Tag: ecommerce pwa

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Reasons That State Why PWA is The Future Of Ecommerce Apps

PWA is believed to be one of the greatest innovations in the online sector offering several benefits unmatched. What is impressive about the PWA is that it leverages UX and conversion rates by many folds. Progressive Web Apps is a new and emerging technology that contributes to the way people interact with websites. PWA ecommerce solutions are used by several top industries worldwide. It offers several applications and ecommerce websites to run faster and grow the conversion rate.

Latest trends of PWA for ecommerce sectors:

The latest trends of PWA Development Company for ecommerce sectors have brought significant enhancements. The ecommerce industry is evolving with constant innovations that are changing the way customers purchase products and services. In the year 2019, it has been seen that around 65% of all online purchases were done using mobile devices. Therefore, it is estimated that PWA will soon replace 50% of consumer-facing apps.

Major reasons why PWA is the future of the ecommerce industry:

PWA Development Company

Open apps directly from web browsers:

One of the most significant benefits of Progressive Web Apps is that there is no installation required to use them. Unlike apps, PWAs can be opened directly from the web browser without downloading any particular apps. PWAs help to save time and space in our devices as it does not require any installations.

Applicable across devices:

Another interesting fact about PWAs is that they can be accessed in any browser, such as Google, Chrome, Opera Mini, UC browser, and many more. This gives the user independence to work across all the browsers or use a specific browser for the best results. PWA is a fantastic platform that is fit for all devices. You can use PWA on your mobile, tablet, laptop, or even computer.

Instant Development:

PWA is one platform that allows rapid development and can be updated automatically. Unlike apps, progressive web applications can be enhanced quickly. Changes made to PWAs can be experienced faster as the process is relatively quick when compared to apps. With quick development it offers a complete PWA software solution for ecommerce.

Add your favourite apps to the home screen:

The add-to-home screen features have made PWAs very convenient to access when required without wasting any time. Initially, the user has to load the page on the browser, but it is advised to add it to the home screen for easy accessibility when prompted. There will be an icon showing “add to the home screen.” It is advised to click the icon to allow the PWA to settle in the home screen for easy access. Using this feature, you can install PWA on any device and use it right from your home screen for the best results.

Enhanced experience on web browser:

One of the most exciting features of PWAs is that it offers a native app-like experience though being opened in a usual web page. Not just the look, but it works and feels very similar to a native app but with a quick response system. These features make PWAs truly compelling, giving them an advantage over native apps users. It also uses your smartphone features when used on your phone browsers features like contact, maps, camera, and many more. These features help to provide you with better suggestions and answers.

Offline capability:

One of the most talked-about benefits of the PWA is the offline functionality allowing users to browse even when there is no network. This is possible only with the help of service workers and cache API. This helps to store new content in the browser cache and allows offline functionality. The service worker is responsible for working on the background and is responsible for pulling in the cached material and push notifications.

Fast page uploads:

When compared with the native apps, the ability of cache in the PWAs is unmatched. This is also one of the most distinctive features of PWAs over native apps. Furthermore, the method is straightforward, wherein PWAs store the repetitive elements and feeds them to the browser system. This offers speedy responses loading up pages quickly and making ecommerce websites user-friendly.

Minimum data usage:

As discussed earlier, the PWAs can load even when the network is poor. This is because the PWAs use opens web APIs that are capable of delivering a mobile web experience that uses less data but at the same time loads fast. This helps to re-engage the users in multiple ways.

Minimum maintenance required:

PWAs are easily maintainable and can be used easily on all leading platforms. This means that there is no need to have separate developments for each of the platforms. PWAs are cost-effective compared to apps, as they do not require developers to develop them for each platform. By using single development and single code management, the maintenance and prices are both easy to maintain.

Compatible with SEO:

One great thing about PWAs is that they can be optimized as per Google’s guidelines and indexed by Google bots for the best results. Such advantages make PWA the right choice for many developing ecommerce businesses worldwide.

Magento Compatibility:

PWAs are compatible with Magento. In addition, the Magento PWA studio offers a set of development tools that helps in maintaining, developing, and deploying the PWA storefront. With the help of Magento integrated with PWAs, it is possible to use modern tools and libraries to form a build system framework for the best results.

