Category: Ecommerce Trends

eCommerce Growth and Transformation

Experience A Spellbounding E-commerce Growth & Transformation In 2021 With Mobicommerce

E-commerce was already on the crest of a wave but, in 2020 when the world caught under the net of the pandemic; the demand for e-commerce only doubled further. Today, every other person is taking interest in the e-commerce business, and hence with the bubbling competition, it is becoming challenging to find someone reliable, skilled, and top-notch in providing end-to-end e-commerce solutions. But, there are also a few exceptions like; Mobicommerce whose e-commerce solutions is a talk globally.

The Great Migration from Offline to Online

COVID-19, the deadly pandemic, put the entire world to a halt which none of us ever imagined would happen. The complete lockdown forced many offline retailers to put shutters to their business temporarily which led to permanent later due to lack of money. Only online businesses that too with the essentials were allowed to operate, and hence customers who were offline shoppers had no choice but to switch to the online platforms in order to shop the essentials.

Also Read: COVID-19: A Glitch in the 21st Century Causing Major Change in Online Shopping Behaviour

The way COVID-19 brought a massive change in consumer behavior and the paradigm shift that began taking place from offline to online, it seems that the day is not too far when brick-and-mortar stores will become a thing of the past. Many offline retailers realized the importance of having an online presence during the pandemic and are headed everywhere hunting the best eCommerce app builder to get their e-commerce appearance designed and developed.

What to Expect in 2021?

Due to the unfortunate event of the outbreak of Coronavirus in 2020, where everyone experienced a dramatic loss and downfall in both; personal and professional life, for the e-commerce industry, it was a reverse effect. It began to proliferate like never before, and looking at the current pace of it; e-retail revenues are expected to grow to $6.54 trillion by 2022.

Therefore, every day, with more retailers making the move to online selling, while entrepreneurs getting their start through e-commerce ventures; 2021 is going to be definitely a year of e-commerce, in fact, we can see many e-commerce trends expanding further this year which will take e-commerce to new heights without any doubt.

Ecommerce Trends to Watch Out in 2021

With the rising demand for online business, and due to the drastic change in consumer behavior, we can see more of the following e-commerce trends this year.

Voice Commerce – The fear of touching anything amidst the pandemic is causing an increase in voice commerce i.e., shopping by commanding voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant.

Omnichannel Retailing – With customers becoming more tech-savvy and using all possible online platforms, sellers too are making effort to providing shoppers with a seamless and consistent experience across channels and devices.

Don’t Miss: Multichannel Marketing is The Road to Success for Brands in 2021 

Visual Commerce – Since visuals are the only factor that attracts customers to shop online, unlike offline where they can touch and feel the product; high-quality 360-degree images or videos, shoppable video ads, all of these are getting more importance and attention.

Single-brand Online Stores and Marketplaces – Online business is booming in both ways. While some are getting their individual online stores or a whole marketplace developed, others are simply selling on giant marketplaces. In short, one way or another, online selling is booming. 

AI, AR, and VR – All those fancy technologies that appeared to be fantasy are now a reality and customers are enjoying shopping with all of these as they not only make shopping easy but also interactive.

Green Consumerism – The year 2020 made us all pause and think about our actions like how much we are polluting the world and how the planet was healing when we all were locked inside. Thus, people have started looking for products that have been produced in an eco-friendly way that preserves the environment or involves recycling.

Ready for A Digital Makeover? Shout Out to Mobicommerce

Needless to say, whatever e-commerce trends we mentioned above and even other than that, Mobicommerce knows them all including the tricks and tactics of each so that one can make the most out of it.

Known for its revolutionary e-commerce website and mobile app solution for B2C and B2B brands as well as multi-vendor marketplaces, Mobicommerce is making headlines all over the globe which is why it is now recognized as the best eCommerce solution provider in the Middle East. 

Mobicommerce is a one-stop solution for all e-commerce needs, be it, mobile, booking, B2B, B2C, and even multi-vendor marketplace. Backed by proven expertise in multiple industry verticals like fashion, grocery, food delivery & restaurant, pharmacy, spa & salon, laundry, home decor, automotive, electronics, jewellery, cosmetics, Mobicommerce is the name you can trust for getting developed everything from a responsive online store, progressive web app, to Android and iOS apps.

Takeaway

E-commerce is growing at a rocket-speed, and to be on board, you need to approach a lightning-fast, but trusted and efficient e-commerce partner as only together it is possible to achieve online goals in this competitive world. And Mobicommerce is a hand you can firmly hold on to as it is their work that speaks louder than words.

Personalised eCVommerce Platform 01

eCommerce Personalization: A Trend That Will Get Past Traditional Commerce in 2021

Shopping earlier was what you want to buy, and sellers show it to you but today, it is more like sellers already know what you are looking for and they display it and you simply have to pay for it. Got the point? It is nothing but eCommerce personalization that is taking over traditional commerce.

 

eCommerce has revolutionized the shopping experience so much that now, shopping offline feels like a challenging task with no fun. Although there are various features in eCommerce that are making it a preferred mode of shopping, personalization is something that is winning hearts and luring people more towards online shopping that we got to see more in the previous year not because it gained fame recently; but because of the deadly pandemic.

 

The year 2020 witnessed a major shift of everything offline to online from office meetings, social gathering, celebrations to the most important shopping. Hence, the adoption of digital commerce is not at all a new concept that sprouted in 2020. It simply accelerated due to COVID-19. Thus, in order to keep customers, continue with the online saga, retailers are now taking eCommerce personalization more seriously, and it seems that it will soon take over traditional commerce.

 

For a long period of time, eCommerce has been seeking the holy grail of personalization – a consistent, cross-channel experience that adapts to customer requirements and goals in real-time. To achieve this, retailers have started adding conversational commerce elements like messenger chatbots, artificial intelligence (AI), and customized information etc., to their online store. But, before we weave stories around it, let us understand what we mean by eCommerce personalization.

 

Also Read: 7 Steps to Prepare Your Ecommerce Business for Continuity and Unexpected Future Post-COVID-19

 

What is eCommerce Personalization?

eCommerce Personalization refers to the way of making customers feel special by creating personal interactions and experience on eCommerce sites and improving their shopping experience by showing them content, product recommendations, media etc., based on their previous actions, browsing behaviour, purchase history, demographics, and other personal data.

 

Personalization is becoming an important part of eCommerce as it is the best way to bring in more customers, achieve customer loyalty and repeat purchases, keep shoppers engaged, drive sales, increase conversion, and to boost growth and productivity.

 

eCommerce Personalization and Conversational Commerce

There are various ways to offer eCommerce personalization to the customers, and integrating top-notch technologies to the online platform is the first step towards it. Offering eCommerce personalization is becoming easier and attainable with conversational commerce that is nothing but an automated technology powered by rules and artificial intelligence (AI) that enables online shoppers and brands to interact through Messenger chatbots, RPA (Robotica ProcessAutomation) and voice interfaces like Alexa by creating an interactive environment that compensates for the missing human touch typical of a physical brick-and-mortar store.

