Category: blog

Google’s Core Web Vitals and eCommerce

What Are Google’s Core Web Vitals And How Will They Impact Ecommerce?

Google implemented one of the most significant changes in how it ranks web pages in 2020. First announced in May but rolled out from June 2021 onward, Core Web Vitals, a set of user-focused metrics is designed to measure a page’s health.

This is in regards to delivering a seamless and speedy user experience. Every business that values brand awareness and online visibility has taken note of it and how.

In addition, Google may introduce labels in search results to indicate which pages give a pleasant user experience, but that remains a possibility for now. Currently, Core Web Vitals comprise three types of page speed and user interaction calculations, including:

  • First Input Delay (FID) — measures interactivity
  • Largest Contentful Paint (LCP) — measures website latency
  • Cumulative Layout Shift (CLS) — measures page layout consistency

Three types of page speed and user interaction calculations

In addition, the “page experience” signal combines Core Web Vitals with the following signals:

  • Safe-browsing
  • HTTPS-security
  • Mobile-friendliness
  • Intrusive interstitial guidelines

The main motive behind Core Web Vitals

Similar to most of Google’s updates, the concept of Core Web Vitals is intended to make it easier for users to find better search results. In this scenario, Google accomplishes this by determining which websites provide the best possible user experience.

At the end of the day, Core Web Vitals strive to integrate SEO and UX optimization closely. Because if a website has relevant information about the products a user is seeking, but it has a horrible UI/UX, can the experience be called superior? Absolutely not!

Therefore, with the help of this algorithmic update, Google wants eCommerce stores to respond to user intentions and be authoritative and rightfully optimize the platform that delivers speed, interactivity, and mobile-friendliness online.

Before the advent of these metrics, understanding and analyzing UX enhancements was primarily a subjective process. However, now eCommerce business owners have the necessary tools to improve shopping experiences by using real-world data from their storefront.

Who will Core Web Vitals impact the most?

1. Sites using a CMS

A typical CMS website that uses a database is a brilliant example because the overheads of running queries and other tasks slow down the overall site speed. In such a situation, caching may be helpful, but additional solutions are likely to be required to match Google’s criteria.

Therefore, when attempting to improve a website’s performance, elements such as a Content Delivery Network (CDN) or a premium hosting provider may be required to reduce load times to acceptable levels.

2. Sites using inventive solutions

Ecommerce platforms such as Wix, Squarespace, and WordPress may not provide retailers with the tools or access they need to address all of their performance issues.

The truth is that these SaaS-based eCommerce solutions only allow users to customize specific areas of their site, ignoring critical technical components completely.

Furthermore, eCommerce business owners that use a hosted platform have very little control when it comes to server infrastructure. They are left with an option to upgrade or switch their eCommerce platform — which, in turn, adversely impacts search rankings, usability, and so on.

3. Sites with limited optimization budgets

The reality is that enhancing site performance takes both time and money. While SEO is crucial for boosting store visibility, many optimization tasks may be out of reach for businesses working on razor-thin margins.

Part of the reason for this is that there are many aspects to consider while optimizing an eCommerce website. The amount of money spent on optimization can vary substantially depending on the situation.

Those who need a variety of things done to ensure their site’s performance meets the Core Web Vitals requirements may find that the labor expense quickly adds up.

Core Web Vitals and eCommerce: An overview

A Layer report shows that only 13% of eCommerce websites are expected to reach Google’s Core Web Vitals requirement. This offers a perfect opportunity to eCommerce storefronts to improve their performance and accessibility in order to stay ahead of the competition.

If your website is presently underperforming, the consequences could include greater bounce rates, fewer purchases, poor search rankings, and so on — all of which can harm your online store’s performance.

However, you can optimize your eCommerce store to meet the criteria set by Core Web Vitals to achieve a significant traffic boost and rank above your competitors before they start to. Here is how you can:

How to measure your eCommerce storefront’s performance

If you have not already, you should start examining the site performance to ensure that you already offer the best possible experience for your customers.

Google has a number of tools that allow you to assess how well your storefront functions in comparison to their Core Web Vitals, including:

1. Google Search Console

Monitor your store’s organic traffic from search engines and performance using the Search Console. The dashboard will help you walk through the affected URLs and see what changes need to be done before getting penalized by Google.

2. PageSpeed Insights

This is particularly helpful to find all of the issues on specific pages across desktop and mobile devices that are required to be addressed immediately.

3. Lighthouse

This is an automatic website auditing tool that assists developers in diagnosing problems and improving the user experience.

How to optimize your eCommerce store

The key things Google’s algorithm considers when selecting where a website should rank in search results are CLS, FID, and LCP.

Each one has a lot to do with the time it takes for a page to load. However, your eCommerce storefront performance can improve thanks to headless commerce considerably.

Because of the separation of the front and backends, headless commerce enables only the frontend to load in order for site visitors and search engine crawlers to access it — making the website load faster.

Similarly, PWAs can be created with the same purpose in mind as Core Web Vitals. Both are intended to provide site visitors with content as rapidly as possible. Many experts have stated that PWAs are subject to Core Web Vital score, and they are likely to perform.

