Category: blog

PWA Benefits

PWA benefits: Ways to Leverage it for B2B eCommerce services

In order to improve user experience, businesses are increasingly turning to progressive web apps, which combine the best features of regular apps and websites. 

Ecommerce businesses which have created mobile-first PWAs have seen significantly faster page loading times, better conversion rates and improved engagement. On average, a website using PWA can increase speed performance by 63% compared to its previous mobile app, and pages load 2-4 times faster with PWA.

So let’s explore what PWAs are all about for B2B ecommerce services.

What is PWA?

Progressive Web Application is a web app that utilises web browser features and APIs to make a cross-platform web application look like a Native one and deliver the same user experience. In simple terms, it is a type of Native application that opens with the help of a browser and is possible to download on the mobile home screen. It can offer additional features based on what the device supports, providing push notifications, offline capability, and almost native app speed and look.

Progressive Web App development is done with modern techniques like HTML, CSS, and JavaScript. This assists in making the mobile user experience much more refined than a usual mobile-optimised website. 

This is why PWA apps development is becoming crucial for E-commerce B2B businesses to generate sales. However, other businesses can also benefit from these technologies to create an app-like experience for their customers and enhance their potential sales and revenues.

Benefits of PWAs for E-commerce B2B

Customer engagement

Re-engage customers by using location monitoring and PWA push notifications. With tailored notifications on abandoned carts, flash promotions, or seasonal discounts, these tools assist eCommerce firms in targeting the appropriate customers at the right moment to boost conversions.


PWAs offer security for both user data and digital assets of your store because they are rendered using HTTPS protocol.

Continuous innovation

Updates, customisations, new features, or fixes can be pushed into the application easily as the app runs only on a single code.


According to Google, 53% of visitors will leave a website if it takes more than three seconds to load. PWAs load rapidly and can meet customers’ expectations for rapid access.


Different businesses use different screen sizes for their eCommerce store, and the developers are responsible for ensuring various users enjoy the store experience regardless of the device they use. PWA are a perfect option for such responsive designs.

PWA technology

Well-designed PWAs can enhance overall performance in search results. Security, a responsive layout, and quick page load all improve user experiences and enhance your website’s technical search engine optimisation (SEO).

New functionality and features can be implemented straight away, and because users always have the latest version, customer support queries can be reduced. 

Compared to many mobile apps, PWAs offer superior security because they are created utilising the most recent web protocols. 

PWAs can remove the need for development teams to create and develop separate iOS or Android versions of their native applications, which can be expensive.

Are PWAs the future?

Gartner estimates that PWAs will act as the bridge between mobile app capabilities and web experiences. Some companies have already decided that PWAs are a better alternative than keeping a website and one or even more mobile applications.

With more than half of web traffic coming from mobile phones, providing the best user experience is becoming an important need. PWAs can be the next logical step for B2B organisations that don’t already have a mobile app to complement their e-commerce website.

Final thoughts

Progressive Web Applications are well known for providing value to E-commerce B2b businesses. With low data use, reduced bounce rates, engaging user experiences, and fast page loading, search engine performance for your website will enhance.
B2B ecommerce website development offers significant benefits over native websites and traditional mobile apps by integrating the best features. They are not only assisting businesses to gain more website traffic from organic search but are also turning more website visitors into eCommerce transactions and leads.

How to Build a No-Code Online Grocery App in 2023

How to Build a No-Code Online Grocery App in 2023?

If you have a grocery store and you are looking to take your business to the next level, then this is the right time to invest in grocery mobile apps. 

A report by Oberlo suggests that online grocery sales in the US are expected to reach $160.91 by 2023. Not only this, the revenue continues to surge to $235.86 billion by 2026. 

Today, as you know, the life of everyone is very busy. Even, people get a bare amount of time to buy essential things. One of the things is grocery shopping, which is indeed necessary, but it consumes a lot of your time. 

That’s where online grocery apps save lives or make the lives of people earlier. The grocery apps offer the comfort of shopping for groceries on their own with a few taps on mobile phones or tablets. 

So, being a grocery business owner, if you are looking to build an online grocery app for your business. This guide will help you. 

As a leading grocery mobile app development, we created this guide with the help of our grocery app expertise and business analysts to provide the right steps for development. 

Here is the detailed article to get started. 

Steps to Build an Online Grocery App With No-Code Tool 

1. Identify the Target Audience and Business Goals for Your App 

Before you start creating your grocery app, you must know about your audience. You should be aware of whom you are creating the app and what your end goals are. This will help you to shape your app with the needs and preferences of your target audience. Also, it will help you to create a grocery app that users want to use. 

For example, you need to decide whether you are developing an app for business families or restaurants, or people having small businesses. At this stage, you need to understand your target audience and decide business goals to make decisions about your grocery business. In addition, it also helps you to decide on the features and functionalities of your B2B eCommerce software solutions. Further, you need to research the market and competitors. 

2. Perform Market Research to Know the Trends and Your Competitors 

So you are ready with the basic work of identifying your target audience and business goals, now you need to research the grocery apps market. Why? Performing research helps you to know the existing online grocery apps available in the market. Checking out these top grocery apps helps you to know which features you should include in your app and which not. Additionally, you are able to figure out what has been missed by your competitors. It even allows you to know what users are in new or updated versions of grocery apps. 

Moreover, you get an idea of which business models to include in your app to generate profitable amounts. In short, researching helps you to identify opportunities and what mistakes to avoid in your apps. For example, while researching, you notice grocery apps’ user experience is not suitable for a senior group of people or small businesses that regularly buy bulk groceries for their business. 

3. Deciding Features of Your Grocery App

As you get a proper understanding of the grocery app market, you should now move further to decide the features you want to integrate into your grocery app. In addition, while deciding on the features, you need to know the interface of your mobile app. At this stage, preparing the interface and features is helpful to know how users will use your application. 

To help you decide about the features, we have curated a list. Here is the list of features you should consider for your online grocery shopping app development.

Features of User App: 

  • Search groceries 
  • Checking grocery stores 
  • Add to cart
  • Wishlist of groceries
  • Payment gateway
  • Order history
  • Order bills 
  • Real-time order tracking
  • Ratings and reviews

Features of Delivery App: 

  • Order management
  • GPS tracking
  • Status update
  • Delivery history
  • Digital wallet
  • Order delivery status

Features of Grocery Store Side App:

  • Inventory management
  • Order notification
  • Accept or reject orders
  • Manage payments
  • Customer support
  • View feedback

Features of Admin Panel:

  • Admin dashboard
  • Content management
  • Order management
  • Push notifications
  • Loyalty programs
  • Analytics

4. Create Wireframes and a Prototype

Once you are ready with all the documents and features that you want to integrate, now you need to design the wireframe for your app. Creating wireframes of your application helps you to know how your app will look. Wireframes help you to create a proper design for your application before you actually create a design. 