 

In short, conversational commerce and eCommerce personalization are like two sides of the same coin but, their purpose is similar i.e, to provide a personalized shopping experience to the customers. In fact, conversational commerce act as a medium to provide a personalized experience to customers that is now slowly overtaking the traditional way of commercialization.

 

Thanks to the latest technologies, data collection, understanding customer behavior, providing them with what they need or are looking for, giving them an individualized shopping experience, all have been possible due to the duos.

 

Personalized Commerce Is the Next Frontier

Customers love personalization, and with online retailers competing with each other, they are implementing personalization strategies better from one another in order to please customers. Moreover, with personalized customer experience being something that customers do not get in any traditional commerce; it is quite natural for them to bend towards online shopping more than offline. After all, a salesperson asking you what you like and displaying products is better than a technology showcasing what’s on your mind based on the data collected and stored from your past interactions with the store.

 

So, what can be done to give a personalized shopping experience to the customers? Well, here are some of the strategies that you can implement on your online store and see the magic happen.

 

  1. Create Personalized Homepages – Homepages are the first impression, and hence you got to do it right. Greet them in the way that you get to win a position in their heart. If gathering their information via cookies, make use of it in improving their shopping experience.

 

  1. Offer Personalized Guides – Like, in traditional commerce where a salesperson assists you in shopping, you too can offer a personal shopping assistant for every customer on your online store. Take a quiz about their taste, style choices, size, and budget, and provide on-site assistance when they shop next time.

 

  1. Display Recently Viewed Items – Not necessarily everyone visiting your store will shop, but while browsing, some may like a particular product of yours but forgets to wishlist. Hence, with the “Recently Viewed” section on the homepage, you can remind and urge them to make the purchase.

 

  1. Personalize Product Pages Based on Location – Knowing where your customers are by asking them directly or via cookies, you can provide a more accurate shopping experience for customers that they will remember forever.

 

  1. Create Special Campaigns Based on User Behavior – No two visitors are the same, and hence offering the same to everyone doesn’t make any sense. Personalizing your on-site messages will attract customers more than you can imagine.

 

  1. Get Personal in Email Marketing – There’s no limit to the personalization you can do on emails. Starting from the subject lines, wishing your customers on birthdays and anniversaries, offering discounts up to reminding them about completing a purchase, you can personalize emails the way you want.

 

  1. Make More Personal Recommendations – Personalized recommendations have emotional value. If done right, they can directly hit the customers at the right spot.

 

Now, let’s understand various benefits one can achieve with eCommerce personalization

 

  1. Improve Customer Experience – Of course, a personalized shopping experience means a customer’s interest in your online store will double up, leading to more sales and conversions.

 

  1. Save Time & Resources – Messenger chatbots are the real time saver. From providing a personalized shopping experience to pulling leads, as well as engaging customers with conversations, they can handle all freeing you for other important tasks.

 

  1. Know Customers Better – With personalized interaction via chatbots, you will get to know your customers better to serve them the best.

 

  1. Increment in Sales – The more personalized experience a customer receives from your end, the more it will keep coming back to you which means; a boost in sales.

 

  1. Be Unique – The online competition is tough, and to stand out, you need to have some unique elements in your store that can be personalized for attracting customers. So, build an app using eCommerce mobile app builder that allows you to create a user-friendly environment with unique elements.

 

Summing Up

With incremental shift happening in customer’s behavior due to growing digitalization and the pandemic effect, an online presence with personalized experience is becoming a necessity more than just a trend. And, if you are in a notion that only big brands can afford classy technologies like AI, chatbots, messaging apps, PWAs, native mobile apps, voice assistants, etc., then guess what? They do not come at a fancy price that a small business cannot afford, in fact, one must gear it up all if one really wishes to survive the competition and the future ahead.

 

Need expert advice? Mobicommerce – an eCommerce solution provider in the Middle East and other countries is at your service!

Multichannel Marketing is The Road to Success for Brands in 2021

Multichannel Marketing is The Road to Success for Brands in 2021

Do you know focusing all your marketing on one channel is risky? Because while you are doing that, your competitors are out there taking multiple routes to reach out to customers. So, what should you do? Well, you too should follow the trend.

Marketing Then & Now

Gone are the days when one marketing strategy was enough to please and lure customers because today, you don’t know behind which screen your customers are hiding. So, you have to be there where your customers are. What we mean to say is you need to take multiple routes to market your brand if you want to get noticed by a large customer base. But, how should you market? On your own or your exposure in a marketplace is enough for your brand? Let’s get into the details.

The exposure a brand gets in a marketplace is not as same as the marketing a brand does for itself as both have opposite goals. Where multivendor marketplace owners want their customers to choose from the brands that are available at their marketplace, brands want customers to go to any retailer to find their product. Therefore, depending solely upon the marketplace for marketing your brand is not advisable for brand owners if they want to stand out from the crowd.

Keep in mind that marketplaces give prime importance to customer behavior and display and rank products as per their demand, ratings, reviews, and choice. Therefore, for your brand to get noticed either it must meet all the above eligibility or you as a brand owner need to deliver a unique experience that beats the competition. Also, as per the research, 70% of users never go past the first page of the search results so to be there and maintain the first-page position; brands need to have a sound channel strategy spanning which includes other channels i.e., Multichannel Marketing.

What is Multichannel Marketing and Why Branded Manufacturers Need to Focus on It?

Multichannel marketing is the utilization of multiple platforms to reach out to customers at every touchpoint. By diversifying your marketing strategy, you not only get to connect with more leads but also can stay top of mind with your customers. There are various ways to achieve that like:

Direct to Consumer – You can reach out to your customers directly, cutting out the need for any intermediaries. It allows brand owners to provide an end-to-end brand experience because they have control over the entire process. Unlike marketplaces, a brand is fully responsible for driving traffic, customer experience, acquisition, and relation.

Social Platforms – Today social networking platforms have turned into shopping mediums more than connecting with people. With the rise in smartphone usage, people are always hanging in one or the other social platforms, and hence it becomes easy for brands to reach out to customers on such platforms as the chances of getting noticed are more via them than the website or app. Social platforms act as the best medium to lure customers to your website or mobile app and push them to make a purchase.

A lot of commercializing happens nowadays on social platforms because the majority of customers are on it, and hence; it takes fewer efforts to reach out to them than the traditional techniques.

Also Read: Multichannel Selling: Experience eCommerce at its Best

Traditional Methods – Although the world is becoming digitalized and people more tech-savvy, it is important to stick to your roots and hence, traditional ways of marketing still play an important role in a brands’ success. Therefore, print, television, radio, emails, all these are necessary and one must incorporate in their marketing strategy along with the latest methods to achieve the attention of a wide customer base as well as for growth and sales.

Now, to travel multiple roads of the market, you must have an eCommerce solution that supports all of the marketing strategies as well as the below-mentioned points.