Over to you

Core Web Vitals make up one of Google’s most significant algorithm updates to date. Over the last few years, much emphasis has been given to the importance of user experience in everyone’s digital strategy.

The search engine giant has stated that websites that reach or surpass their Core Web Vital criteria will be rewarded with better rankings.

This will positively impact the organic website traffic, highlighting the major adjustments your eCommerce storefront has to make to delight your customers.

If you value your search presence, which we are sure you do, and want to generate more sales from Google, optimize for Core Web Vitals today!

Boost Your Megento Store revenue’s on Mobile with Mobicommerce

Boost Your Magento Store Revenue’s On Mobile With MobiCommerce Tools

The past few years witnessed mobile devices replace desktop computers as the go-to method for accessing the internet. As a result, mobile soon became essential for eCommerce store owners to communicate and engage with their customers and drive higher sales.

In fact, research shows that mobile eCommerce sales will account for of all eCommerce transactions by the end of this year. Furthermore, mobile accounts for of revenue for prominent B2C companies, and half of all search searches are conducted on smartphones.

Even though a typical optimization process is designed for desktops, optimizing for mobile is a very different ball game altogether.

Having said that, only of customers find shopping on their smartphones convenient, with 67% complaining that product pages and links are often too small to click when they access the eCommerce sites on mobile.

This leaves much scope for eCommerce business owners to make mobile experiences more fun and accessible. To gain an advantage over your competition, you must focus on mobile.

In this blog, we will examine the seven finest tools by MobiCommerce for increasing your Magento store’s sales and overall revenue on mobile:

Mobile Commerce Tools Integrated in the solutions

1. PWA Builder

Progressive Web Apps (PWAs) deliver the perfect crossover of web and mobile to attract new customers. MobiCommerce’s PWA Builder helps you build solutions compatible with Google Chrome, Firefox, iOS, and Android.

Our new UI has a mobile-focused design, delivering a native app-like experience. Smart Caching allows the customers to browse even without the internet. Spread seasonal cheer with different product collections based on a specific theme, vendor, or pricing.

Add an extension to connect your Magento store with the PWA to reflect whichever products or categories present online in real-time. Also, deploy advanced search capabilities such as product sliders on landing pages, product-specific filters, QR codes, and so on.

2. Mobile App Builder

Since mobile commerce is booming, having a mobile application for your Magento store has become a need instead of an option. With the help of MobiCommerce’s Magento 2 Mobile App Builder, launching Android and iOS mobile applications has become a piece of cake.

The builder helps set up full-fledged mobile apps in a matter of minutes. Our no-code solution comes in handy in designing various storefront pages like category pages, homepage, and marketing promotional pages.

You can deploy deep linking to ensure your customers always see the most appropriate and best-selling items on the homepage. Set up automatic and instant updates about new inventory, offers, and sales via the builder.

Moreover, inbuild Google Analytics helps you track customer behaviors, high-ranking product pages, and more. You can also create promo codes and strategize discounts with ease to boost the sales on your Magento mobile app.

3. Page Builder for PWAs and Mobile Apps

If you want to visualize your Magento storefront’s interface on mobile without much hassle, you will love MobiCommerce’s Page Builder What is more interesting is that you do not require any coding experience. Access 15+ ready-to-use widgets and UI plugins for designing the pages.

Use our Page Builder to design different pages for marketing promotions, product categories, and the homepage. Utilize our Dynamic Product Listing feature to create virtual collections of products as per materials used, colors, different sizes, and gender-specificity patterns.

You can create a theme or season-specific product listings — for instance, Christmas, Diwali, BCFM, and so on. The more creative you get with your sales, the more footfall and conversions you will drive on your storefront.

4. Facebook Pixel and Google analytics

The latest version of our Magento App Builder and PWA Builder also supports Facebook Pixel and Google Analytics to track best-performing pages and storefront visitor behavior.

Facebook Pixel delivers effective ads on the social media channel based on the activities storefront visitors perform on your Magento store. It is an excellent tool for remarketing specific products or categories that they browse through the eCommerce site.

On the other hand, Google Analytics helps you in collecting vital customer data and making data-driven decisions. It tracks page impressions, product clicks, conversions (purchases) so that you can optimize your sales strategy accordingly.

5. Push Notifications

MobiCommerce’s Push Notification plugin helps keep your customers about order updates on both desktop computers and mobile. The plugin also creates a custom log that monitors all push notifications that have already been delivered to the customers.

This is an essential feature for the success of the Magento store’s revenue. With consistent communication with your target audience, there is a higher chance they might drop in at the storefront.

Over time, push notifications have proven to be a much better alternative than emails. They certainly have a greater readability rate compared to email and SMS, and they never have the problem of ending up in spam folders.

6. Deep Linking for landing page promotions

A technology interconnecting the mobile apps similar to how the web operates with clickable links, deep linking takes the users to specific areas in the storefront within the app itself instead of loading the app every time.

Our Deep Linking functionality lets you set up various product collections and showcase them on any app page or display only the most relevant products or categories on a specific landing page — a boon if you are looking to execute marketing campaigns.