PWA use cases for different ecommerce types

After understanding the benefits of a PWA storefront with an ecommerce store, it is essential to know the PWA use cases for different ecommerce types. Mentioned below are some of the options that you can use to build your storefront.

Diety:

Diety is one of the most renowned PWA and micro service-oriented platforms. The Diety Falcon allows businesses of all sizes to be scalable by offering a robust web and mobile experience to users.

Gatsby:

Gatsby is used with React to build static PWA sites. Gatsby is an overall framework having excellent documentation and community support. The community of developers helps to build websites and apps that are fast and reliable.

Vue Storefront:

Vue storefront is a universal and fast-growing PWAs that can be used with almost all ecommerce websites. The Vue developer’s community is growing, offering the highest benefits to ecommerce storeowners.

Also Read: Key benefits of PWAs for e-commerce sites

Examples and success rates:

Starbucks:

Starbucks launched its PWA in 2017, primarily to provide a fast and responsive performance to its customers. It has offline access and smooth animation that is very similar to an app experience. The success rate after launching the PWA has increased to 2x, which is remarkable. In addition, the PWA built by Starbucks requires just 233KB.

Forbes:

Forbes had built a PWA to rebrand their mobile experience. With the introduction of PWA, they were able to offer a solution that was fast and reliable compared to their mobile website. After incorporating PWA, Forbes has reported a 43% increase in sessions per user. In addition, there has been an increase of 20% in ad viewability.

Conclusion:

PWAs are the future of web applications that are reliable, fast, and less space-consuming. When compared to an app, there are several advantages, much of which are mentioned above. PWAs have taken the ecommerce businesses to the next level, offering solutions that are reliable and profitable. Many of the ecommerce businesses are now opting for Progressive Web App as they believe it is the future for ecommerce businesses.

PWA Webinar

Live Webinar : PWA – Next-Gen eCommerce Technology

PWAs have proven to achieve 50% higher conversion rates for eCommerce companies along with a better customer experience and higher searchability on the web app.

No wonder popular eCommerce brands like Alibaba, MakeMyTrip, Jumia, and George.com launched their PWA-enabled websites. Alibaba achieved 76% higher conversions across the web and mobile browsers!

Learn how you can enhance your online store performance using Progressive Web App technology.

MobiCommerce is one of the early movers in PWA development with successful implementation. Our full-fledged framework is built over preferred React technology stack.

Key points will discuss in the webinar,

  • PWA – a next-gen eCommerce solution
  • Exciting features of PWA
  • Why PWA for better user experience and higher conversion rate
  • PWA for Desktop & Mobile – suitable for all size of devices
  • The reasons why PWA eCommerce performs better in Google Search engine
  • Live Demo of MobiCommerce Magento PWA solution
  • Successful case studies of PWA solution

Presentators
Danish Hussain
eCommerce Expert
Dipika Jadwani
MARCOM Expert

25th September, 2019 – 12.30 PM to 1.30 PM GMT

View Recording!

See you at live Webinar!

Magento PWA Solution live Demo

Live Demo of MobiCommerce Magento PWA solution

PWAs have proven to achieve 50% higher conversion rates for eCommerce companies along with a better customer experience and higher searchability on the web app.

No wonder popular eCommerce brands like Alibaba, MakeMyTrip, Jumia, and George.com launched their PWA-enabled websites. Alibaba achieved 76% higher conversions across the web and mobile browsers!

Learn how you can enhance your online store performance using Progressive Web App technology. Attend the exclusive live webinar to see live demo of Magento PWA solution.

Key points will discuss in the webinar,

  • PWA – a next-gen Mobile eCommerce solution
  • A brief about PWA technology and current trends
  • Exciting features of PWA
  • Why PWA for better user experience and higher conversion rate
  • PWA for Desktop & Mobile – suitable for all size of devices
  • The reasons why PWA eCommerce performs better in Google Search engine
  • Live Demo of MobiCommerce Magento PWA solution
  • Successful case studies of PWA solution
  • Presentators
    Danish Hussain
    eCommerce Expert
    Dipika Jadwani
    MARCOM Expert

    Date: 28th August, 2019, Wednesday
    Timing: 12.30 PM to 1.30 PM GMT

    View Recording

    See you at live Webinar!