Additionally, wireframes help you to design a proper online B2B software solution. After creating a wireframe, you can easily convert that into a prototype. A prototype helps you to know how your app will behave actually. In simple terms, a prototype is a detailed version of your application so you can know how your grocery app will work. 

To design wireframes and prototypes, you need to design tools like Adobe XD, Figma, and Sketch. These are no no-code tools to create a design, you need to use the above tools to create your application. 

5. Development of Your Grocery Mobile App

As you are now ready with the grocery mobile app, it is time to start building the mobile app. There are several no-code platforms like AppSheet, Bubble, or use our no-code app tool. Using these no-code tools helps you to create a grocery mobile app. You can create mobile applications with ready-made templates without the need for coding. So, you can easily create grocery apps that look professional and also meet your requirements. 

6. Testing for Your B2B Software Solution 

Once you create your mobile application, now you need to perform testing of your mobile app. You need to create a proper testing plan to ensure your mobile app works fine. As you ensure that your grocery mobile app is bug-free, you can launch your mobile app in the market. 

7. Launch Your Grocery Mobile Application 

In this stage, you can launch your mobile application in the market. As you make the necessary changes after performing testing, you can launch your grocery apps on the play Store, such as Apple App Store and Google Play Store. 


Grocery mobile app development can be a complex and time-consuming process, but it can also be extremely rewarding. By following this outline and using no-code tools and platforms, you can create a professional-quality online grocery app without writing any code. 

Whether you’re looking to create a B2B eCommerce solution for small businesses or a consumer-facing grocery shopping app, these steps will help you get started on the right foot. As a B2B eCommerce software provider, we can help you streamline the shopping experience for businesses and make it easier for your end-users to get shopping done. 

B2C Marketplace Software

4 Ways to Build B2C Marketplace Software Solutions from Scratch

As per the reports of GrandViewSearch, the global market size of B2C eCommerce software will increase to USD 7.6 trillion by 2028. The statistics suggest that B2C eCommerce platforms will grow with a CAGR of 9.7%. All of us know that online marketplaces whether you take B2B or B2C are growing at an incredible growth rate. 

So, entrepreneurs are profounding to create futuristic eCommerce software solutions that fulfill market demands and solve the existing problems of eCommerce with their software.

As a top eCommerce development agency, we have experience in creating more than 2500 custom mobile and web solutions in different business verticals. Based on our experience, we have a wrote an in-depth article on building B2C marketplace software solutions. So let’s begin.

First, let’s understand what B2C marketplace software is. 

What is a B2C Marketplace Software Solution?

The B2C refers to a business model of software that allows store owners to sell products or services directly to customers. For example, some examples of B2C marketplaces are Amazon, eBay, and Walmart.

Before you learn about the ways, let’s understand the things you should take care of before creating your software solution. Here is the list of the points. 

  • Validate your business idea for your software
  • Gather data on your target audience and conduct market research
  • Find the nice for your marketplace software
  •  Decide the revenue model for your business
  • If you are unsure about your idea, first create an MVP version
  • Decide the features you need to integrate into your software solution
  • Decide whether you want to buy a ready-made solution or develop from scratch
  • Make your software solution mobile friendly
  • Decide the marketing channels for your software 
  • Check your competitors to learn their weak points

So, as you understand the points to take care of, now you must be interested to know the ways to create it. So here are the __ ways to create custom B2C marketplace software.

4 Ways to Create B2C Marketplace Platforms

To create marketplace software that becomes successful in the long run, you must be clear with your idea, vision, and scoop. These three points help you to communicate with your software development partner. Let’s check out the first way.

1. Create Your B2C Marketplace Platform By Your Own

You can create your software with a B2C eCommerce platform builder. It allows you to create your eCommerce solution according to your requirements from scratch. With the use of advanced technologies, you can create reliable and high performance providing software solutions with customization as per needs

Based on your experience, you create your marketplace solution with the user experience that attracts users for a better engagement ratio. You provide the best speed performance of your application with technologies like HTML, CSS, JavaScript, React Native and Flutter, and Magento. So building your B2C marketplace software using an app builder offers you several benefits. Here is a list of benefits.

  • You create your solution exactly as per your requirements
  • Save your costs of development
  • Faster the time to the market 
  • Get ready-made architecture
  • Increase your development speed

2. Hiring an eCommerce Development Agency

The next option to create your marketplace software is hiring an eCommerce development company. With the help of expert eCommerce app developers, you create your marketplace that is the most suitable, reliable, secure, fast, and professional solution.

With the help of experts, you can create your solution as per the latest software development trends and with advanced technologies. So you have a futuristic and scalable solution for your business. This way, you develop software that is as per your business and creates an impact in the market. Apart from that, you get support from the development team whenever users face errors in your eCommerce platform. Here are some of the benefits you get when you develop software by hiring a professional company. 

  • Complete Customization 
  • You can focus on your core activities of the business 
  • Full-time support
  • High-performance the software
  • Utilization of professionals’ expertise
  • Don’t need to pay fees of monthly or yearly subscription prices

3 Developing Your Software with the Help of Outsourcing Developers

With this option, you hire freelancer developers to create your B2C eCommerce platform. By hiring from Upwork, Freelancer, or Fiverr, you create your software. 

Freelancer developers create your software according to your requirements and relatively charge less than professional agencies. You hire dedicated freelancers who completely on your create your software. As this model is efficient, but it has some disadvantages as well. There is the possible risk of information or idea being compromised. Although, businesses do plan to outsource to freelancers as they are cheap in charge and offer quality work as well. Here are some of the benefits of hiring freelancers.

  • Save your development cost
  • Create customized software solutions as per your needs
  • You get timely deliverables of your software
  • Hiring a global level of developers to build your software
  • You don’t need to hold the developers for a long time

So these are ways to create your B2C marketplace software for your business. You can choose the most suitable approach for developers of your software. 

4. Hiring in-house eCommerce Developers to Create Your Software

The fourth way is to hire in-house eCommerce software developers to create your B2C eCommerce platform. For that, you need to build an in-house developers team by conducting hiring. This is a long process as you need to hire software developers first and then explain your explain requirements. The benefits you get from choosing this option are as follows:

  • Develop your software exactly as per your requirements
  • Getting full customization as per your needs
  • Complete control of your software development team
  • Highly secure development of your software
  • No chances of getting harm on your development integrity


Developing B2C eCommerce software is beneficial in the long run. As the market for marketplace software will increase, the need for exception service providing marketplace will also increase. So, this becomes the right time to convert your idea of a B2C marketplace idea into reality. 

We hope this article has resolved all your questions regarding B2C marketplace development. Still, if you have any questions or queries, contact us. As a leading eCommerce development agency, we have experts who can develop your dream solution as per your requirements and help you to streamline business processes.

eCommerce Trends 2023

Magento eCommerce Web Design Trends to Must Follow in 2023

To create an eCommerce website in Magento, you must focus on its design. 

The design leaves an impact on humans and it increases engagement on your website. Most importantly, it connects your users with your website. 