This is convenient in terms of user experience and enables customers to browse through what they are looking for easily, which ultimately adds to higher sales.

7. Delivery Date and Time Slots Selection

Since, as an eCommerce company, you can make order deliveries for customers, it helps if they can schedule their affairs properly and receive the order when it is delivered to them. With our delivery date and time scheduler, you can also save resources on not answering frequent customer queries or dealing with failed delivery attempts.

Over to you

At the end of the day, your customers’ purchasing power is actually in their hands. Your goal is to increase your exposure on mobile and bring your company to their attention. To drive higher sales and ROI, you need to ensure your user experience on mobile is top-notch.

With our brilliant features, please be assured to significantly lower abandonment rates and increase conversions rather easily.

MobiCommerce Mobile Apps And PWA Builder On Magento Marketplace

Now Download Our Free Magento 2 Extension For Mobile Apps And PWA Builder On Magento Marketplace

We are incredibly pleased to announce the launch of our FREE Mobile Apps and PWA Builder extension on the Magento Marketplace. Yes, you read that right!

Our open-source Magento 2 extension has been engineered with an aim to provide a seamless workflow while building a mock-up mobile app and PWA before fully developing them.

The story behind this innovation

We decided to create the extension when some of our clients expressed their desire to launch trial Magento Mobile Apps and PWAs for their eCommerce storefront — without the hassle of overseeing the entire project until completion.

As the leading digital commerce company we knew we did not want to waste much time delivering what our clients wanted, and so the extension entered the picture.

We are glad to tell you that it supports multiple browsers such as Safari, Chrome, Firefox, and Edge and is available for the Magento store version 2.4.

Here are a few features of our Magento 2 extension that will enthrall you:

Meets all of Magento’s quality standards

Every extension showcased on the Magento Marketplace has to go through an extensive review process that features automated and manual testing. The MobiCommerce Magento 2 extension also successfully passed the Magento EQP process.

Install the extension hassle-free

Please be assured our extension is fully authenticated and protected by Magento’s buyer protection policy. You can download it independently easily and quickly from the Marketplace — minus the concern about your storefront slowing down on deploying it. Your store will not experience any downtime when you use our extension.

Experience buyer protection by Magento

Previously, our clients had to rely on the MobiCommerce staff to fix bugs and glitches in the mobile apps and PWAs. Now they can simply download the installation without any worry and seek support from the Magento staff for resolving any issues.

We are now an authenticated mobile commerce service provider.

Because our extension entered the Marketplace, MobiCommerce has joined the higher ranks in the eCommerce industry. Our Mobile Apps and PWA Builder are perfect for all B2B and B2C businesses along with multi-vendor market players.

Utilizing our technology lets you launch mock dynamic, sturdy, and efficient mobile solutions for Android and iOS and high-performing PWAs. If you are eager to learn more about our MobiCommerce’s Magento 2 extension, please visit the Marketplace.

Magento PWA Builder 2.0 – Release Notes

We spoke, we listened. We are ecstatic to announce a refreshed version of our Progressive Web App (PWA) builder, complete with updated functionalities and features.

In this day and age, any business must have a prominent presence on mobile. After all, that is where the majority of shoppers are active. So if you strive to be a market leader, you must utilize our PWA builder to deliver a shopping experience designed for conversions.

If you want to create the perfect crossover of mobile and web to attract new customers, check out our product notes to get an idea about everything you can do with our solution. Build a PWA that is compatible with Android, iOS, Firefox, and Google Chrome.

What’s New In Our PWA Builder?

1. Mobile-first UI for the PWA frontend UI

mobile first UI for the PWA

  • The new UI has a mobile-centric design, offering the native app-like experience. Better UX means higher conversion rates.
  • The APIs can be cached based on the Magento Standard setting and caching layer such as Varnish.
  • Enable Smart Caching to allow end-users to browse through the storefront on the Magento mobile app — even without the internet.

2. New tech introductions for super user experience and performance

new tech introductions for super user experience and performance

  • The Magento mobile app solution has been re-coded using React and GraphQL APIs.
  • The APIs can be cached based on the Magento Standard setting and caching layer such as Varnish.
  • Enable Smart Caching to allow end-users to browse through the storefront on the Magento mobile app — even without the internet.

3. An easy-to-use, standalone Page Builder

standalone page builder

  • Design different pages such as the homepage, category pages, and marketing promotional landing pages.
  • No coding experience required.

4. Dynamic (and virtual) product listing feature

Product listing feature

  • Use our Dynamic Product Listing option to create various virtual product collections and recommend them on any page.
  • Do not stay dependent on the standard product collection due to MobiCommerce’s new virtual collection mechanism.
  • Boost seasonal cheer with varied product collections. Christmas, BFCM, Thanksgiving — whatever the season, add products based on a specific theme, vendor, or pricing.