    Progressive web app

    Why Progressive Web Apps Are Important for Businesses?

    PWA (Progressive Web App) can be illustrated as a blend of a mobile app and a website, bringing out the best elements of both and giving users an amazing experience.  A PWA has to ensure that it meets certain requirements giving an app like feel. PWA has the upper hand compared to apps because it uses some of the latest web features to give an app like experience to its users.  It has gained immense popularity in the IT world in a very short span of time.

    What is a Progressive Web App?

    PWA is a website that looks and performs like a mobile app, which clearly means that you can add this to your Smartphone’s main screen, send push notifications, work offline, or access the hardware of the device. Do all you want from this progressive web app. Yes, even without a clear network this app will work smoothly, not be hampering your actions within the app.

    Many have benefitted after adopting the PWA. Let us look at some facts

    • By Building a PWA Garbarino’s conversion rate increased by 27%, visitors returned by 13%, their page views increased by 35% and they also saw a decrease in their bounce rate by 9%.
    • BookMyShow’s conversion rate increased by 80% and they also saw a dramatic increase in revenue after they launched its PWA.

    Top 7 Benefits of Progressive Web App

    #1. The Offline Mode

    It is the world of internet and everything will stop if the internet is not working. The poor internet does not allow a complete and proper display of websites sometimes. With PWA, the offline mode is one of the biggest benefits. You can make any changes and they are saved automatically. To make an offline page all you will need is a brand logo, some information and some features you wish to highlight. If you have a business that will require a catalog then your customers can see the products in the offline mode. This not only keeps the customer engaged but will also help to retain them.

    #2. App-Like Feeling

    Another feature to highlight about the Progressive Web apps is that they give you an app-like feeling, yet having all the website features with the dynamic data & access to the database. It lets the user operate in similar settings. Customers are looking for something that is easily accessible, with the more than half the world spending time on mobile apps, PWAs will give users the liberty to check updates and other details on their phone. It will feel like an app, but works like a website.

    #3. Performance Enhanced

    Progressive Web Apps are much faster than mobile apps. The technology used in creating a PWA is what makes it faster. Even in flaky networks, you get a seamless navigation. The animations are smooth making it fun to use this app. PWA is fast loading.

    • More than 40% of users bounce from the website because it takes more than 3 seconds to load.
    • Recently Forbes adopted PWA and said that PWA loads in 2.5 seconds on mobile compared to 6.5 seconds in the previous site. Impression increased by 10% per session.

    #4. No Install & Download Time

    Unlike other apps, PWA’s do not need a lot of time to download or install. You do not need to go through Google Play or App store, but you can directly download the app on your device. You do not need to wait for the app to download and then install. There is no need to go through any app store submission. These apps do not need to be published on Google Play or Apple App Store. You can download them easily with links and sharing also gets easy. All you have to do is share the link on various social media platforms that allow them to install the app without going to the app store. It is as simple as that.

    #5. Maximize Reach

    The mobile web users have increased over the years. A PWA helps businesses to reach maximum users across various platforms in less time and less effort in development. Where the competition if you have the ability to reach more users in less time you are definitely at an added advantage.

    #6. Amalgamated Customer Experience

    Exchanging your native apps with PWAs means to give your customers access to the same version of apps. Having this uniformity across all platforms ensures that you are delivering consistently dominant and enhanced user experience to all your users.

    #7. Enhanced Conversions

    Being able to access the catalog or the app even in no network zones enhances your conversion rate. PWA helps to increase your conversion rate by increasing prospective reach with low acquisition cost.

    Flipkart, India’s largest e-commerce site, decided to combine their web presence and native app into a Progressive Web Application that has resulted in a 70% increase in conversions.”

    Progressive Web Apps is the bridges the gap between mobile apps and websites. You will not be able to get these features from Native App or e-commerce websites. PWA has not only eased the work of admin but it has also enhanced user experience. All businesses have understood this and have stated adopting the new trend of PWA.

    Conclusion

    PWA is a long-term investment that will bring numerous benefits to your business. Adopting PWA will add wings to the success of business and giving it an amazing growth.