  • It must support multiple touchpoints i.e., website, mobile, any other connected device, social media etc. as you never know where your customers are using what kind of device. Thus, while developing your eCommerce solution, ask your eCommerce mobile app builder implement headless API-first architecture to onboard new sales channels. Know from your developers whether the APIs are RESTful, well-documented, and easy to use as the nature of it significantly impacts the speed to market for new sales channels.
  • It must be scalable. As your business grows, you will have to make changes in your eCommerce solution as well because you cannot build a new one every time. Therefore, ensure that your multi-vendor marketplace solution is extendable to accommodate new experiences with changing trends in order to deliver a unique experience to your customers.
  • It must provide a unified shopping experience across all sales channels. A customer not necessarily browses and shops at a time. It happens that they leave a shopping cart halfway in a website and then later open up in a mobile app but, if at that time the customer is displayed that the shopping cart is empty, it can annoy the customer so bad that he/she may never come back. Thus, your marketplace solution must give a unified experience no matter what sales channel the customer uses and when.

 

In a nutshell

The competition is getting fierce and for your brand to get noticed, you need to not only make your marketing strategies effective but also your marketplace solution well developed to stand out in the competition.

Covid effects on eCommerce 01

COVID-19 Effects: E-commerce and the Change in Consumer Behavior in the UAE

COVID-19 has painted a completely new picture around the world. Nothing is like before, neither our lifestyle habits, economy, nor the consumer behaviour and their way of shopping. Let’s see the scenario of UAE and the current status of eCommerce there.

Digitalization in UAE

UAE or Emirates, with its 9.5 million inhabitants, occupies the second position in the Middle East in terms of the internet penetration rate, estimated at around 90%, one of the highest in the world. It even has the highest smartphone penetration in the world about 81%, and 82% of the total population are active mobile internet users which have led to the rise of online shopping. In fact, the UAE is becoming the fastest growing e-commerce market in the Middle East and North Africa (MENA) region because of the millennials, both local and expatriate who are among the most digitally connected and the most active online buyers in the world. All these stats speak of how UAE is digitally forward compared to other countries.

Ecommerce in UAE: Before and After the Emergence of COVID-19

eCommerce in UAE is growing exponentially ever since it set its foot in the MENA market. At present, e-commerce accounts for 4.2% of the retail revenue in the UAE but is expected to grow by an average of 23%2 by 2022. Amazon’s acquisition of Souq.com and the launch of Noon.com by Emaar Group in 2017 shows Emirates’ serious interest in eCommerce.

If you ask why eCommerce is soaring in Emirates then the reasons are many:

  • High internet penetration
  • Quick digital adoption by the Millenials
  • A large number of tech-savvy Gen Z
  • Improved infrastructure
  • Successful adoption and support for e-payment platforms
  • High investment potential
  • Trust in eCommerce and digital payments
  • High spending potential due to high per capita income
  • Better warehousing facilities
  • Increase in consumer demand for e-commerce services
  • Market barrier easing
  • Full support of government for entrepreneurial initiatives
  • Ease of obtaining eCommerce license
  • Increased convergence between online and offline channels

Today, with the emergence of COVID-19 around the world, there is no doubt how much the business sector has been affected. The brick and mortar retailers are finding it hard to survive but even many online retailers are suffering from its consequences too. Well, the UAE market is no different but eCommerce during the pandemic saw a sudden rise in the MENA region.

UAE – where the retail sector relies heavily on tourists, COVID-19 and global lockdown posed a grave danger of revenue generation for MENA due to restrictions of movement around the world. But the UAE government had no plans to give up and encouraged eCommerce full-fledged amidst the pandemic. The highest number of business licences about 196 were issued to the e-commerce retail business sector in the UAE itself during May 2020 alone which made the UAE more successful than 30 other economies during the COVID crisis. Moreover, the eCommerce platform saw a 20 % month-on-month jump in shipments delivered from March up till now, and about 300% of the rise in consumer demand was recorded in the first five months of 2020. Overall, there was a rise of 49% in online shopping during the coronavirus outbreak and the need for an eCommerce development company UAE increased suddenly with the offline retailers jumping to online platforms to survive the pandemic.

Also Read: Why Middle East Entrepreneurs Must Make Their Appearance in the eCommerce Market?

Who all are eyeing the UAE eCommerce?

COVID-19 and the implications of the lockdowns have not just fast-tracked the adoption of eCommerce by UAE residents but, have also triggered various brands and entrepreneurs to invest in the UAE market, like how Amazon launched its AWS Data Center in Bahrain as part of its market expansion and CarrefourNow, traditionally a single play supermarket who successfully developed a strong omnichannel e-commerce platform challenging those regional players. Other than that, some of the major e-commerce players in the UAE right now are Careem Eats (previously Uber Eats), Namshi, Mumzworld, eBay, Awok etc.

The changing consumer behaviour in the UAE

The UAE consumers are big spenders and are extremely loyal to their favourite brands. They happily spend around 30% of their salary, or £1,450 a month, on luxury goods. Also, as per the stats, the female Emirati citizens spend 43% of their income on fashion and beauty products. Their luxury mindset also has high expectations from an online business like – excellent customer experience, personalised service, exclusive rewards and benefits etc. Moreover, the UAE has the most multi-culture residents across the Gulf countries as only 19% of the population is Emirati and the rest are the immigrants from different corners of the world. Hence, eCommerce acceptance happened largely and quickly in the UAE.

Earlier, shopping malls dominated the retail landscape because they were an all-in-one package – global products, entertainment, a social experience, and – just as important – air conditioning. Today, due to coronavirus, since it has become necessary to avoid socializing and crowded places, the Middle East consumers are taking a pivotal shift to eCommerce than shopping offline. The searches for “groceries”, “online courses”, “telecommuting” and “Ikea” were seen a sudden surge than luxury products during the lockdown which shows more and more millennials are preferring online shopping and therefore for anyone thinking about starting an eCommerce in the UAE right now can prove to be a good decision.

Don’t miss: The adaptation and evolution of e-commerce in the Middle East during the COVID-19 period

Conclusion

eCommerce is still at a growing stage in the UAE as the residents are habituated to offline shopping, but, due to the outbreak of coronavirus, the scenario has changed. eCommerce sales witnessed a sudden surge in between March and May during which applications for eCommerce licence too increased like never before. Therefore, if you planning to step into the UAE market with your eCommerce solution, the first thing you need to do is to approach an ecommerce development company in Dubai who can help you develop your solution with features that support the localization of the Middle East region like multilingual functionality, RTL functionalities, multi-currency feature, elastic search, inventory management, etc.

eCommerce Marketplace for Saudi Arabia

The Emerging ECommerce Market of Saudi Arabia and Its Latest Trends & Opportunities

eCommerce growth is breaking records worldwide, and Saudi Arabia too, is getting hold of it slowly and steadily. So, will the online retailing be the new normal for Saudis? What are the latest trends and opportunities as an e-commerce retailer of Saudi Arabia must keep watch? Let’s peekaboo.

The Kingdom of Saudi Arabia

Known to be the third-largest in terms of population in the Middle East after Iran and Iraq, Saudi Arabia is home to about 34 million inhabitants. It also holds the second-largest position in terms of the internet user population having a penetration rate of 73.5%, which is expected to hit 91.2% by 2024. It even tops in terms of smartphone penetration rate that is 65.2% right now. Saudi has about 84% of the country covered by urbanized people who have good access to super-fast internet connections. Moreover, a majority of its population are rich, young, and tech-savvy that makes it the most eligible market for e-Commerce offering a huge potential for industry players.