5. Advanced widgets to unlock the pages’ potential

Advanced widgets to unlock the pages

  • Run and display custom HTML, JavaScript, and CSS in widgets.
  • Use the image plugin to image widgets in banners, grids, mosaics to the custom pages.
  • Emphasize product categories by simply adding the widget to a sidebar with the category widget.
  • Display the products in lists and sliders based on attributes, location, categories, pricing, and more, using the product widget.
  • Add MobiCommerce’s 15+ advanced widgets and UI plugins like a gallery for blogs, horizontal opt-in forms, social share icons, styled lists, highlight boxes, and other media.

6. An extensive, mobile-friendly media library

Mobile-friendly media library

  • Access, upload, and personalize media from anywhere, using any device.
  • It is centrally controlled and helps you reflect changes on the pages in real-time. Enjoy real-time Magento synchronization.

7. Facebook Pixel and Google Analytics embeds supported as default

Facebook pixel and google analytics

  • Embed Facebook Pixel to track app visitor activity and deliver personalized ads on the social media channel.
  • Track app visitor behavior and high-ranking product pages via Google Analytics and change your eCommerce storefront.

8. Deep linking capability for personalized product promotion

Deep linking

  • Create any number of product collections and promote them on any page.
  • Use the deep linking capability only to show the most relevant products or catalog on a specific page.
  • Optimize your Magento mobile app with the latest SEO best practices. Ranking on Google and Bing would not be a challenge anymore.

9. Higher reusability — create once, use multiple times

Higher reusability

  • Save and reuse the designs on any of the pages in the future.
  • None of the pages of the storefront are tightly coupled anymore.
  • No need to upload images separately for desktop, mobile app, and PWA versions.
  • Unlike the previous cumbersome version with little flexibility, one can easily design the PWA homepage, category pages, and individual product pages.

10. Real-time synchronization across screens and devices

real-time synchronization

  • Even the marketing catalogs will show up on the PWA.
  • Add an extension to connect the PWA to the Magento store to reflect whichever products or categories present in the storefront.

11. Flexible configurations and settings for the admin

flexible configurations and settings

  • Implement high-end search capabilities such as product sliders on landing pages, QR codes, and product-specific filters.
  • View how the pages look on different browsers and devices in real-time. No page reloading is required.
  • Map different areas of a banner on the pages to different links. This is helpful when selling different products on the same banner.
  • Use the deep linking capability to show the most relevant products or catalogs on a specific page.

12. A storefront for a global customer base

storefront Customer base

  • Offer different currencies to customers — regardless of their geographies.
  • Translate the storefront in multiple languages depending on the target audience.
  • Avail RTL-supported PWA and cater to Arabic, Persian, Hebrew-speaking customers.

13. Seamless mobile-focused usability for the admin

mobile focused usability for the admin

  • The new solution is now built using the Magento Native UI component that optimizes the admin experience.
  • The entire Magento extension codebase is written as per the Magento Coding Standard and validated against the Magento Provided Tool.

Access our Free Trial option

Try our PWA builder for free if you want to know how MobiCommerce changes how you conduct business on mobile and the web. If you like the experience, buy from us! Get started with your Free Trial today.

Magento App 5.0 – Brief Note on the latest version

It has always been our endeavor to offer the best possible solution to all aspiring and established eCommerce business owners. With that in mind, we are pleased to announce the launch of the new version of our Magento App Builder 5.0.

Perfect for launching high-performing mobile solutions on Android and iOS and standalone Progressive Web Apps, our Magento App Builder 5.0 helps business owners convert their eCommerce ideas into a reality.

What is more — you can build a mobile presence without any coding expertise. If you are looking to launch mobile apps for your eCommerce storefront, check out our brief notes to get an idea about everything our latest version brings to the table.

What’s New In Our Magento Mobile App Solutions?

1. New tech introductions for super user experience and performance

New tech introductions

  • The Magento mobile app solution has been re-coded using React and GraphQL APIs.
  • The APIs can be cached based on the Magento Standard setting and caching layer such as Varnish.
  • Enable Smart Caching to allow end-users to browse through the storefront on the Magento mobile app — even without the internet.

2. A Magento Native UI offering seamless usability for the admin

A Magento Native UI offering seamless usability for the admin

  • The new solution is now built using the Magento Native UI component that optimizes the admin experience.
  • The entire Magento extension codebase is written as per the Magento Coding Standard and validated against the Magento Provided Tool.

3. A central media library for the storefront

A central media library for the storefront

  • It is centrally controlled and helps reflect image-related changes on the pages in real-time.
  • The “Image Collection” option allows adding photos to the media library from any device, anywhere and anytime.

4. A virtual/dynamic product listing functionality

A virtual/dynamic product listing functionality

  • Create virtual collections of products as per different sizes, materials used, colors, gender-specificity, patterns, and so on.
  • This helps set up seasonal or thematic product collections (e.g., Thanksgiving Sales — Under $200) on the storefront.
  • The admin does not have to stay dependent on the standard product collection, thanks to MobiCommerce’s new virtual collection mechanism.

5. Flexible configurations and settings for the admin

Flexible configurations and settings for the admin

  • Control all frontend settings in a single place under “Store Settings,” which were previously tightly coupled as “API Settings” in the earlier versions of the solution.