A user-friendly and engaging design helps your users to scroll and browse your website without getting bored. 

As a leading eCommerce web design agency, we have written this article to help you learn the most salient eCommerce web design trends. 

Let’s discuss design trends without any further delay. 

Top 7 Magento Web Design Trends You Must Apply

1. Keep Your Website Mobile-friendly 

97% of Americans own a mobile phone and mostly they perform their daily tasks of shopping and researching on their mobile phones, according to PewResearch. So, if you plan to have an eCommerce website, it should be mobile-friendly. And, it helps you maximize your reach. As a leading web design company, we are sure you don’t want to miss out on this potential audience. Do you? 

Having a mobile-friendly website improves the speed of your pages getting loaded on mobile phones. It also decreases your bounce rate as well. In addition, making your website mobile-friendly helps users to shop from your website anytime and anywhere in the world. 

Remember, users are always lazy and impatience, therefore, it is a must to have a website that operates well on mobile devices and also functions well. So, at the end of the day, your efforts don’t get wasted. 

2. Making Your Website Interactive 

Make your website simple and convenient to use for your users. This means placing the buttons in the right places where they are easy to find out. The use of proper design elements helps you to make your website looks perfect and easy to navigate while making purchases. 

In addition, you can make different sections of coupons, promotions, product recommendations, and discounts. So, it increases your overall conversion. But, make sure it’s easy to find for your users. 

Offering your users a personalized experience takes your eCommerce website to another level. For example, offering customizes in their eCommerce account on your website is something other eCommerce vendors would have done it before. From setting up an account to the checkout process. That’s why this trend stands second in the position.

3. Use of Grid Layout on Your eCommerce Website

The third Magento web design trend that comes in our list is the Gird layout. It is an advanced version to make your eCommerce website more flexible in terms of the whole layout. Grid layout allows you to have a controllable or how you can handle the size of the different screens more flexibly and easily. 

So, users access your eCommerce website easily from different devices without facing the problem of layout or structure. Whether your visitors are using your eCommerce website from mobile, tab, computer, or laptop, they are able to see the perfect layout of your website without facing difficulty. 

That’s where you provide an exceptional experience to your users and it helps you increase your conversion rate and your sells get double. The grid layout covers different blocks of your website, including the product detail page, header, footer, other blocks, and widgets. 

4. Hovering Effects, Illustrations, and Animations

Providing illustrations of your product and brand helps you present your products in an interactive and playful way. Adding animation to your eCommerce website helps to convey information more efficiently and in an interactive way. And, it is the most used Magento web design to make websites more interactive and irresistible to surf users. 

With Magento, it allows you to add motions to your eCommerce website in a pleasant, effective, and delightful way. Remember, adding a lot of animation can also badly impact your website. However, having a sensible enough animation on your eCommerce website really helps. 

5. Creating a Material Design

Many popular websites have started implementing a material design. And, the material design has helped them gain potential. A material design is content-focused, vibrant, and created with a minimalistic appearance. This design is created with motion and depth. Designers are able to create clean and beautiful interfaces for your websites. So, you get a more realistic approach to your website. 

For example, checking out Behance’s website for material design helps you to get a visual idea of what material design looks like. To give your a basic idea, even Behance has used a material design with boxes that are far deep than the grid, shaded background, and added more depth to grab better attention. 

6. Integration of Video in Your eCommerce Website

Adding powerful and interactive videos of products helps you to offer the best visual deal of information to your customers. That’s why adding videos is important in an eCommerce website.

With videos, you can explain and introduce videos that explain how to use a product. Creating an interactive eCommerce website helps you to get ahead of your competitors and build your brand faster and easier in the market. 

7. Hamburger Menu 

Adding a hamburger menu is three lines, which further upon a click displays underlying clicks for the hidden sub-menus. 

The use of the hamburger menu helps you to make your Magento eCommerce website more comfortable to use and easy to navigate on your whole website. 

Most importantly, this menu helps especially on smartphones or small screens. So, users are able to know the complete menu without any weird design or structure of a menu.

Having this type of menu on your Magento eCommerce website takes up the lower space of your screen. And, the benefit of having a structured menu for your website as it makes not complicated for your end users.


In this article, you have learned about the top Magento eCommerce web design trends. We hope following these trends surely brings results to your eCommerce website. However, if you have any doubts or issues, get in touch with us.
As a top Magento development services provider company, we have experience creating websites for our clients from countries like the USA, UK, Germany, and more. So, if you have an idea of creating an eCommerce website, we are can help you from scratch to end. Connect with us by scheduling a call. One of our experienced executives will surely help you to bring your idea to life.

PWA for B2B

Top 9 Mistakes to Avoid When Creating a PWA for B2B

Do you want to create a progressive web app for your B2B eCommerce business? 

You might wonder what things you should take care of before developing progressive B2B eCommerce solutions.

Or the mistakes to avoid when you want to develop your B2B eCommerce solutions.

As the competition in the market is increasing, companies are developing advanced web solutions to become successful.

Therefore, read this blog post to learn about the mistakes that you must avoid when creating PWA for your B2B eCommerce business.

9 Unnoticed Mistakes You Should Avoid During eCommerce PWA Development

These are the basic and unnoticed mistakes that every entrepreneur should take care of when creating their own PWA eCommerce solution. Let’s start with the first mistake.

1. Developing Complex User Interface for Your Users

It is said that simplicity is about subtracting the obvious and adding the meaning by John Maeda. So, when creating your eCommerce solution, you must ensure that the user interfaces are simple, not complex. What if you create a complex user interface? 

Developing a complex interface confuses your users and reduces the frequency of getting engaged in your application. This leads to a loss of users that continuously use your solution. Plus, a complex user interface increases the efforts of your users to find a particular product or service for checkout. 

Whereas, here are a few benefits of a simple user interface.

  • Users get attracted to clean and simple design
  • Increase user engagement on your PWA eCommerce solution
  • Increase the speed of making purchases

2. Not Having Clear Navigation in B2B eCommerce Platform Software

You might know that a progressive web app acts as a mobile app and offers a native user experience like mobile apps. Therefore, you should have clear navigation of your application. Creating a user journey helps you to avoid the most possible bugs that users might face in the future. 

So, to avoid any confusion on your eCommerce solution, you should offer a navigation bar. This way, you guide your users to easily navigate your B2B eCommerce platform software solution without facing any hassle.

3. Over Load of Push Notifications

Sometimes benefits of PWA technology can become disadvantages for B2B eCommerce solutions. The reason? Sending too many push notifications to your eCommerce solution users creates disruption. 

However, you need to identify the timeline and frequency for sending notifications to your users. This way, you keep aware your users of your new services and products.

4. No Consistency in the UI of Your eCommerce Solution

Design is an extremely important part of whether you want to develop a mobile app or an eCommerce solution. Because user experience is always on top of the user interface. Design connects your users with your software. In addition, the design itself determines the story of the UI/UX designer’s efforts. 

