The holiday shopping season 2017 has just begun. In addition, the US eCommerce sales are expected to rise by 16.6% in the 2017 holiday shopping season. By now, all should have started their promotions and marketing strategies. However, if you are a little late for the promotions there are few strategies that you can use to attract more shoppers this holiday season. If you want to increase your sales for the 2017 holiday season, you ought to change your strategies and use some upgraded ones.
#1. Offer a Coupon to your Email Subscribers
If you want to increase your sales and your email database then offering them a Coupon for a verified email id. You can offer a discount or any other offer on the coupon that will entice the user to give their verified email address. This way you can attract more customers to your offers and your store.
- 97% of consumers look for deals when they shop and 92% said they are always looking.
- 315 billion coupons were issued in the U.S. in 2013, 2.8 billion were redeemed.
- 54% of ecommerce shoppers expected to receive discounts through email around key shopping holidays.
- 54% of marketers say increasing engagement rate is their top email marketing priority.
#2. Collect Content Generated by your Users
Content that is created by the users ranks higher than any other content. Their product reviews, pictures, and videos uploaded by them, and testimonials make it easier to attract more customers. In case your existing products don’t have enough feedback then you can try the below activities.
Ask for a review: You can ask your customers to review your products and services. For best results target the ones who made a purchase in the last 3 months. You can offer them a coupon code or a discount for their review. This will definitely tempt them.
Run a contest of customer photos or videos on Social Media: This is a unique way to promote your product and see how your customers use your products. Once you receive them, you can use them to be displayed on your website.
#3. Offer Discount on Bulk Purchase
Offering discounts on bulk or on purchasing more than one will help you sell more. This way you can mix and match products. Offering discounts for buying more than one product of the same or almost a similar one can help to increase your total sale. You can create combos that will be more interesting and can be good gifting ideas for this holiday 2017. When asked in a survey the promotional activities they want to do, 78.6% said they plan on offering holiday discount this season along with free shipping.
- 71% of US internet users’ purchase decisions were influenced by coupons and discounts.
Image source: MarketingLand
#4. Go for E-commerce Website and Mobile Application Development
E-commerce mobile apps are in demand these days. With more than 80% of the population using a mobile phone, hence the apps are most in demand. If your store has an app then sales are sure to scale up. Websites are also used the most. In a study, it showed where do retailers expect to earn most of their holiday sales?
Image source: MarketingLand
Online holiday purchase has increased over the years. The graph below explains better.
Image Source: Emarsys
- 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.
- 26% of consumers start mobile research with a branded app.
Now that you know the online purchases are increasing you, need to make sure that your website is in order. Last minute shoppers will always check the website for the offers and discounts. They will also want to see the list of products and services offered. Hence, you need to make sure your website and e-commerce mobile app are in proper shape and up-to-date. You should also create some holiday-themed pages and content on the website to attract more users to your website.
- 81% of shoppers conduct online research before making big purchases.
- Mobile commerce makes up 30% of all U.S. e-commerce.
#5. Use Social Media
Tell everyone through social that your sale has begun. You can have a variety of offers to attract your users. Accordingly, you must post it on different social media platforms. Right from the time your offer begins until it is about to end your promotions should keep going on social media. You can different tagline and subject lines to attract their attention. Something like “24-hour sale only”, “Flat 40% off on everything”, “Buy 2 Get 2 Free”. These are some messages that will give you great sales.
- Facebook has 1.13 billion daily active users. Similarly, Instagram has 500 million active users monthly.
Related: Power of Social Commerce
#6. Text Messages
If your customers have added their numbers to the message list then you can send them last minute reminders through messages. This has been very effective in the past and will be a hit now too. You send small messages or offers to remind them about the sale about the end.
Marketing you eCommerce business is the best way to get results for the holiday season 2017. These days people do their holiday shopping only if they think there is a requirement. Therefore, you need to tell your customers that you have all they are looking for at pocket-friendly prices. It is easy to promote your business this Holiday if you are willing to be creative and adapt to new ideas.
Happy Shopping! Happy Holiday 2017!