6. A storefront for a global audience

A storefront for a global audience

  • Offer different currencies to customers — regardless of their geographies.
  • Translate the storefront in multiple languages depending on the target audience.
  • Avail RTL-supported Magento mobile apps for Android and iOS and cater to Arabic, Persian, Hebrew-speaking customers.

7. Create once, use multiple times — higher reusability

Create once, use multiple times — higher reusability

  • None of the pages of the storefront are tightly coupled anymore.
  • No need to upload images separately for desktop, mobile app, and PWA versions.
  • Unlike the previous cumbersome version with little flexibility, one can easily design the homepage, category pages, and individual product pages.

8. Google Analytics and Facebook Pixel embeds supported as default

Google Analytics and Facebook Pixel embeds supported as default

  • Embed Facebook Pixel to track app visitor activity and deliver personalized ads on the social media channel.
  • Track app visitor behavior and high-ranking product pages via Google Analytics and change your eCommerce storefront.

9. Deep linking capability for personalized product promotion

Deep linking capability for personalized product promotion

  • Create any number of product collections and promote them on any page.
  • Use the deep linking capability only to show the most relevant products or catalog on a specific page.
  • Optimize your Magento mobile app with the latest SEO best practices. Ranking on Google and Bing would not be a challenge anymore.

10. An advanced page builder with advanced widgets

An advanced page builder with advanced widgets

  • No coding expertise is required.
  • Access MobiCommerce’s 15+ ready-to-use widgets and UI plugins for designing the pages.
  • Use the page builder to design different storefront pages (e.g., homepage, category pages, and marketing promotional pages) and improve your conversions.

Sign up for our Free Trial

If you want to see first-hand how MobiCommerce changes how you conduct business on mobile, use our Magento mobile app 5.0 solution for free. Buy from us only if you are convinced. Start your Free Trial today!

A Quick Guide To Improving Ecommerce Checkout Conversions

As eCommerce has grown over the last decade, shopper expectations have grown too. They expect things to be as simple as possible whenever they shop online and may well exit the site if it takes too long to load or abandon carts at the last minute if the checkout process is too complicated. Trust us — no eCommerce business wants that.

Unfortunately, 75.6% of online shopping carts get abandoned because checkout is not smooth enough, and about a third of shoppers choose not to buy because they do not have a guest checkout option — which is far more efficient and swift.

Keeping this bottleneck in mind, we offer a quick guide on eCommerce checkouts, including common best practices to make the process easier, the need for customer insights during checkout, and how to gather those insights swiftly and conveniently. Let us begin:

Six best practices for an eCommerce checkout

As mentioned above, a poor checkout experience can cost your brand a purchase. The best way to avoid this is by keeping each step as simple as possible so that customers have no scope to hesitate. Here are some useful features to incorporate:

1. One-page checkout

Too many pages with mandatory fill-up forms can annoy customers, particularly those in a hurry or buying something on an impulse.

Instead, have just one form with only the essential information displayed, and integrate slide-down panels for things like shipping or billing addresses to avoid clutter.

Your storefront should also be able to fill in duplicate details automatically — whether accessed on the desktop or on mobile.

2. Clear order totals

Many customers tap out at the last minute when they see unexpected shipping costs of taxes on the final checkout page. Display all this information on the cart page, so customers know exactly what they need to pay.

3. Multiple payment options

While some people like to pay through credit or debit cards, others prefer options like PayPal and Google Pay. For specific markets, a buy-now-pay-later scheme may be the one that works best. Research your customer preferences and give them the options they most want.

4. Mobile optimization

Most shoppers log into eCommerce sites from their phones, so a clunky loading and browsing experience will frustrate them. Therefore, build a mobile eCommerce app and also optimize your website for easy mobile loading across browsers, devices and operating systems.

5. Security seals

Trust seals from reliable authorities like McAfee demonstrate that your website is safe, and customers can enter their payment details without fear. Display these prominently, such as right below the ‘add to cart’ button, so customers can see them at once and be reassured.

6. Guest checkout option

According to Bariliance, 28% of customers do not complete their eCommerce checkout because they need to create an account.

Most customers view this as a hassle, mainly because they now have to remember an extra username and password, and it is incredibly annoying for a first-time shopper who does not fully trust the brand yet.

Offering a quick guest checkout option will speed up the process and improve conversions. However, guest checkouts have their disadvantages when it comes to personalized shopping. Let us take a closer look at this in the next section:

How the checkout experience may hamper the overall eCommerce experience

Did you know that brands can increase their sales by 20% when they offer a personalized shopping experience rather than a generic one?

The best eCommerce brands leverage their knowledge of and connection with their customers to provide the optimal online shopping experience. By giving each customer what they want, brands can maximize their customer lifetime value and reap the benefits of repeat purchases.

The problem is, brands do not always get to know their customers, and that is because of the anonymization baked into the guest checkout process.

Most eCommerce brands offer the option of a guest checkout. This saves shoppers the trouble of setting up an account and facilitates quick buying decisions, which, in turn, result in higher sales for the brand.