Ranked among the top 20 richest countries by spending power, Saudi is pretty soon going to become an eCommerce hub not just because of its people’s high-spending potential but also due to its government’s going all out to improve digital payments, streamline licensing, and activation of affordable e-commerce enablers. Till now, modernization was the main reason for eCommerce growth in Saudi, but today, with the COVID-19 pandemic that forced us all to stay home, eCommerce witnessed a sudden boom as online shopping appears to be safe rather than going out for shopping risking lives.

Saudis and the eCommerce

Online shopping was not so popular among Saudis until last few years when it began to gain momentum. In fact, just a few years back only the Kingdom of Saudi Arabia (KSA) started to experience a steady shift from offline shopping to online shopping. In spite of being the largest among the GCC countries, KSA’s eCommerce penetration in 2017 was just 1.4% but times are changing, and now it has exceeded 32% and is expected to cross 9 billion USD by 2025.

Although growing at a slow pace compared to the global average (12.5% as opposed to 24.8% worldwide), eCommerce in Saudi is predicted to grab the position of top e-commerce market in the Middle East from the United Arab Emirates. If we take a look at the eCommerce segments then, fashion products lead online sales in Saudi Arabia until Corona arrived, as today, online grocery sales are riding high not just in Saudi Arabia but the entire world.

After fashion products which stood at US$ 1.91 billion in 2017, comes the electronics & media which amounted to US$ 1.85 billion in the same year, followed by furniture & appliances due to the growing number of real estate development. As soon as the government lifted the ban on the use of beauty products, online sales of personal care products sky-rocketed. Other than that, online purchase of games, consoles, music, film, event tickets and travel services doubled in the past few years taking online sales in Saudi to a whole new level.

By payment methods, Saudis depended on Cash on Delivery only (comprising between 69% and 85% of online orders according to various estimates) due to fear of cyber frauds. However, the situation has changed. Now cards and e-wallets such as PayPal, Amazon Payments, Google Wallet, Apple Pay, Mada Pay, STC Pay, and BayanPay are taking over accounting for 24% of all purchases.

By eCommerce marketplace, Amazon, eBay were the rulers in Saudi Arabia due to people’s craze of shopping foreign products. Now, 65% of all online purchases are made from websites based in Gulf Cooperation Council countries like Noon.com, based in the UAE but owned 50% by Saudi Arabia Public Investment Fund, Haraj.com.sa – an online auction website, Waadi.com, and others.

Don’t miss: The adaptation and evolution of e-commerce in the Middle East during the COVID-19 period

Trends to Watch Out in Saudi Arabia

Saudi online shoppers are frequent buyers. According to the Saudi Communications and Information Technology Commission, about 23% of e-commerce customers shopped online at least once every two weeks, while only 3% buy less frequently than every six months. Also, the smartphone leads among devices for online shopping in Saudi Arabia. This indicates that Mobile Commerce will soon become the hottest trend in Saudi Arabia by looking at the pace with which mobile shopping is happening right now.

Many local offline retailers experienced a great loss during the pandemic which has pushed the need for eCommerce solution provider in Saudi Arabia to get their online portal developed. Therefore, the trend of setting up online stores is going to spice up further in the coming days due to cut-throat competition.

Opportunities for Retailers

From brick and mortar to click and mortar

Saudi Arabia offline retail is the strongest but now with many local retailers opting for online presence. Omnichannel commerce has a good scope.

Also Read: Why Middle East Entrepreneurs Must Make Their Appearance in the eCommerce Market?

New and wide customer reach

Since eCommerce in Saudi Arabia is still at its growing stage, it is the best time for those planning to tap into its eCommerce market as not only the government is welcoming and issuing licenses for it but also the demand from Saudis for online groceries and appliances are increasing day-by-day.

Social commerce

Saudis were found to spend on an average of 2 hours 55 minutes per day on social media. There are nearly 19 million social media users having a Facebook account followed by Instagram, Snapchat, etc. While 88% of the total – 21.2 million people use WhatsApp. Therefore, Saudi retailers must not miss the chance of social commerce and make use of these platforms for advertising and promotional activities as between one-third and one-half of online shoppers in Saudi Arabia make purchases from social media sites, according to a survey from early 2017 cited by yStats.com.

The economic recovery post-pandemic

We all very well know how the world economy has affected due to the COVID-19 infection. For Saudis, the two major operations oil export and offline retail business which make the most of the economy came to halt during the lockdown, causing a disruption in the economy. Hence, now is the time for investing in the Saudi eCommerce market.

Wrapping up 

Ecommerce in Saudi Arabia is growing at an impressive rate due to the rise of digital payments, improved logistics, high internet penetration, etc. The Saudis are open to new markets and with the government allowing the eCommerce sector, the time is ripe for those eyeing in it now. The future of eCommerce is Saudi is only going to rise further and hence you better approach an eCommerce app development company in Saudi Arabia like MobiCommerce – who is gaining popularity in the entire Middle East for its eCommerce solutions, to get your online presence developed for Saudi market as soon as possible.

eCommerce Manufacturer

Why Manufacturers must think of eCommerce Investment and How One Can Scale its Sales Up

eCommerce is all about buyers and sellers, what a manufacturer has to do with it? If you too are a manufacturer having the same thought then guess what, eCommerce is for you too, and you must invest in it.

eCommerce is like launching your business on the big screen, but whether investing in it will make it a blockbuster or a flop show, is the fear that stops many from getting into it. Ever since eCommerce made its entrance, online business has become a sensation, giving the brick and mortar retail owners a tough time. Everything is available online and which is why it is high time for physical store owners to open up their online presence. But, is it really all about online retailers and customers? No, eCommerce is today much more than just digital retail. Actually, manufactures can see an increase in their sales with a properly designed eCommerce model. So, let’s take a look at the reasons why manufacturers must think of eCommerce investment right now.

eCommerce for Manufacturers

Manufacturers have a wrong notion that eCommerce is beneficial only for B2C selling, while the point they are missing is that in B2B and B2C, one thing is common and i.e. buyer, therefore, engaging in an eCommerce model will give them the following benefits.

  1. Direct selling

Manufacturers should not miss an excellent chance to connect directly with their buyers as it can give them a good and complete control over the customer relationship. Doing so will help you kill two birds with one stone – first, it will widen your customer base and second, you can enforce MSRP (Manufacturer Suggested Retail Price — also known as “sticker” price) as you seem fit. By having direct access to customers, manufacturers can also gain faster and direct feedback from them and improve their product offerings and services accordingly.

  1. Brand awareness

Nothing can beat the marketing you can get via an eCommerce platform. Half of the marketing of your business is done when you open up an online store as more and more customers will come to know about it. Thus, as your brand awareness increases, your visibility will increase too, taking your business higher in Google search ranking as well.