Therefore, experienced UI/UX experts prefer to keep consistency in the design. So, users are able to connect themselves with the design of the application. This is the reason that you should ensure the consistency of graphic elements for your eCommerce PWA development.

 You would notice that tech brands such as Apple or Google maintain the design elements in their mobile phones and even on their websites and software.

5. Creating Complication Checkout Process

As per the study, 20% of online shoppers abandon their shopping carts because of the complex checkout process. The reason is people don’t want to invest much time during the checkout page. As you get more customers, there are higher chances of cart abandonment.

Thus, you should create a simple checkout process in your eCommerce solution. This way, you have the least chance of the checkout process. However, we also suggest you keep the simplest checkout process. To keep your eCommerce checkout process simple, you can even use the Magento 2 One-step Checkout Extension.

6. Use of Complication Fonts in Your eCommerce Solution

When having simple and readable fonts on the eCommerce solution, there are fewer chances of loading issues. As you include exclusive fonts, there are chances that it take more time to load on your users’ website. On top of that, even it can also happen that some of the old web browsers don’t load the new and exclusive fonts. 

Even, if the browsers support these new and heavy-weight fonts then it can be seen that it increases the load speed of your PWA eCommerce app. And, it is believed that there are very few chances of a website getting ranked as Google doesn’t like websites that take too much time to get loads for the LCP.

7. Not Making Your eCommerce App Available Offline

You must create your eCommerce app that is capable to work even without internet connectivity. PWA technology allows you to create an offline application so users are able to work are even when offline on the internet.

How does it help? Creating a PWA app that helps your users to use your application offers a great user experience. Because if you don’t have offline functionality then users might leave your app and it could lead to leaving potential customers.

8. Making it Less Compatibility with All Types of Web Browsers

Before developing your eCommerce PWA app, you must check all the browser compatibility. This is because your app should work on all types of web browsers and should function well so users don’t get abandoned by your website.

Avoiding browser compatibility can lead to the failure of your progressive web app for your eCommerce business. Therefore, you must ensure that your eCommerce app is compatible with web browsers and functions well on the platform without facing any major difficulty. Because you must ensure a good user experience so you gain more users to your website.

9. Avoiding Integrating SEO functions in Your eCommerce App

When you develop an eCommerce PWA app, you should know that one of the core functions of every PWA is SEO compatibility. But, if you don’t make it an SEO-centric app, then you are missing the opportunity to rank on Google.

Therefore, you should integrate SEO functionalities or make your eCommerce app SEO compatible. So, you can rank your eCommerce app on the top search engines like Google, Bing, and Duck Duck Go.


If you are planning to create PWA for your B2B business, then avoid these mentioned mistakes. By avoiding them, you would be able to create your PWA application better compared to the normal PWA app. So, you get higher chances of the PWA solution getting successful. If you have any queries or questions, connect with us. We are a premier PWA eCommerce solution development company. We have developed over 2500+ apps for different clients around the world. 

Grocery Ecommerce

Grocery Ecommerce: 5 Things to Keep in Mind for Success

Online shopping has been gaining traction rapidly among all ages and geographic regions, and there is no reason to think this popularity will fall away in the upcoming years. This means there is no better time than now to invest in enhancing your capability to do online business.

Online grocery sales increased to 26.5% last year, demonstrating that the convenience of online shopping is not being overlooked in the food sector. As a local grocer, your potential to succeed in the digital space is still very much there if you make moves swiftly and smartly.

In this blog, we have listed five tips that may assist you in blooming in the grocery ecommerce business.

Simplify the checkout process

According to the survey, 27% of cart abandonment is due to a complex or extended checkout process. There are so many steps involved in placing a purchase which is one of the biggest causes of shopping cart abandonment. Streamlining the checkout process is ideal for boosting your eCommerce sales. 

This implies for some reason consumers do not complete the shopping. It refers to possible buyers who add products to the cart and leave before the checkout process finshes. So, all the additional step in your checkout process makes it harder to complete, and adding to that procedure will drive away a fraction of your potential customers.

Integrate with different vendors

Every business requires scalability at some point in time. To develop your online grocery business, you can either grow your inventory or tie up with retailers selling products you wish to add to your shop. Ensure your e-commerce platform supports multiple vendor integrations.

You can include the multi-seller functionality and add sellers, or you may also integrate with other shops to advertise desired products you want.

Make marketing a priority

Marketing is the process of persuading clients to switch to your online platform. Your marketing strategy should consider many possible tactics, such as offering coupons and other discounts on regularly bought items, free shipping on non-perishable items, free local delivery on orders above a specific amount, or launching meal packages online.

Choose an online marketing agency for your grocery store, or you can try offline marketing methods like distributing leaflets, banners, and brochures with coupon pamphlets at local places.

Own the entire customer experience

Think about the consumer experience from start to finish and solve the problems that hinders the entire shopping experience, not just the act of shopping itself. Here are a few possibilities, many of which you may already be doing:

  • Provide personalised deals
  • Guide something new about the products, shop or technology that you use
  • Offer an amazing in-store experience
  • Reduce coupon complications by delivering digital coupons
  • Provide product pairing recommendations

The final step is to integrate everything into a single, seamless experience. The convenience is lost if it takes numerous different tools to get it done.

Mobile friendly platform

Online grocery is the latest trend for buying groceries, and mobile makes this process easier. Grocery app development is the new trend in the retail industry. This technology has streamlined processes and made online shopping simple and fun. 

You don’t even have to access your PC or laptop to shop online nowadays, and mobile does the necessary work. Furthermore, you can operate it from anywhere, without much inconvenience. Ensure that your grocery ecommerce solution is mobile-friendly. Check it on multiple devices to be sure it has a remarkable look and feel.

Final thoughts

Your brand will remain at the top of local grocers’ minds if you take the time to understand better how your customer’s shop, what they frequently buy online and when, and how to make their experiences with your brand as simple as possible.
With MobiCommerce, you can grow your company and look ahead without worrying about failing. With balanced capabilities and pocket-friendly expenses, we have revolutionised how buyers manage their grocery stores. Participate with us in ecommerce development to create the best store.

B2B vs B2c eCommerce

7 Tips to Design an Excellent UX of a B2B eCommerce Platform

Imagine if you have various products in your store, and still, you are not able to generate enough sales from your store. 

What could be the reason? 

According to Adobe research, 38% of online shoppers don’t purchase from the website when they feel the design is unattractive to the store. 

So, you need to focus on the user experience of your eCommerce platform. A good user experience helps your users engage and encourage them to make purchases. The more easy actions of purchasing any product, the increase the chances of sales.

That’s the reason why you should focus on the user experience of your website, and making your website easy to navigate, helps you to increase purchases. Let’s get started to know the tips that actually help you design an attractive UX for your eCommerce platform.

