PWA (Progressive Web App) can be illustrated as a blend of a mobile app and a website, bringing out the best elements of both and giving users an amazing experience. A PWA has to ensure that it meets certain requirements giving an app like feel. PWA has the upper hand compared to apps because it uses some of the latest web features to give an app like experience to its users. It has gained immense popularity in the IT world in a very short span of time.
What is a Progressive Web App?
PWA is a website that looks and performs like a mobile app, which clearly means that you can add this to your Smartphone’s main screen, send push notifications, work offline, or access the hardware of the device. Do all you want from this progressive web app. Yes, even without a clear network this app will work smoothly, not be hampering your actions within the app.
Many have benefitted after adopting the PWA. Let us look at some facts
- By Building a PWA Garbarino’s conversion rate increased by 27%, visitors returned by 13%, their page views increased by 35% and they also saw a decrease in their bounce rate by 9%.
- BookMyShow’s conversion rate increased by 80% and they also saw a dramatic increase in revenue after they launched its PWA.
Top 7 Benefits of Progressive Web App
#1. The Offline Mode
It is the world of internet and everything will stop if the internet is not working. The poor internet does not allow a complete and proper display of websites sometimes. With PWA, the offline mode is one of the biggest benefits. You can make any changes and they are saved automatically. To make an offline page all you will need is a brand logo, some information and some features you wish to highlight. If you have a business that will require a catalog then your customers can see the products in the offline mode. This not only keeps the customer engaged but will also help to retain them.
#2. App-Like Feeling
Another feature to highlight about the Progressive Web apps is that they give you an app-like feeling, yet having all the website features with the dynamic data & access to the database. It lets the user operate in similar settings. Customers are looking for something that is easily accessible, with the more than half the world spending time on mobile apps, PWAs will give users the liberty to check updates and other details on their phone. It will feel like an app, but works like a website.
#3. Performance Enhanced
Progressive Web Apps are much faster than mobile apps. The technology used in creating a PWA is what makes it faster. Even in flaky networks, you get a seamless navigation. The animations are smooth making it fun to use this app. PWA is fast loading.
- More than 40% of users bounce from the website because it takes more than 3 seconds to load.
- Recently Forbes adopted PWA and said that PWA loads in 2.5 seconds on mobile compared to 6.5 seconds in the previous site. Impression increased by 10% per session.
#4. No Install & Download Time
Unlike other apps, PWA’s do not need a lot of time to download or install. You do not need to go through Google Play or App store, but you can directly download the app on your device. You do not need to wait for the app to download and then install. There is no need to go through any app store submission. These apps do not need to be published on Google Play or Apple App Store. You can download them easily with links and sharing also gets easy. All you have to do is share the link on various social media platforms that allow them to install the app without going to the app store. It is as simple as that.
#5. Maximize Reach
The mobile web users have increased over the years. A PWA helps businesses to reach maximum users across various platforms in less time and less effort in development. Where the competition if you have the ability to reach more users in less time you are definitely at an added advantage.
#6. Amalgamated Customer Experience
Exchanging your native apps with PWAs means to give your customers access to the same version of apps. Having this uniformity across all platforms ensures that you are delivering consistently dominant and enhanced user experience to all your users.
#7. Enhanced Conversions
Being able to access the catalog or the app even in no network zones enhances your conversion rate. PWA helps to increase your conversion rate by increasing prospective reach with low acquisition cost.
“Flipkart, India’s largest e-commerce site, decided to combine their web presence and native app into a Progressive Web Application that has resulted in a 70% increase in conversions.”
Progressive Web Apps is the bridges the gap between mobile apps and websites. You will not be able to get these features from Native App or e-commerce websites. PWA has not only eased the work of admin but it has also enhanced user experience. All businesses have understood this and have stated adopting the new trend of PWA.
PWA is a long-term investment that will bring numerous benefits to your business. Adopting PWA will add wings to the success of business and giving it an amazing growth.