  1. Lower operating costs

One of the best parts about getting started with an eCommerce store is great cost savings, how? Well, it takes half the expense required to set up a physical store and maintain it well than developing a fully-featured eCommerce solution. Moreover, manufacturers can customize their eCommerce solution such that their sales and inventory management between their online and bricks-and-mortar operations can be carried out effortlessly and systematically.

  1. Improved and smooth business operations

Manufactures can make use of digital and innovative ways to meet the needs of customers than the traditional ways which take time. By all means, an eCommerce store can help them in becoming efficient in their customer service, marketing, and sales, in reaching out to a wide customer base, in managing sales and orders, in cost savings, in problem-solving etc.

Now, let us take a look at some tips and tactics that can help improve your eCommerce sales

  1. Create an engaging online presence

Remember online shopping is on the rise and customers expect an online platform that loads fast, provides the great user experience, is secure and navigates smoothly, etc., therefore, instead of settling for something cheap, choose a professional to design and develop your eCommerce store.

Select an eCommerce platform that can work well for your manufacturing business. Get it developed from scratch or customize it with all important functionalities. Choose/ design a store theme that works for manufacturers. Add product listings and include product descriptions with images to create SEO value and help customers to make decisions.

Try to make your eCommerce site as attractive as possible but also don’t go overboard. Keep it well-balanced with high-quality photos, videos, blog posts, or articles to educate buyers about you, your products and services.

“Don’t miss: Grow your B2B sells by accommodating wholesale eCommerce Platform”

  1. Invest in technology

Technologies keep changing hence it is necessary for you to change with time to keep up with the competition. Update your eCommerce site as and when needed, make use of software that can work wonders for your online business, conduct security check regularly and if you have enough budget and want to seek the attention of your customers just like that, try implementing latest technologies like Augmented Reality, Virtual Reality, Chatbot etc.

Recommended blog: Voice Search trends in E-commerce – A next big thing in Industry

  1. Include personalisation 

Personalization is what customers want today in everything and you can make use of it in many ways to keep them engaged. Provide personalized catalogs, content, notifications, etc. for the buyers to feel valued and make their shopping experience even more enjoyable so that they keep coming back to you.

  1. Improve product search and product configuration 

As a manufacturer, the most important thing on your eCommerce site should be an easy product search feature. Your customers must be able to find spare or replacement parts, tools, or accessories to go with their purchases without any headache or confusing navigation. Related products recommendation or a list of parts or accessories must be visible to them while browsing a particular product. Also, include apps and customizations to allow your buyers to configure products online. If they can add or remove items based on their requirement, budget etc., they will love you more.

In a nutshell 

Online shopping is now a household thing. It is slowly becoming a habit and hence having an online presence has become a necessity if you want to survive the competition. It is not that eCommerce is only for retailers and customers, everyone can benefit from it and so as a manufacturer if you want to attract audiences and serve them well, its high time you get an eCommerce store developed for your business. Therefore, without wasting any furthermore time, get in touch with the now known to be the best eCommerce solution provider in UAE, Saudi Arabia, Kuwait, Oman, Yemen, Bahrain, Qatar MobiCommerce for your one-stop solution.

Middle East eCommerce market

Why Middle East Entrepreneurs Must Make Their Appearance in the eCommerce Market?

Tap yourself on the back if you are planning to start/expand your eCommerce business in the Middle East because the time is ripe and you can reap sweet profits out of it.

eCommerce in the Middle East is slowly flourishing like a creeper. Inspired by the eCommerce hubs like the United States or European markets, the Middle East and North Africa (MENA) has started to embrace eCommerce and the growth is clearly visible from the stats.

Back in 2016, where about 90% of online purchases were made from foreign businesses, today, the e-commerce in the Gulf States alone is estimated at around $20 billion and may reach $48.8 billion in 2021. eCommerce is opening the doors of opportunity to countless entrepreneurs who are now into selling everything from shoes and clothing to mobile phones and home appliances in MENA.

Also read: The adaptation and evolution of e-commerce in the Middle East during the COVID-19 period

Why to Sell in the Middle East?

The Middle East has one of the youngest populations in the world and it is the youth who make the most of the online shoppers. With almost all major countries in the Middle East – Egypt, Iraq, Lebanon, Morocco, Oman, Tunisia, Jordan, Algeria, and Saudi Arabia, having more than 28% of the population aged between 15 and 29, eCommerce has the benefit of high spending youth consumers due to high per capita income as and smartphone usage.

Apart from high internet and social media penetration, another favourable thing that makes the Middle East eligible for eCommerce is the support of the government who is putting every effort to make the Emirate more attractive for e-commerce companies. In fact, the government have started many initiatives like CommerCity, located right next to the Dubai airport, which is a $735 million project that’s dedicated to eCommerce, and Dubai Internet City, which is aiming for expansion. In short, when the government and citizens are welcoming the online businesses, eCommerce in the Middle East is the step you must take without any further ado.

What to Sell in the Middle East?

When it comes to selling, you cannot just open up any business and expect it to be a success. Even if it’s an eCommerce you are starting, it should be done keeping a few factors in mind like what products or services you want to offer to consumers? What do the consumers need? Where all you want to serve? Will the demand for your products stay for a long time or will it be short-lived? Is the logistics available? Does the target audience have the potential to spend? As all such questions decide the future of an eCommerce store. Now, let’s take a look at what’s hot in eCommerce right now that have a good scope in the Middle East now.

Middle Eastern Gulf Countries fall under the top 34 wealthiest nations in the world with Qatar known to be the wealthiest country in the world having a GDP of $116,799 per person. Middle Eastern consumers love spending on luxury products. With the majority of the population be the youth and a significant number of women in the UAE who prefer to shop online, eCommerce business is bound to prosper in the Middle East.

Considering the consumer behaviour in the Middle East, the top e-commerce business ideas for 2020 are:

  1. Fashion/Jewellery Products
  2. Smart Home Products & Accessories
  3. AR/VR Headsets, Apps & Accessories
  4. Vape Hardware, Flavours & Liquids
  5. Online Learning Platforms

How to Sell in the Middle East?

  • To get started with an online business in the Middle East, you need to first know about the laws and regulations of the nation and comply with it.
  • Next, get into the market research. Is there a demand for your product? Hows the competition for the same?
  • After deciding upon your business, find a secure supplier to meet your customer’s demands both now and in the future.
  • Next, decide upon whom you want to sell? Do you want to sell directly to a niche community or go global?
  • Then comes narrowing down a few details about your products like where will you store them? How will you distribute them?
  • After that comes the most crucial part, approaching an eCommerce development company in the Middle East who can develop your eCommerce solution such that you can carry your business without any hiccups.
  • Once you have answers to all of the above, consider setting up your trade license so as to legally operate and conduct business in the region.
  • Got the license? What about payment? How are you going to collect money from your sales? Open a commercial bank/merchant account and arrange an online payment gateway.
  • Last but not least, start marketing. It is important to market your e-commerce business by setting up social media accounts, organising photography, PR, trade samples, focus groups, advertising, testimonials etc. to grab the attention.

