In-between of change in the time, here the festive season arrives. The online marketplace has to meet customers’ expectations when it comes to getting more by paying less. If you are one of those marketers, you must know that this is the right time to set new numbers of holiday-sale success. Digitization has made a lot of things easy and one of them is eCommerce sales.
Holiday shopping season sale is something people wait desperately because they know there would be plenty of things to buy without spending too much money. Believe it or not but, eCommerce does impact the festive seasons. In the year of 2017, total eCommerce retail sales have made $2.3 trillion dollars which are increased 23.2 % in comparison to its previous year. According to a trustworthy report, only mobile eCommerce can collect $3.5 trillion approximately.
It is understandable from above fact-figures that to create an eCommerce mobile app is pivotal for any online business. It would become even more imperative when you would know that 54% of browsing happened from mobile devices in 2017 but, people chose desktop when it came to placing an order.
It is understandable from above fact-figures that to create an eCommerce mobile app is pivotal for any online business. It would become even more imperative when you would know that 54% of browsing happened from mobile devices in 2017 but, people chose desktop when it came to placing an order.
Furthermore, as the market keeps spinning with new trends, there are countless tricks and strategies you can use to boost up the sales during festive seasons:
1. Utilize the brand advocacy
Advocacy market impacts sales greatly as the current market is almost completely drenched in the ads. Remember that online advertisements are not the only thing that works for sales. Advocacy marketing plays a vital role to bring a higher number of sales as the existing customers speak about the product or the company.
If you think like a customer, we all have a common tendency to research online or discussing the product with people who have already used it. A report says that 80% of customers research online and believe in WOM – Word of Mouth marketing before purchasing a major product. Thus, brand advocacy can draw more customers if you use it right during holiday seasons.
2. Cheer up customers with holiday-themed content
If the holiday season is around the corner, let your customers sense it on the shopping websites. For that, you would need to create and published a kind of content which fascinates visitors and inspires them to shop a product. More than often, customers have appreciated it when a company adds holiday-related marketing themes and upgrade sales. For example, marketing emails with Black Friday themed content produced a 33% higher rate of conversion in comparison to BAU – business as usual.
Update your website with historical facts, decorating and saving tips, and publish content that provides better insight about the holidays. You can also put figures of your famous sales and how it went in previous years as well as what is new this year. The festive season is a good time of the year to engage and educate your customers. You can also use eCommerce website development solution to design better content outlines. Moreover, you can easily drive traffic to your site by hosting various contests. Do not forget to choose the right time as customers do not shop exactly during holidays, in fact, they have been planning for festive shopping days before it actually happens.
3. Make sure to enhance the mobile shopping experience
Although 56% of the browsing happened through mobile, revenue generation was only 33%. It means shopping sites should be more mobile friendly. Even after all these progress in eCommerce technology, many companies fail to understand the importance of optimized sites. Your site must be mobile ready with sharp product images, right payment options, and fast loading speed. It should look good on a smart-phone as well as on a tablet where online shopping cart app development can be greatly helpful.
Nevertheless, here are a few things you must apply while making your website mobile ready for the festive season:
- Avoid pop-up windows for advertisements
- Provide a full view of the website
- broaden the search bar so that searching becomes seamless
- Cut down the number of words in lengthy ad lines
The most crucial thing about increasing online sales on mobile is by keeping it simple yet captivating.
Summing up: Festive time is the most beautiful time of the year. It is the time to give and to spread happiness. It is essential to ensure that customers’ holiday shopping of 2018 becomes one of a kind experience so that you can see the reflection on your eCommerce sales.