Even registered guests may often opt for guest checkout to avoid the hassle of remembering and entering their password, further reducing brand insights. The added convenience of guest checkout has its benefits, including a boost to customer conversion by 45%.

The disadvantage, however, is that this hinders brands from knowing who the buyer is. Personalized marketing counts on customer information to be accurate and relevant. When most buyers are anonymous, gathering insights becomes harder. This has several consequences:

  • Brands cannot create an optimal personalized experience owing to the shortage of information, which ultimately means that customer experience suffers.
  • When customer experience suffers, customer lifetime value goes down, as buyers have no reason to trust that the brand is looking out for them.
  • Loyalty programs have no value, as brands do not know what rewards will most appeal to customers. This further affects customer relations.

How to overcome this roadblock — identity-powered commerce

One solution that can massively improve your brand’s eCommerce experience is identity-powered commerce. This provides your brand with the customer insights you need by transforming the anonymous checkout experience into a personalized logged-in experience.

There are three main aspects to identity-powered commerce:

1. Universal shopper profile

This is what takes away the hassle of repeated log-ins for a customer. It entails creating just one unified identity for all web and mobile commerce solutions and requires just one sign-in to be logged into all the sites at once.

This way, brands get the customer insights they need on their page as well as on other eCommerce pages, while customers enjoy the same convenience as a guest checkout process.

2. Customer insights

With a single sign-on instantly linking all sites in the background, brands quickly recognize which customer has logged in. This gives them valuable insights into browsing and buying patterns, allowing them to suitably customize the post-purchase and repeat-purchase experience.

3. Merchant insights

As customer data accumulates, brands can derive more granular insights into why customers make or do not make any specific purchase. This lets them market the right products to customers and encourage repeat buys.

Over to you

In conclusion, providing a truly personalized eCommerce experience requires a systematic collection of customer insights in a non-intrusive manner.
By moving towards an identity-powered commerce model, brands can obtain valuable insights that boost their customer lifetime value while preserving the convenience of a fast guest checkout.
This translates into fewer abandoned carts, higher cart values, and more repeat purchases — all of which is excellent news for your eCommerce brand.

New website launch

Our Rebranded Website Is Here To Enthrall Ecommerce Business Owners!

We are incredibly thrilled to announce the launch of our new and improved website ( It was long in the making, but we took our sweet time to ensure we covered everything for the benefit of our potential customers.

As we grew from being known as only an eCommerce app development company to the one-stop-destination for all digital commerce solutions, having a platform to showcase our capabilities and USPs was the most viable option.

MobiCommerce has now been rebranded with a new corporate website, complete with a modern and enriching design, and a vibrant and simple user interface. We are a young, enthusiastic, and tech-forward company in a true sense!

Our Co-Founder and CEO, Rakesh Jain, has the vision to show our target audience that they can imagine a promising future fueled by innovation, customer satisfaction, and agility with us. With the revamp, we hit the bull’s eye as a leading digital commerce company!

Branding with a purpose

The new branding combines primary (yellow) and secondary (black) colors. While the latter is associated with high-end sophistication and professionalism, the former stands for clarity, optimism, and warmth. On being used together, both colors bring out the spirit of MobiCommerce as the full-service digital commerce service provider.

Features and functionalities take centerfold

The website explains the benefits of our flagship solutions in a transparent, user-friendly manner. The website content is comprehensive, coupled with attractive imagery and bifurcations to quickly understand the subject matter.

From tier pricing, customer segmentation, and payment integrations to one-click checkout and Refer & Earn programs — there are many features that businesses get to deploy to upscale their online stores, and they all have been listed clearly on the site.

Lightening-fast website speed

One of the biggest purposes of refreshing the website was to match the latest Core Web Vitals that favor high Google search rankings. Given that we want our visitors to enjoy a smooth browsing experience, we have ensured our website is fast with clear-cut navigation.

It is also responsive across multiple devices and screen sizes, enabling potential customers to check out the site on the go. We have proudly met all the vital web parameters to boost our SEO friendliness in terms of visual stability and interactivity.

Industry-specific products

From supermarkets and boutiques to groceries and cosmetics shops to florists and multi-city franchise businesses, we cater to a range of industries. Our new website has individual product pages for 20+ industries, each clearly stating niche-specific features that eCommerce businesses from different industries can benefit from.

CTAs to promote approachability

We have sprinkled CTA buttons across the website to ensure interested businesses can reach out to us easily. MobiCommerce is known for its excellent customer service, and we want to deliver that right from the beginning.

Higher trust factor on the site

A lot of emphasis has been given to display the fantastic work we have done for our clients. You can check out the written testimonials and also the dedicated portfolio section. Our clients have also reviewed us positively on Trustpilot, Google Reviews, and Clutch.

We want potential customers to land on our website and immediately decide to work with us and see us as a long-term partner.

To experience our latest website, please head here. We would love to know what you think of it. Also, please use the “Request for Demo” option if you want to see what MobiCommerce can do for your online business.