How’s the Future?

Although not quickly and effectively like foreign countries, MENA is slowly entering the third phase of digital adoption. With highest levels of the Internet, smartphone and social media penetrations, MENA consumers are getting ready for eCommerce. They have started searching for products and offers online and are taking high interest during key seasonal shopping events.

Over the past couple of years, the growth trajectory of eCommerce in MENA has seen a sudden surge which is going to keep gaining momentum due to people and the government of the Middle East encouraging eCommerce business whole-heartedly. Moreover, with the expansion of the middle class, the growing role of women in the workforce, improvements in logistics, and access to online products in Tier 2 and Tier 3 cities, the e-commerce market in the Middle East is expected to grow 3.5 times by 2022, achieving a total market size of $28.5 billion and a penetration rate of 7% of total retail sales without a doubt.

Wrapping up

Yes, eCommerce in MENA is still at the development stage, hence; there are a few challenges that can hinder your eCommerce growth but if taken care, there’s nothing to be worried about. For example, make sure you have secure payment gateway options as about 62% of MENA consumers still prefer cash on delivery fearing online fraud. Next is the long shipping and delivery times in the Middle East. To keep going, is it important to cooperate with local suppliers for fast and smooth logistics. Lastly, is the language localization, meaning, you need to have a clean and readable site in both Arabic and English languages to reach every corner of the Middle East.

In short, if you are eyeing the Middle East market for your eCommerce business, then don’t scratch your head any further, the time is right, the scope is good and when Mobicommerce – known to be the best eCommerce solution provider in the Middle East is there, just jump in, your eCommerce venture will rise and shine.

Impact of COVID on eCommerce market

A Walkthrough on the Impact of COVID-19 Pandemic on E-Commerce

Coronavirus, the name we have been hearing since the start of the year 2020 till today has turned our lives upside down bringing downfall in every manner be it the health, social life, economy, or livelihood of all. But, amidst the lockdown and restrictions, one thing that outshined and turned into a rescuer was the eCommerce business. Unfortunately, the impact of Coronavirus was so strong that even eCommerce underwent some disruptions which we are going to discuss today.

E-commerce has been seeing new entrants, constant growth since the start and has amounted to worldwide sales over 3.50 trillion US dollars alone in 2019.  But, with the emergence of Novel Coronavirus in 2020, the booming e-Commerce industry was put to test with disruptions in the supply chain and changing consumer behaviour.  However, despite all these challenges, e-commerce sales are rising but with a twist. Only a specific section of the e-Commerce market is in demand whereas others are seeing the downhill. Why so? Let’s peek into the details.

The year 2020 has been great for industries like pharma and eCommerce but it has been challenging for other industries like fashion, tourism, automobile, electronics, etc. which have seen layoffs, pay cuts and even closures of their retail stores. The account of the sales percentage of the pharma industry is more than the combined sales of all other industries put together.

Sales figures of E-Commerce giant Amazon which delivers A to Z products to the customers’ doorstep is expected to reach $416.48 billion which is about $12 billion more than the pre-COVID estimates. At the same time, the travel industry saw a whopping 35 percent crash in the estimated sales of 2020.

So, what does e-Commerce have in store for the future? We have tried to map the impact of the COVID-19 pandemic on e-commerce from all angles in this article for your understanding.

The Good Effects on eCommerce 

Sale of hygiene products spiced up

The sale of hygiene products like masks, sanitizers, gloves, etc. have never seen a demand before like now which almost every eCommerce businesses have started selling them in their store. The COVID-19 scare has got people so much that people are looking for hygiene products more than anything else, in fact, some are even bulk buying them for the future.

Sudden surge for daily essentials and medicines

The need to avoid crowded stores has made people turn to online shopping for their daily essentials. Due to the fear of lockdown, panic-buying, and other restrictions, groceries are being highly stocked up fearing scarcity while medicines are being ordered in bulk amounts. Shoppers are spending more than usual on these items as they don’t want to run short of any supplies if at all lockdowns in their cities get extended. Other than groceries and medicines, household disinfectant products, perishable food items and home entertainment products like books, videos and board games also witnessed a huge demand.

Walmart is going to introduce Walmart+ as a competition to Amazon prime with yearly subscription plans that will give members great discounts, free deliveries and early access to promotional deals.

Recommended Blog: COVID-19 Effects: Time to Switch to Grocery eCommerce from Offline Grocery Business?

Fitness freaks go shopping spree

Gyms, swimming pools and other fitness centres are still shut in most of the countries as the possible scare of coronavirus widespread is keeping fitness conscious people at home but it is not stopping them from working out at home. The online sale of fitness equipment has shot up during the lockdown periods.

French sporting goods retailer Decathlon has seen a 220% growth on cycles, yoga mats, dumbbell kits and push-up bars. Nike saw an abrupt demand for its sneakers and other fitness accessories on its digital platform in the first and second quarter of 2020.  Although they have laid off many employees and shut many stores across the world due to government restrictions, they are now planning to invest in technology to better understand and target customers online and improve the online user experiences on their website.

The Bad Effects on eCommerce

Disruptions in supply chain and covering up losses

A lot of dependency for global trade was built on China over the years for being the primary producer of the supply chain for various industries. Small components of electronic items like mobile phones, TV, refrigerators and many other products were vastly imported from China and then assembled in the home country. With the operations of the manufacturing units in Wuhan coming to halt for nearly 2 quarters and China’s increasing political tensions with other countries, the world is facing a major scarcity in the supply chain.

Initially, brands gave huge discounts to continue customer traffic to their website but situations now have changed. In order to cover up the losses made during the first quarter; brands are increasing the prices of products to unreasonably high levels.  These factors are leading to less demand for non-essential items in the market.

Unpredictable consumer behaviour

COVID-19 pandemic has made consumers cautious. With the future being so foggy and the hope for a vaccine being uncertain, consumers are hesitant to spend anything more than essentials. Surprisingly, the definition of essentials has changed overnight with the onset of COVID-19 virus. According to a UK based market research firm, Kantar, sales of hand sanitisers saw an increase of more than 250 percent as compared to last year. Who would have thought that a product like a hand sanitiser would be the biggest selling item online?

McKinsey & Company have reported that due to falling in incomes, consumers are sticking to only essentials while the sale of fashion and apparels which was on the top game till last year has taken a backseat on consumer’s shopping list. This is because consumers aren’t very optimistic about their country’s dripping economy and its recovery.  There has been a shift from extravagant shopping to mindful shopping in consumers.

Product Safety concerns, deceptive practices, and cybersecurity concerns.

Most people are preferring shopping online as compared to visiting retail stores during the pandemic. However, safety protocols while delivering the product still is a major concern for many cautious consumers. People fear that the virus can enter their house through parcels as it has been exchanged by many hands before it reaches their doorstep and the delivery person has also visited many houses before he comes to theirs.

Cybercrimes have increased with scammers feasting on people’s vulnerability through fake emails and apps which gives them full access to the phone’s camera, location and photos. Such deceptive malpractices refrain people from using online payment portals as they don’t want to lose their hard-earned money during such uncertain times.

