Since we live in the digital age, we are surrounded by various devices and technology that make our life convenient and exciting today. It takes only a few clicks to complete these tasks, whether sending a message, getting information, or purchasing the desired product.
More than 20% of overall retail sales will come from the eCommerce sector by 2024, surpassing $1 trillion. To be ahead of the competition, eCommerce development company should re-evaluate their strategies from the view of web development trends in 2022. Here is a list of the top eCommerce web development trends to watch out for in 2022 to help you increase sales and gain potential customers.
Rise of contactless payment
The increasing expectations of customers and the recent pandemic have seen a sharp rise in the demand for contactless payment across the eCommerce sector. In the age of omnichannel eCommerce, voice-based smart devices play an important role in assisting contactless payment with simplicity and speed.
Contactless payment will rapidly grow in the year 2023. Customers can use a microphone to search and make purchases online with the help of a virtual digital assistant. Voice commerce gives businesses a brand-new way to transform how people shop in everyday life. Contactless payment can be made through various modes (debit cards, credit, net banking, UPI, and wallets).
Interactive product visuals
Everyone must have heard- A picture speaks a thousand words. Apply this thing to your eCommerce website. Choose original, beautiful and high-quality pictures for your brand and minimise the use of stock images.
This year has seen an advancement in interactive visual design methods like augmented reality (AR), 3D imaging and virtual reality (VR). This technology helps consumers understand the products they are looking to buy, which results in repeat customers and more sales.
Keep ahead of this trend and emphasise custom photography. Several businesses have already started engaging professional photographers to add real photos on their eCommerce websites.
Personalised filters and content
Most websites now show personalised content based on location and recent purchases. Most e-commerce businesses can now implement such innovation thanks to the development of big data. These websites use your map, geo-location, preferences, and taste to provide products accordingly.
A feature like this improves customer satisfaction and makes it easier for them to find the things they want. Instead, what they need is directly placed in front of them with the help of personalised filters and content. The e-commerce sites offer a wide range of options to filter your selection according to your preferences.
Faster page speed
One of the most important web development trends is ultra-fast load times. A quick loading time has long been an important ranking and conversion element for websites.
With the introduction of Google’s Core Web Vitals algorithm upgrade in 2021, page speeds are more crucial than ever for website results. Most internet browsers anticipate that a website will load instantly, and the time after clicking shouldn’t be longer than two seconds. If it takes more than three seconds for your website to load, you’ll probably lose visitors who won’t return.
Developers must understand how to create fast-loading and light websites to assist their eCommerce consumers in achieving high rankings in search results.
Chatbots
Chatbots are one of the most embracing trends in eCommerce website development. For the eCommerce sector, chatbots are quite useful because they automate human-to-human interactions. Users can communicate with chatbots on an e-commerce website to quickly and easily access various services.
Chatbots provide answers to consumers’ queries and communicate with them to resolve any possible problems, and consumers don’t need to wait for long times to find solutions. You can hire an eCommerce services provider to create a feature-rich website with an intelligent chatbot.
Final thoughts
These web development trends for e-commerce will prepare you for the near future. Integrate them into your ongoing practice for developing eCommerce platforms which will deliver better outcomes.
These trends will provide your eCommerce portal with a competitive edge and prepare you to meet customer needs. When you use eCommerce website development services and these trends, you’ll step up your game and find your way to success.
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