What is eCommerce User Experience?

eCommerce user experience means designing a familiar interface from the end user’s point of view and figuring out how you will provide your users a simple, enjoyable, and logical online shopping.

eCommerce user experience is about creating a user journey to know how a user will interact with your website. 

If you are unable to keep the smooth user experience of your eCommerce platform, then there are chances that your users might abandon the cart. 

As a result, you face massive abandon carts in your eCommerce application, where your users left your B2B eCommerce platform in-between making purchases.

As you know, user experience is essential to attract and retain the users to your platform, and let us know the reasons why user experience is a key element when building an eCommerce platform.

  • A B2B eCommerce platform is not similar to a B2C platform because B2B products include a detailed description of product specs, technical information, product compatibility data, and even comparison options with other relevant products. 
  • The buying process in B2B is different than in B2C because the B2B buying process includes some common administrative duties. So, all the administration should be easy to perform and less complicated.
  • A satisfactory B2B eCommerce platform makes the users’ navigation easy for the end-users. It reduces the time and efforts of buyers in searching for categories, top products, discounted products, and product filters. 
  • The less complexity in the B2B eCommerce platform results in more engagement.
  • Most B2B eCommerce software solutions have a massive catalog of thousands or millions of products, so providing on-site search is essential. This way, your users can search the product for and land on your website.

Considering all the above-listed points, it has now become clear why UX is essential for your business.

To design a user-centric UX for your B2B eCommerce platform, you must consider various design elements. 

Here are the tips that will help you develop a B2B eCommerce software catering based on elements of good UX.

7 Tips to Design a User-centric and Attractive User Experience for Your eCommerce Platform

1) Offer Smooth User Experience on Your B2B eCommerce Website

Make it easy for your users to navigation easy to your website. Your whole user journey from searching for products to making a purchase should be smooth without any user-facing errors. To offer the best user experience to your site, you need to offer the following things. 

  • Buyer-specific payment or shipping methods
  • Saving the order lists in the carts
  • Option of flexible pricing
  • Create purchase orders
  • Ability to review the orders

2) Place Call-To-Buttons in the Right Places

On any eCommerce website, CTAs are the most crucial design element and effective for results, so make sure to keep CTAs in the right place, and your CTAs should be easy to find by users. 

Keeping the eye-catching CTAs on your website draws your customer’s attention and tempts them to take action on your website.

3) Voice Search and Shopping in Your Mobile Platform

Over the last few years, the curiosity about voice search features increasing in eCommerce platforms. Siri and Alexa are the two most popular accurate voice assistants offering results when asking something. In addition, today people want to shop using voice assistants. 

Adding this feature to your mobile B2B eCommerce platform will enhance your platform results. But, make sure when you add this feature, it is easily accessible in your store for your end-users. So, when you hire an eCommerce developer, ask him/her to place it at a visible place in the store. 

4) Place Relatable and Effective Content on Your Website

When you design your B2B eCommerce store, you should need focus on your content part. In B2B eCommerce sites, content is also essential because your users should get the relevant and correct information on products.  

Deliver the correct information to your viewers, so it helps you to generate authenticity for your website. Offering personalized content on your website to your users. This way, you connect your users to your store in a more personal way.

5) Provide Extra Value to Your Users

As said above, the content of your website is essential, so it is also important to engage your customers on your platform with multiple content materials. 

For example, offer educational purpose content to your users to engage them easily. Here’s the list of information you can provide to your users. 

  • Video tutorials of your products
  • Provide manual and documentation of your products
  • Explain the products features and working process through blog posts or articles
  • Offer marketing material to your user’s new products and releases

6) Allow B2B Customers to Manage the Multiple Invoice Properly

In B2B eCommerce businesses, invoices are very essential. It becomes frustrating if your users can’t find the invoices at the correct timing, so providing an effective and proper way for your users to manage the invoice is very crucial for your platform. Following the below steps makes invoicing access easier for your customers. 

  • Send your users automatic emails of invoices
  • Offers a separate invoice section to your users to manage invoice
  • Offer simple navigation from order history to access the invoice
  • Allow the option of downloading a particular invoice to multiple invoices from the dashboard

7) Provide a Good UX Journey for Product Discovery

As the B2C websites are not similar to B2B eCommerce websites, the product discovery journey should be an effective one for your users. As millions of products are available on your B2B platform, ensure providing results with industry-wise, category-wise, and popularity sections.

  • Create industry-specific products pages
  • Create popularity-based product pages
  •  Create top category-based product pages
  • Show your new products on your home page
  • Offer comparison functionality for effective decision making


In this blog, you learned about UX and its importance in the B2B eCommerce platform. As a leading eCommerce development company, we help businesses to create customer-driven B2B eCommerce platforms. So far, we have helped over 2500+ businesses with our technology-driven solutions.

B2B eCommerce Platform KPIs

5 Critical B2B eCommerce Platform KPIs You Need to Consider

Do you have a B2B eCommerce marketplace platform? Are you looking for ways to know if your marketplace is moving in the right direction? 

There are specific metrics available that can help to measure your eCommerce store success. 


  • What does it mean by KPIs metrics in eCommerce? 
  • Which are the crucial metrics to measure the success of your eCommerce platform?
  • How do KPIs metrics help to improve the eCommerce store?

You will get answers to your all questions from this blog. To provide your consolidated information, we have talked to developers who have experience in creating B2B eCommerce solutions. With their help, we have listed down the most important metrics to make any eCommerce solution successful in the long run.

Let’s get started.

What Does It Mean by B2B eCommerce KPIs for Marketplace?

KPIs (Key Performance Indicators) are the important measurements to check the progress and success of your eCommerce business. Having access to the KPIs helps to know your platform’s weaknesses and strengths and where your eCommerce business is heading in the future. KPIs help you to track and monitor your business’s growth, sales, conversions, and conversion rate ratios. 

So, as you have a B2B eCommerce platform and its KPIs, know your specific platform goals. For example, you want to increase your monthly recurring revenue, increase customer retention rate, increase the number of orders, and lastly increase the overall conversion rate of your B2B software solution. Doing this will help to make your platform the best B2B eCommerce platform for your users in the market.

So as you know now, KPIs for B2B software solutions. Let’s understand the ways to identify KPIs.

How to Identify the KPIs for Your Business? 

To know the KPIs for your business, you have to ask several questions to yourself. Below are some questions to help you. 

  • What is the objective of your business?
  • What are the end goals you want to achieve with your eCommerce business?
  • What is the weakness of your eCommerce software solution?
  • What are the strengths of your eCommerce platform?

Answering the above questions will help you to know where you actually stand according to your goal and where you need to go in the future to achieve the goal. This way you will be able to take your team ahead as per your goal and motivate them to achieve the most. 

Moving further let’s look at some of the important KPIs of B2B eCommerce software solutions. 

5 Top B2B eCommerce Solutions KPIs to Measure in 2022

If you running an eCommerce marketplace platform, ensuring it gets successful is not that easy. Satisfying the dynamic needs of users, offering a proper user experience, and managing profits simultaneously is difficult. 