Promising Days Ahead for E-Commerce

eCommerce sure was a knight in the shining armour during the pandemic and hence, the popularity of eCommerce is only going to increase further in the coming days. Since it will take much longer for people to switch back to offline shopping, there are some moves eCommerce business owners can apply to keep going now and in the future ahead without any drop in sales, like remaining in constant touch with your customers by sending them Push Notifications, SMS, and emails reminding them how much you care for them, getting regular updates from your suppliers, getting a mobile commerce app solution developed to reach out to a wide number of customers, implementing contactless delivery, etc.

Final Thoughts

Companies that display resilience during testing times are the ones which survive. The threat is for those brands who don’t adapt quickly. Darwin’s theory of adaptation has always proven itself to be true when humankind is faced by unprecedented scenarios, where responding to change is the only option to survive.

Companies are closing their stores and investing money on mobile commerce app solutions to make shopping a delightful adventure for the customers which so far was just a basic app without a WOW experience.

So, if you are ready to give your retail store the much-required shift to go online and don’t want to be out of the race or are looking for a makeover of your age-old app then seek none but the best mcommerce app builder in town – MobiCommerce.

eCommerce of Middle East

The adaptation and evolution of e-commerce in the Middle East during the COVID-19 period

While the world thinks North America is one of the biggest internet consuming countries in the world, the statistics suggest something really different! Statistics suggest that back in 2018, while North America had 121 million internet users; the Middle East had 164 million internet users. Even the internet penetration rate in the United Arab Emirates (UAE) was skyrocketing 91% and that of Saudi Arabia is 73%. (Source)

These statistics represent a high number of users even though they were recorded in the pre-pandemic world! Since the time the pandemic has hit the world, internet usage and dependency on smartphones and e-commerce solutions. So much so that in the reports of Adobe it was found that since the lockdown that started in March, the e-commerce expenditure of the Middle East exceeded by $52 Billion than that of the expected sales! And even as the world adapts to the new normal, e-commerce sales are still on a rise in the Middle East.

But, if you are planning to start your e-commerce platform, you must understand that conventional methods of e-commerce industry have changed a lot after COVID 19 and there has been a huge paradigm shift in how the e-commerce platforms function. To help you make an informed decision, as one of the trusted e-commerce service providers in the Middle East, we bring you the things you must know before investing in an e-commerce platform to make an informed decision.

E-commerce paradigm shift in the Middle East due to Covid-19:

Increase in Groceries and Essentials demand:

One of the biggest gaining industries of COVID-19 in the Middle East has been the groceries and essentials industry. People who had their custom e-commerce solutions ready saw a growth of at least 200%! While in the pre-pandemic world the demand and need of e-commerce solutions for groceries and essentials such as dairy products and vegetables were quite less, due to the lockdown and social distancing norms, the demand for online groceries and essentials have skyrocketed.

If you are planning to venture into this industry, ensure that you understand your target audience well and based on that, choose an ecommerce web development company of the Middle East who has the required technical skills as well as the market and customer understanding.

Need for faster and customized e-commerce solutions:

Since the demand for e-commerce has increased in the Middle East, so has the number of e-commerce platforms and e-commerce spending from the enterprises! Since e-commerce is the future of the retail market, enterprises are investing heavily in e-commerce development and are rooting for personalized and customized e-commerce solutions to deliver satisfactory and delightful customer experiences to ensure that their e-commerce platform stays on top of the mind of their customers when they search for their desired products online.

Having a customized e-commerce solution also is beneficial in the long-term for businesses. Instead of choosing a standard e-commerce platform where the business operations have to be amended according to the rules and protocols of the platform, you can get a customized e-commerce platform that not only aligns with your business operations but also matches your customer expectations.

Also Read: Prepare your e-commerce for “the New Normal” of the Post Pandemic World

Contactless sales and hygienic packaging and deliveries:

One of the biggest changes that have been witnessed in the e-commerce industry since the arrival of this pandemic is the change in deliveries and product packaging. To ensure the safety of the delivery personnel as well as the safety of the customers, enterprises are coming up with unique ways of safe deliveries such as contactless deliveries.

Apart from that, many enterprises have introduced automation into the process of packaging and production so that they can create a hygienic environment where the products are packed and produced in utmost safety. While contactless deliveries might not continue once the world manages to rise from this pandemic, digital transformation and automation of processes will surely become a need if not a compulsion for various manufacturers as well as few service industries.

Need for personalized digital experiences:

Even before the pandemic had hit the world, all those enterprises who wished to make big in the online world had to adapt to the personalization. Right from product personalization to personalized digital experiences, customers not only enjoy but expect personalization from the e-commerce platform and some research also shows that customers don’t mind sharing data if the e-commerce platform is using it to create personalized buying experiences for them

While product personalization is dependent upon the nature of the product and the industry you belong to, personalized digital experiences can be introduced in all the e-commerce platforms. Based on the customer insights and data that you have collected, you can ask your e-commerce developers to introduce personalization at each stage of the buying process by making necessary customization in your e-commerce platform and by introducing automation.

E-commerce is the future of the retail market not just in the Middle East but around the world. But, to ensure that your e-commerce platform is an asset for your enterprise, it is essential that you hire an eCommerce solution provider in the Middle East that has the market understanding as well as apt knowledge of the ever-evolving e-commerce trends. For now, if you wish to make the most of the e-commerce platform during the COVID-19 period, plan for a customized e-commerce solution and also think upon personalization and delivery methods.

The new normal after pandemic

Prepare your e-commerce for “the New Normal” of the Post Pandemic World

When it comes to making a buying decision, the behaviour of a customer is affected by a lot of factors but lately, enterprises around the world have seen frequent changes in the customer behaviour and buying patterns and the most influential factor in these changes is only one- the Coronavirus.

Every day is redefining the “New Normal Living” of the world and every day there are some changes seen in the customer expectations. For instance, previously fast and one-day deliveries were the essentials for e-commerce platforms but during this pandemic, even “guaranteed deliveries” make an impact on the customers and fast delivery is a premium service that can be priced! Also, while initially e-commerce was surfed for healthcare essentials, eventually customers used them for household essentials or to be specific Work from Home essentials.

Although things were never predictable for businesses, when the e-commerce platforms have to deal with such unchartered territories and when we future is truly unpredictable, how can they ensure relevance and growth of their digital platforms? How do they plan for it? While the customer expectations and buying patterns are solely dependent upon the future of the Pandemic and the measures taken by the governments, there are certain things that businesses can plan to prepare for the “New Normal”.  Those things that businesses can plan to survive the “new normal” are as follows:

Things you can do to prepare your e-commerce platform for the “New World Normal”:

1. Deliver immersive or at least realistic buying experiences:

Although the products in demand will change frequently during these times, the one thing that will not change is that people will increase the use of digital platforms and that customers will expect a good product buying experience from the e-commerce platform. Thus, you must plan your user experience on your e-commerce software solution and make it as realistic and immersive as possible.