Best Magento 2 Extensions to increase eCommerce sales


Magento 2 can be considered as one of the most reliable and widely used eCommerce platforms currently available in the market as it has helped a lot of businesses in increasing sales and becoming successful.

Talking about increasing sales, a BONUS TIP here would be, to also learn Magento mobile app development to boost the growth of your business and make it stand out in the market. But for today, I am only going to be talking about the best Magento 2 extensions to increase eCommerce sales.

Even though there are a lot of other platforms available online but Magento development services should be your best choice as it has a more quality and comprehensive feel about it.
Therefore, here I have listed some of the best Magento 2 extensions which will help you boost your business!

Why You Need The Best Magento Extensions

With the extreme competition in the market, it becomes essential for a store that other than giving good sales, it also provides the best return on your investment.

There are multiple things that Magento merchants can do to increase their sales like building an e-commerce app for android and IOS or using the best Magento Extensions for their website.

These Extensions help you to improve the efficiency of your Magento 2 store, and give your customers the seamless experience they want and increase your sales.

Best Magento 2 Extensions for Business in 2021

  • B2BeCONNECT for Magento

This is a B2B extension for Magento that provides B2B functionality within a Magento store.

When it comes to changing any eCommerce store, B2B is the next big thing. This Magento plugin turns any basic Magento store into a store that is full of features. Through its amazing service offerings, a B2B Magento business serves a wide range of consumers.

  • Magento 2 Shop By Brand

Customers can use this extension to explore the dedicated brand pages of their preferred brands before making a purchase.

This extension assists merchants in creating numerous brands with logos and names, as well as promotes some of the most popular brands.

  • TaxJar Sales Tax Automation for Magento 2

TaxJar Sales Tax Automation is the finest Magento 2 extension out there since it deals with account calculations and financial-based business activities.

It aids in the automation of a variety of corporate activities such as sales tax collecting, reporting, and filing, and many others.

It can also help you connect with channels like

  • Layered Navigation

This extension is one of the most downloaded Magneto 2 extensions. This is mainly for businesses that have a lot of different kinds of products.

With this extension, buyers can click on a category, and it will display the products that match the criteria they applied.

While clients are visiting your store, this helps to reduce clutter and confusion increasing the chances of the buyer staying for a longer period and buying your products.

  • InstantSearch+

It analyses a visitor’s activities by showing them the most closely matched products first, which helps in the conversion of as many visitors as possible. Along with this function, it also includes other features like AutoComplete, Individual Results, and more.

  • Authentication

This extension prevents your website from spyware and maintains a list of trusted IPs.

By enabling additional authentication protocols for visitors, this plugin helps speed up the purchase and checkout process. This prevents hackers from interfering with payment procedures.

  • Auto Select Shipping Payment

The checkout screens are never-ending, therefore to avoid scrolling and go straight to the money confirmation page, you should use this extension.

It allows customers to skip to the final stage of the process after selecting their preferred shipping option, making it quicker for them to buy and exit.

  • Multi-Channel Marketplace Selling Integration

It enables online businesses to use a single platform to list and sell products on numerous prominent marketplaces.

This is also a useful tool for cross-border selling, as it allows you to sell Magento products on Amazon, eBay, and Walmart.

  • Magezon Page Builder

Magezon Page Builder is a set of tools that allows you to build and maintain your Magento website. You can easily configure product descriptions, site structure CMS Page in seconds using this extension.

  • Magento One-step Checkout

Abandoned client carts are the last thing a Magento business wants to deal with. This plugin improves the checkout process, lowering cart abandonment by 66 percent, cutting checkout time by over 80%, and leading to an increased conversion rate (more than 30%). The One-Step Checkout addon allows you to check out in only one step.

  • Bingo ElasticSearch

If you use this plugin, the search results appear instantly.

Furthermore, this plugin has a thorough search box that is capable of understanding both singular and plural words. It also has catalogs, products, characteristics, and admin features.

  • Nosto Personalization

Nosto is another great Magento eCommerce development extension for allowing the display of personalized product recommendations for buyers online. Nosto provides AI-powered shop personalization. It analyses data points in real-time across a whole store and allows users to create, deploy, and optimize marketing campaigns.

  • Magento 2 Marketplace Extension

This extension allows you to sell products just like popular markets like Amazon, eBay, etc.

The admin, in particular, has complete control over the store, including advanced reports such as bestsellers, most seen products, a line chart for sales statistics by day, month, and year, most recent orders, and a list of the top countries that consume the products.

You can also design an attractive theme to display your products.

  • Magento 2 Contact Form Extension

This allows online store owners to quickly and easily add an easy contact or feedback form for customers to fill. The information is communicated with the business owner in a few minutes after the form is submitted using Flexible Magento 2 Contact form Extension.


So, these were the 14 extensions that you can use for improving your online eCommerce store, for more sales, and for increasing your profits. Do check them out and make your eCommerce store stand out!

Redefine manufacturing

Top 5 Trends That Will Redefine Manufacturing in 2021

Covid-19 is without a doubt a game-changer. It has revolutionized everything from inside us to the outside world such that it is becoming necessary to walk with trends if one needs to keep up with the changing market and the Millennials.