But, with the right actions by measuring KPIs, these problems can get sorted easily.

1. Customer Retention Rate on Your eCommerce Marketplace

This metric lets you know how many customers are repeatedly coming and purchasing products from your eCommerce business. In short, the CRR measures how long a customer stays loyal to your brand and how much time he/she continues to purchase from your business. Also, you can measure how many customers continuously left your brand within a certain time. This is known as the churn rate.

Here is a quick formula to help you find the churn rate percentage.

Churn rate = Total customers  – X no. of customers at end of month/ no. of customers at starting of month X 100 

CRR metric helps you know the overall performance of your eCommerce platform and lets you know how many average users are active on your eCommerce stores (daily/weekly/month). You can use the same formula to calculate the churn rate for weekly users. The churn rate helps you to know the average percentage of users who left your eCommerce store and how you can decrease your churn rate effectively.

2. Average Order Value of Your eCommerce Store

This metric helps you to know the average value a customer spends on your eCommerce platform to purchase a product or service. In short, an average order value that a customer spends. With this KPI, you are able to know if an individual is continuously spending a certain amount on your platform. In addition, you are able to know what is the average order value customers spend on your platform.

So, measuring this KPI helps you to know where you need to improve and how you can upsell your customers to make more purchases on your platform. Also, you can know if you are able to make upsell or cross-sells to potential customers of your eCommerce platform. This is possible when you bifurcate the customers on their spending and categorize them from higher spending to lower spending. So, the customers who spend higher on your platform are the potential ones.

3. Lost Carts or Abandonment Rate

This metric allows you to know the percentage of customers who add the item to the cart and left the store without making a purchase. So, you get an idea about items added to the card, the value of the cart, and how long they were on the platform. By this metric, you are able to predict that customers were interested to make the purchase but left the store somehow without making any purchase. 

However, you can make strategies to reduce your abandonment car rate and increase the sales lifecycle to make your store more profitable in the long run.

4. Reorder Rate 

With reorder rate KPI, you are able to know which products are being purchased by consumers the most. So, you can manage your store products according to and keep the extra stock of products that are high in demand during a certain period or season. 

With this metric, you can reduce the bounce rate of your eCommerce store and increase your consumers’ trust in the platform to make new purchases. Having the right amount of products in the store helps you increase the store purchase and profitable in the long run.

5. Return on Investment

The most important KPI of your eCommerce software solution. With this metric, you are able to know whether your eCommerce platform is profitable or not. If yes, then how much percent of profit do you get on a certain amount of investment. 

On the contrary, if no, then how much percent of loss you are facing from your eCommerce platform. This way, you are able to measure the money efficiency on your platform and how you can improve your eCommerce platform to make more profits. There are several ways through which you can measure your ROI.

ROI = Total Revenue Generated/Cost

With the following metric, you are able to know if the project is overall profitable or not.

CPI = Earned Value/Actual Cost

This metric allows you to know the difference between actual costing and the amount earned from the platform. 

CV = Budgeted Cost/Actual Cost

With the following metric, you are able to know the cost of acquiring a new consumer on your eCommerce platform. 

CAC = Overal cost of acquiring new customers/total number of customers obtained


To conclude this blog, B2B eCommerce KPIs play a vital role when you want to measure the success of your marketplace. Identify the KPIs of your marketplace and start measuring them. This will help you to improve your eCommerce store overall. 

As a leading B2B software solutions development company, we have developed over 2500+ eCommerce solutions for our customers. If you are looking to develop an eCommerce platform for your business, book a call with us. 

Multi-vendor Marketplace Software Features

Core Features of Multi-vendor Marketplace Software You Must Know

Have you decided to create a multi-vendor marketplace solution? Want to know about the essential features of an eCommerce marketplace software?

If you are looking to develop an eCommerce solution, it is the right time to grab the opportunity of the global marketplace.

In fact, according to Statista, the global eCommerce market revenues from 2019 to 2025 will increase overall by 1.2 billion dollars, and the current revenue of global eCommerce software applications was predicted to be 6.3 billion US dollars in 2021.

As people are getting more interested in making purchases, so do the development of a new marketplace.

But, developing a multi-vendor marketplace software without any specific features could lead the failure.

As a leading multi-vendor marketplace software development company in the USA, we have list-down the most useful features in a marketplace eCommerce application. Also, we have a list-down we offer our customized eCommerce marketplace solution.   

Herein, we have categorized the features of eCommerce marketplace solutions into three categories. Those categories are marketplace storefront, marketplace owners, and vendor panel features. Let’s check each in detail.

5 Most Essential Features of Marketplace Storefront

1 Customer Account

The customer registration feature allows your users to register themselves into the application at checkout if not created at an initial stage. This feature also includes information like order history, shipping address, access to account information, and review of products & vendors from the dashboard.

2 Advanced Search and Filter Option

This smart search feature allows users to look into your marketplace without hassle. Your users seamlessly search for the product they want. In addition, it saves time for your users when they are short of time and looking for a particular product as quickly as possible.

3 Daily Deals and Gift Cards

With this feature, offer your users deals based daily. This feature allows you to create a FOMO for your users. As a result, you increase sales of your application. Using this feature, you create short-term sales and time-sensitive promotions.

4 One Page Checkout

The one-page checkout feature creates a fast and easy checkout process for your users. Using this feature, you make the entire process of checking out easy and short. As a result, there are very few chances of card abandonment within your eCommerce marketplace software application.

5 Slipt Order and Generate Vendor Wise PO

You don’t have to worry about generating invoices of two or multiple vendors when a user purchases a single item from each of them. So, this feature allows your vendor to view the order and process it accordingly. Also, your users can track two orders separately. This way, you can easily manage the multi-vendor orders efficiently.

Features for Marketplace Owner 

1 Vendor Management Panel

This feature allows you to manage all your marketplace vendors from a single backend. With this admin panel, you can easily add, edit, and delete vendors, orders, products, transactions, return requests, etc.

2 Vendor Commission Management

This feature allows you to set commission rules for each vendor separately. You can either create a fixed fee or percentage per sale based on different contracts you do with each vendor. The vendor commission management feature allows you to manage product imports, configurable vendor plans, and differential commission structures for each vendor.

3 Vendor Payout System for Easy Payment Release

Manage all your vendor-specific payments easily using this single feature of your marketplace software. Get complete control of your finances in a single place. Also, it allows you to have multiple methods for payment, such as automatic or manual payment options, automated payouts to vendors, and vendor debt payout, so your vendor pays on time.

4 Product Approval Feature

Through the admin panel, you can check, review, and add the new products sent for approval by the vendor before publishing on your storefront. On the other way, you can turn off this feature and let your vendors publish the products without any approval process.

5 Multi-Level Administrative Access

Do you want to register your employees and assign them to different levels of tasks? Using our multi-vendor software easily register your employees and assign them tasks from the admin panel itself. So, if you have a lot of tasks on your hands, you can easily manage them without any hassle. So, you can take out your time for the core purposes and growth of your business.

