Emerging of the social network platforms with hype in social commerce within just a few years has shown its power and proven to be beneficial to various e-commerce businesses. Today’s generation prefers to follow brands on social networking platforms and thus have led the brands to keep them active and engaging through various social media mobile apps. Viewing the charm of these social platforms, brands have started using the social commerce space offered by these platforms to grow their ecommerce business. Facebook has found to be the most popular one among all the social platforms for direct buying behaviour followed by Twitter, Instagram and Pinterest. These platforms not only have proven to be beneficial in terms of sales but have also helped retailers in establishing their community.
In all, social platforms have helped retailers to turn strangers in to loyal customers.