Whether you introduce 360° product preview or you can also introduce Augmented Reality (AR) and 3D product designing. While AR is a long shot, 3D previews and realistic product photos are essential. The reason for this is simple, people will always miss the physical product experience and thus, they would demand as realistic experience as possible on the e-commerce platform. For a quick short-term change, you can prompt users to upload their product photos while reviewing the product so that others can get a good preview and they can ensure product authenticity.

2. Think about Progressive Web Application (PWA) Development:

The phrase people are “living off their phones” never made more sense as it did during these lockdown and quarantine times! Over the world, the screen time of people has increased and people are using their smartphones for everything. Thus, it is essential that you have a mobile platform for your customers.

But investing in a native mobile app currently can be both expensive and time-consuming.  Instead of that, you can create a Progressive Web Application using the best progressive web app builder that give native apps like experience without any other interruption. Progress Web App development is a combination of various technologies that allow your users to save your website on their Smartphone home screens, it allows you to send push notifications and it also allows you to provide offline access to your website. The brand like Twitter, Alibaba, Forbes are already using this technology for a long time now and you must too.

Some other benefits of the Progressive Web App Development are that it requires much lesser data to load and thus, for the world that is in lockdown and using their phones with this increased traffic, it is essential that you have a light mobile application and that is easily possible with PWA. PWA is shaping the future of mCommerce with its app-like experience on the mobile web and amazing features. The brand like Twitter, Alibaba, and Forbes are already using this technology for a long time now and you must too.

3. Make your Digital Platforms and Backend processes are seamless, dynamic and agile:

One thing that is certain during these times is that you will have to frequently change your product offerings, your sales and pricing strategies as well as your marketing and shipping strategies with the changing new normal.

Thus, if you have to plan your next move with your e-commerce software solution, you must ensure that your e-commerce website or your Progressive Web App allows administrators to make quick product uploads, pricing changes, promotions and shipping changes. Assign your technical team to undergo e-commerce developments and PWA development to ensure that your digital platforms as well as your backend processes are completely dynamic and agile.

4. Redefine digital hierarchy and content management process:

Even though the risk of the pandemic might mitigate after some time, the social distancing and work from home practices might still prevail in many organizations. These few months have proved that remote work is feasible as well as cost-effective and as an enterprise, you must opt for long-term remote working strategies.

One of the major changes that you will have to make on your digital platforms when you do not have a team working under one roof is the accountability and content ownership. Create a content management module where you can define the author of the content, the people who will approve it, people who can edit it and also ensure you can keep track of all the versions that are created. Apart from that, you will also have to look after various system integrations that can create seamless communication channels amongst different departments.

5. Introduce personalized and individualized marketing campaigns:

As you adapt to the market demands, it is also essential that you create relevant marketing campaigns. Right from product suggestions to product up-selling and cross-selling strategies, you will have to create personalized marketing campaigns to ensure you have an optimum lead conversion ratio.

Try to introduce various marketing automation modules that can help you provide personalized experiences and personalized feeds to each website visitor and also have modules that can provide privileged experiences to the repeat customers. These changes can help you better manage your new digital audience and it can also help you optimize your sales.

One thing is certain that digital transformation and technology are the future of the business irrespective of their industry or product. But, it is also essential that you plan your endeavors properly and make informed decisions to ensure that your e-commerce platforms are an asset for your organization and not a liability.

ecommerce app development

Compelling Features Customers Expect in e-Commerce Mobile Apps amid COVID-19

The greatest challenge for an ecommerce mobile app builder is to make shopping a pleasant and fun experience for the customers. Now, with the fear of Covid-19 pandemic still hovering on us, online shopping is gaining more momentum than ever before but now, with shifting feature priorities apart from a pleasant shopping experience.

The expectations in the mobile shopping experience in the present times are changing slowly to more value than just happy shopping online, which is why we have listed some must-have features that customers expect in a mobile shopping app during the COVID-19 which an online ecommerce store app builder can expedite for your online business success.

Online payment

With cash-on-delivery disabled due to the fear of the spread of the virus, an in-built secured payment option is a must in your app. Also, with so many online thefts happening, people are more careful in using online payment modes. Therefore, it is of utmost importance that your app has different choices for payment methods like paying by Credit/ Debit cards and Wallets along with the security of trusted payment gateways. By offering a selection of trusted payment methods, you will gain your customer’s trust and encourage repeated visits to your apps.

Push notifications

Transparency can be a great motivator for a customer to trust your app. Due to panic buying amid Covid-19, it is natural that you may run out-of-stock and to maintain the trust of customers in you, it is important to inform them whether a product is available or not while at the shopping page itself, rather than them finding it out-of-stock on the check-out page later. A push notification feature about the product’s non-availability, thus, will enable your customer to decide quickly if he/she wants to wait or look for another product.

Great user experience

Seamless navigation throughout the app is what defines a great and incredible user experience. Now with too many users flocking to online shopping all of a sudden, your app must be designed in such a way that every step right from browsing the store to checkout must be simple yet exciting without any glitches. Choosing a responsive design for your app is the best thing as it will fit whichever screen size customer is using.

Rating and feedback

Customers feel privileged when they are able to rate and review a product they have purchased as well as the service they got. It also gives them the satisfaction of helping other customers in deciding to buy a product. By adding ratings and feedback sections in your app for a product and your service, customers will get to know all aspects of the product and your service before making a decision to go with your app. This also gives room for improvement for you and the vendor to maintain quality.

Emerging technologies

Augmented Reality is the new thing used in the virtual world of online shopping and it can be put to best use in times of Covid crisis as it will give customers a sneak peek of how a product looks before they make a purchase. From groceries, apparels and furniture to everything, this will be one of the most useful technologies to implement in your eCommerce app.

Recommended Blog: PWA for Online Marketplace: A Right Technology Investment?

Easy checkout

This is where the visitor of your app actually becomes your customer. Therefore, you definitely do not want to lose your customer at this stage. A simple checkout is when half of the information is auto-filled based on the profile information of the customer like name and shipping address. Keep it really simple with only the necessary information being asked on the check-out page.

Wishlist

Time restriction, indecisiveness or budget constraints keep a customer from buying a particular product at a given point of time. A wishlist feature enables a customer to come back and make the purchase whenever one is ready.

Checking item availability

It happens that some products might be seen available in the inventory but delivering it to a specific location might have its own restrictions due to lockdown and various other reasons, to avoid that; it is important to include a future that enables the user to check the availability of the product by entering his/her location or pin code. This feature might look insignificant but it is a feature as small as this that gives a customer incredible shopping experience.

Easy registration

Covid-19 has triggered panic buying and stocking of products among customers which might stay for a long time and during such times, no one likes to go through a lengthy registration process. Therefore, it is highly recommended that you don’t have the registration until the checkout page. This makes it convenient for customers as they would be registering only if they are buying the product. Moreover, an easy and simple registration process will ensure you have your customer on-board for check-out. Also, saving user information to cut short the login time in future is recommended.

Conclusion

An eCommerce app has been a saviour in Covid-19 crisis and will continue to be one no matter what the situation is. So if you are looking to create a mobile app for an online store now, you know what features are trending and should be included in your app.