Apart from the world populace getting affected by the COVID-19 pandemic; there has been a sea-change in other sectors too and one of the major domains among them is manufacturing. Although each of us felt the push towards online due to the pandemic, the manufacturing industry that was already on its way to converging the physical and digital before the widespread disruptions of 2020, experienced some major systemic changes.

The struggles of maintaining cost-effectiveness while adopting or planning to adopt Industry 4.0 digitization initiatives will end in 2021 and the manufacturing industry will evolve despite the impact of coronavirus. So, let’s take a look at the top five trends that will reshape the manufacturing industry by providing operational visibility, enabling cost reduction, expediting production times, and delivering exceptional customer support.

1. Adoption of Latest Technologies 

Before the pandemic, even though e-commerce was riding on a high note, a majority of selling and buying that happened between the customer and the end client was in-person. Then came the deadly pandemic and jolted the entire way of conducting a business to shopping by customers. The preferred mode of business and shopping became online since that and manufacturers are especially taking a lot of interest in it.

Thanks to the pandemic, the transition to online from offline started taking place more quickly than before and; the manufacturing industry is now on the road to embrace the latest technologies and tricks to stay put in the unprecedented times today and for the uncertain future ahead.

Although there has been economic uncertainty looming large at present, most of the companies, or nearly all, are making the transition or have initiated steps in this direction. AI and machine learning incorporation to automate the process and get intelligible insights into the market trends are picking up pace. While other new technologies like PIM system Eliminate, CPQ, voice commerce, and headless e-commerce have already made headway into the online e-commerce landscape. It is just a matter of time, in the immediate future, before these new technologies would be a day-to-day affair.

Also Read: Why Manufacturers must think of eCommerce Investment and How One Can Scale its Sales Up

2. Supply Chain Technology

The supply chain sector felt the burn during the pandemic the most due to the terrible rise in online shopping. Fearing lockdown and restrictions, the panic buying by people put tremendous pressure on the supply chain management of online businesses. So, in 2021, we can see more of a flexible supply chain system as manufacturing companies have started implementing the latest technologies and strategies in every step of the manufacturing process i.e., procurement, inventory, assembly, logistics, transportation, and sales to scale through the ebb and flow of the current situation.

With effective supply chain management and the latest technologies like AI, machine learning, robotics and automation, Blockchain, IoT, etc. manufacturers can save on costs, deliver products to customers on time, track and improve anything during the process, can reduce operational downtime by finding backup suppliers for the most vital materials, services, or components, stay connected with both suppliers and customers with communication and collaboration tools etc.

3. Real-time Data Integration

Real-time data collection and monitoring can enhance smart manufacturing. It helps the manufacturing process in many ways like you can say goodbye to order errors as the integration of data across platforms bypasses the possibility of a human error in entering data, an increase in equipment efficiency can be achieved, logistics management becomes easy, pursuing greater speed, scale and simplicity across every area of the operations becomes possible etc.

4. Predictive Maintenance

One of the key trends in the manufacturing industry, predictive maintenance helps save a ton of cost and time. A breakdown can happen anytime in equipment, and the time and money one invests behind its repair causes enormous downtime and loss of productivity. Therefore, predicting breakdown, faults or errors in equipment and taking necessary maintenance measures is what predictive maintenance is and; the benefits that follow are – reduced costs, fewer failures, minimized scheduled downtime, optimized parts delivery etc.

With the latest intelligent solutions like IoT, AI, and machine learning, predictive maintenance can help manufacturers dodge downtime by detecting issues even before they arise. It helps them ensure that they are in a healthy working condition to avoid heavy or unplanned expenses in the future. Moreover, monitoring tests can be conducted while equipment is in operation, which means there will be no loss of production due to equipment shutdown.

5. Shifting Focus from B2B to B2C

A manufacturing business does not necessarily have to be B2B; in fact, it is slowly shifting from B2B to B2C and even D2C (Direct to Customer).

Selling to customers is bringing in more appealing benefits for the manufacturing industry than the other way around which is why this trend is going to accelerate further in 2021. Shifting to B2C or D2C for a manufacturing industry means:

Increased Profits: Rather than wholesale prices for their products, companies can get the full manufacturer’s suggested retail price (MSRP).

Faster Time to Market: The lengthy traditional retail sales cycle that requires a company to lock in product development far ahead of order and delivery can be skipped and manufacturers can rapidly prototype, test, and push products to market while achieving a distinct competitive advantage.

Brand Control: The risk of a manufacturer’s brand being diluted or misrepresented by third parties gets eliminated.

Price Control: The MSRP can be reinforced.

Better Customer Data: Manufacturers can collect customer data resulting in better products, stronger relationships, and increased sales.

Final Thoughts

There is uncertainty in the world going back to normal as the pandemic is showing no signs of slowing down. Hence, preparing for the worst and the future is what one must do right now. As per study and statistics, the above-mentioned trends are going to rise and will bring revolution in the manufacturing industry and to survive, as a manufacturer, approaching a prominent ecommerce mobile app development company is the step to be taken at the moment to avoid repenting later.