Most Essential Features of Vendor Panel

These are the features vendors get to showcase and manage their storefronts through the vendor panel.

1 Vendor Storefront

In your marketplace software, your vendors get a separate storefront to showcase their products. So, customers can easily look at the products listed on the storefront. Your vendors get a micro storefront assigned to each vendor to showcase their products where they can add company description, logo, products, and product filters item. With the help of our eCommerce website designer, you can easily customize your storefront.

2 Bulk Product Upload for Vendors

Uploading multiple products to the store takes a lot of your time. So, using our bulk product upload feature helps you to upload multiple products at a time and manage them easily. Even, with our multi-vendor eCommerce solution, it becomes easy for you to upload, edit, and change information in your product catalog.

3  A Dashboard to Completely Manage Your Storefront

With the dashboard feature, your vendors can easily manage their orders, inventories, and account balance. Also, they can set shipping methods and taxes. Next, they can choose the relevant currency and language suitable for their country. Your vendors can manage the import or export of their orders from the backend.

There are several core features for your vendors in our multi-vendor marketplace solution. You can easily get complete information on all features by exploring our list of marketplace vendor features.


In this blog, you learned about a few core features of a multi-vendor marketplace solution and how a marketplace software application can help you grow your business. Choosing a marketplace solution depends on your requirements. Finding the right software helps automate your multiple business processes in a single go.

With our marketplace eCommerce solution, it becomes easy for you to manage your business without much difficulty. Get a customized solution and scale your business effortlessly. As a leading eCommerce software development company, we have experience creating 2500+ custom mobile and web solutions for our clients. Leverage our technical expertise to scale your business.

eCommerce UX Design

Essential Strategies and Principles to Design an Effective eCommerce UX

Your site is the first medium where your customers interact.  So, the user experience of your eCommerce site is essential to turn users casual shoppers into regular buyers. Therefore, it becomes essential to ensure that you offer the highest quality layout on your eCommerce website.

How does the design influence customers to buy from your website? Why user experience is critical to making a successful eCommerce store? Design connects people internally with the store. The design makes the experience of users on the website interactive. Therefore, in this blog, we decided the discuss the top practices and guidelines to build a successful and effective UX of an eCommerce web store. Let’s get started.

Being a leading eCommerce web design and development firm, we have pointed out the most important information that will help you design a proper firm.

eCommerce UX Design Practices to Drive Conversion

A few important design considerations are crucial for an eCommerce website. These strategies include intuitive navigation, captivating homepage design, product pages that convert, user-friendly checkouts, and a few more things.

Following these strategies, you can make your online store more interactive and attract more customers. In addition, these tips will also help you increase your conversion rates.

Keep reading to learn more about these design considerations. Discover the secrets to designing a winning online store!

Intuitive Navigation

Intuitive navigation on an eCommerce site will benefit the visitor, not just the business. A well-built business website will guide visitors along a sales funnel, ultimately ending at a call to action.

This call to action may be as simple as buying something, becoming a fan of a social media page, or scheduling an appointment. Intuitive navigation on an eCommerce site will usher visitors along a path that is relevant and provides expected results.

An eCommerce website should also have uniform navigation so that a user does not need to spend a lot of time or energy figuring out where to click and navigate to find the desired products or services.

Captivating Homepage Design

A home page is usually the most visited page on an eCommerce website. Its purpose is to create trust, drive sales, and create lifelong customers. However, creating a compelling homepage can be tricky, especially when you have a huge selection of products.

You don’t want to clutter the home page with too many products – you don’t want your visitors to feel confused while looking through your site.

To make your eCommerce website more compelling, start by evaluating the various options available for the homepage design. Try the template-based option first and evaluate how it works for you. You will get an idea of how your website should look and what it should contain.

Product Pages That Convert

The success of an eCommerce website highly hinges on having product pages that convert. A product’s page is the last thing a shopper sees before deciding whether or not to add it to their cart. By incorporating best practices, you can help your product pages convert more visitors into customers.

A product detail page usually contains a Ready Buy container that contains the most relevant information. Typically, it displays the product name, a brief description, the number of items available in stock, the price, and the shipping costs.

To increase conversions, product descriptions must answer shoppers’ questions about the product. Ideally, they should answer all questions that shoppers may have.

The best product pages also provide all of the information that potential customers need without having to ask. Finally, ratings and reviews are very important for eCommerce sites.

While companies may write comments and reviews about their products, reviews and ratings from real customers are far more meaningful to consumers.

User-friendly Checkouts

Creating a user-friendly checkout process is essential to attract customers and keep them engaged with your store for a long time.

A smooth checkout process is easy to navigate and fast to complete. A progress indicator will help customers know where they stand during the process and how much longer it will take them to complete their purchase. You can also incorporate a chatbot that helps your customers through inactivity during checkout.

One of the most frustrating parts of an eCommerce checkout is that it lacks an option to change the quantity of an item. Many customers discard the entire checkout process and start over from the beginning.

When this happens, they must return to the product page and fill in all their details again. To prevent this, make sure that you have a simple way for customers to change the quantity and that the back button takes them back to the previous page.

SEO-Friendly Landing Pages

To succeed with your eCommerce website, you need SEO-friendly landing pages. You need to attract traffic to your landing pages to convert visitors into buyers. Here are tips to help you make SEO-friendly web pages.

  • Use an SEO automation tool to create the pages automatically. It will also help you get links from relevant sources.
  • Avoid making duplicate pages and ensure that your landing pages are optimized for search engines.
  • Publish your landing page on your own domain. Publishing your landing page on a third-party domain has no chance of ranking.
  • Make sure to use a keyword-rich title and meta description.
  • Try to include testimonials that relate to your business.
  • Make sure you’re not using too much of the code. Otherwise, it may simply slow down your landing pages’ speed. Search engines will hate that.

So, when you hire an eCommerce web designer, ensure they must follow the SEO guidelines.

On-Site Search Box

Considering the On-site search box is an important part of the eCommerce website design process. This feature filters products based on user queries and matches each input with the product’s recommendation.

The technology is similar to Google’s search, using structured attribute search, filtering, and sorting to generate personalized product recommendations. Users who use on-site search engines tend to convert more than those who do not.

Faceted Search and Filters

Faceted search is a way to make sure your users get exactly what they’re looking for. For instance, if you sell sneakers, you should include a filter for shoes. Then, you can use filters to make your site more user-friendly. Depending on what kind of shoes you sell, you can also customize filters for those.

If you sell t-shirts, you can limit your filters to t-shirt sizes. Faceted search can be a great way to support your visitors who are already interested in a specific category of what you’re selling.

Designing the Shopping Cart

It’s compulsory to design the shopping cart for optimal conversions. A good shopping cart will keep users interested in the products they’re viewing and encourage them to complete the checkout process. Place payment options close to the cart so users can compare them.

Creating a sense of urgency and scarcity can also increase sales. Ensure your cart page is easy to navigate and contains compelling call-to-action buttons.

The design of the shopping cart should be simple and clean, with an emphasis on clarity.

Considerations Before You Hire an eCommerce Web Designer

Hiring a fully dependable and highly skilled eCommerce web designer isn’t easy. Here are the top points to should look at while considering hiring a web designer.

  1. Ask questions about their work and experience
  2. Communicate to know if they are suitable for your project
  3. While designing they consider your brand goals
  4. Creates meaningful design of every web page
  5. Describes your vision with the design
  6. Determine the vital functionalities of your brand with design elements

That’s a lot to consider before moving towards eCommerce website creation, right? It’s better to go with an eCommerce web design company and many reasons can support that decision. You get the following things as a benefit.

  1. Builds trust to complete your work with quality
  2. Provides effective results for your website
  3. Occupies a higher level of experience in creating a website
  4. Provides complete support anytime

Concluding Note: Go With a Perfect eCommerce Web Design Company

Your eCommerce web design should be focused on your customers. Making sure you can provide an excellent shopping experience is as easy as obtaining data from your customers and the available data, and then accordingly with your findings.

 It is also a matter of adapting your strategy as you discover more about what your customers are looking for.

So, ensure you go with a highly dependable eCommerce web design company rather than freelancers.

Google’s Core Web Vitals and eCommerce

What Are Google’s Core Web Vitals And How Will They Impact Ecommerce?

Google implemented one of the most significant changes in how it ranks web pages in 2020. First announced in May but rolled out from June 2021 onward, Core Web Vitals, a set of user-focused metrics is designed to measure a page’s health.

This is in regards to delivering a seamless and speedy user experience. Every business that values brand awareness and online visibility has taken note of it and how.

In addition, Google may introduce labels in search results to indicate which pages give a pleasant user experience, but that remains a possibility for now. Currently, Core Web Vitals comprise three types of page speed and user interaction calculations, including:

  • First Input Delay (FID) — measures interactivity
  • Largest Contentful Paint (LCP) — measures website latency
  • Cumulative Layout Shift (CLS) — measures page layout consistency

Three types of page speed and user interaction calculations

In addition, the “page experience” signal combines Core Web Vitals with the following signals:

  • Safe-browsing
  • HTTPS-security
  • Mobile-friendliness
  • Intrusive interstitial guidelines

The main motive behind Core Web Vitals

Similar to most of Google’s updates, the concept of Core Web Vitals is intended to make it easier for users to find better search results. In this scenario, Google accomplishes this by determining which websites provide the best possible user experience.

At the end of the day, Core Web Vitals strive to integrate SEO and UX optimization closely. Because if a website has relevant information about the products a user is seeking, but it has a horrible UI/UX, can the experience be called superior? Absolutely not!

Therefore, with the help of this algorithmic update, Google wants eCommerce stores to respond to user intentions and be authoritative and rightfully optimize the platform that delivers speed, interactivity, and mobile-friendliness online.

Before the advent of these metrics, understanding and analyzing UX enhancements was primarily a subjective process. However, now eCommerce business owners have the necessary tools to improve shopping experiences by using real-world data from their storefront.

Who will Core Web Vitals impact the most?

1. Sites using a CMS

A typical CMS website that uses a database is a brilliant example because the overheads of running queries and other tasks slow down the overall site speed. In such a situation, caching may be helpful, but additional solutions are likely to be required to match Google’s criteria.

Therefore, when attempting to improve a website’s performance, elements such as a Content Delivery Network (CDN) or a premium hosting provider may be required to reduce load times to acceptable levels.

2. Sites using inventive solutions

Ecommerce platforms such as Wix, Squarespace, and WordPress may not provide retailers with the tools or access they need to address all of their performance issues.

The truth is that these SaaS-based eCommerce solutions only allow users to customize specific areas of their site, ignoring critical technical components completely.

Furthermore, eCommerce business owners that use a hosted platform have very little control when it comes to server infrastructure. They are left with an option to upgrade or switch their eCommerce platform — which, in turn, adversely impacts search rankings, usability, and so on.

3. Sites with limited optimization budgets

The reality is that enhancing site performance takes both time and money. While SEO is crucial for boosting store visibility, many optimization tasks may be out of reach for businesses working on razor-thin margins.

Part of the reason for this is that there are many aspects to consider while optimizing an eCommerce website. The amount of money spent on optimization can vary substantially depending on the situation.

Those who need a variety of things done to ensure their site’s performance meets the Core Web Vitals requirements may find that the labor expense quickly adds up.

Core Web Vitals and eCommerce: An overview

A Layer report shows that only 13% of eCommerce websites are expected to reach Google’s Core Web Vitals requirement. This offers a perfect opportunity to eCommerce storefronts to improve their performance and accessibility in order to stay ahead of the competition.

If your website is presently underperforming, the consequences could include greater bounce rates, fewer purchases, poor search rankings, and so on — all of which can harm your online store’s performance.

However, you can optimize your eCommerce store to meet the criteria set by Core Web Vitals to achieve a significant traffic boost and rank above your competitors before they start to. Here is how you can:

How to measure your eCommerce storefront’s performance

If you have not already, you should start examining the site performance to ensure that you already offer the best possible experience for your customers.

Google has a number of tools that allow you to assess how well your storefront functions in comparison to their Core Web Vitals, including:

1. Google Search Console

Monitor your store’s organic traffic from search engines and performance using the Search Console. The dashboard will help you walk through the affected URLs and see what changes need to be done before getting penalized by Google.

2. PageSpeed Insights

This is particularly helpful to find all of the issues on specific pages across desktop and mobile devices that are required to be addressed immediately.

3. Lighthouse

This is an automatic website auditing tool that assists developers in diagnosing problems and improving the user experience.

How to optimize your eCommerce store

The key things Google’s algorithm considers when selecting where a website should rank in search results are CLS, FID, and LCP.

Each one has a lot to do with the time it takes for a page to load. However, your eCommerce storefront performance can improve thanks to headless commerce considerably.

Because of the separation of the front and backends, headless commerce enables only the frontend to load in order for site visitors and search engine crawlers to access it — making the website load faster.

Similarly, PWAs can be created with the same purpose in mind as Core Web Vitals. Both are intended to provide site visitors with content as rapidly as possible. Many experts have stated that PWAs are subject to Core Web Vital score, and they are likely to perform.

Over to you

Core Web Vitals make up one of Google’s most significant algorithm updates to date. Over the last few years, much emphasis has been given to the importance of user experience in everyone’s digital strategy.

The search engine giant has stated that websites that reach or surpass their Core Web Vital criteria will be rewarded with better rankings.

This will positively impact the organic website traffic, highlighting the major adjustments your eCommerce storefront has to make to delight your customers.

If you value your search presence, which we are sure you do, and want to generate more sales from Google, optimize for Core Web Vitals today!