Category: Mobile Apps

The world today wants things to be precise and handy. Start-ups are surfacing faster than ever, all thanks to the magnified power of the digital world. Cell phones are now the business platforms and Skype calls have become meeting rooms. When mobile phones are becoming backbones of the professions, the booming eCommerce market is looking up to them as well. Desktop versions of e-commerce websites are customized to be user-friendly, bug-free and light. When a person can’t carry a desktop, laptop or an iPad wherever he goes, the mobile phone serves the purpose. As a result, every good e-commerce website would like to have a handy mobile application.

Do People use ‘all’ the Applications they download?

However, it is a common observation that most of the people don’t use frequently the apps they download. Latest stats say that 23% users used apps only once after installation.

Facts reveal that only 4% of the iOS downloaded applications survived after 90 days.

Moreover, 62% of the smartphone application users use an application less than 11 times. However, mobile app push notifications seem to make a difference.

Changing the Scenario

Mobile app push notifications are the ones that you get on your lock screen from e-commerce and other websites, viewing the latest sales, product availability, etc. They notify the customer even when an app is not even launched, which helps in increasing engagement. As a customer, it’s good to receive push notifications since one gets latest updates on the lock screen without even scrolling through the app or website. It saves time and effort. A mix of email notifications, desktop notifications, and mobile app notifications keeps the user updated about the brand and latest products, offers or discounts.

The Power of Push Notifications: A Survey

As per the Kahuna mobile marketing report, the app retention rate after 30, 60 and 90 days more than doubled when push notifications were introduced for app.

It was observed that after 90 days, 27.6% of the apps that supported push notifications were retained, while only 10.1% of the other apps were able to sustain. After a 30 day period, apps that had push app notifications incurred a positive retention rate of 125%. This should be enough to speak about the power of push notifications. It is fairly understandable; when you get notifications about something, you don’t forget it.

Master the Technique of In App Push Notifications

However, a set of guidelines needs to be in place to make full use of push notifications. How would you as a user respond when you get the same notification repeatedly? What if the notifications you get are not of your interest? What if the notification talks about a discount, but when you follow the link you realize that it is just ‘click and bait?’ Well, these instances irritate any user and he or she ends up opting out of notifications or uninstalls your app! The beginning signs can be higher app exit rate and lower response rate.

To override these factors, one needs to become a loyal brand that cares about its customers. A good e-commerce website or any other business, in general, should partition its users based on their preferences and then send notifications that interest them. It must limit the number of notifications and make them crispy and promising. Some apps provide notifications when a user launches an app to do a task. Instead, the in-app notifications should appear when the user is about to exit the app after he has used it. Also, the app must have easy to opt out of notification feature. From the DMA survey report of 1000 consumers, 69% people agreed to receive push notifications, however, 78% of the people revealed that they would immediately delete the application if the in app notifications were redundant.

The Epilogue

To put in a nutshell, in-app notifications can do wonders in the world of e-commerce. Apps can gain e-commerce websites up to 3 times more profit. If a person opts in to receive notifications from an e-commerce site, chances are that they are already interested in your products; that’s why they opted for reminders! 54% of these ‘prospective’ buyers actually shop from your website. Overall, you get a 300% enhanced chance to boost up your sales. Mobile push notifications are a great source of conversion unless one does some homework and uses them wisely.

Smart phones are the shortest route for any company to reach its customers. And nothing works better than having a dedicated mobile app for your eCommerce business. It is predicted that the sales initiated through mobiles would increase considerably in the next few years. Unless you want to miss out on some significant audience and revenue, it is important that you strengthen and diversify your mobile app strategy.

So, you might have come up with that eye catching and user friendly mobile app for your business but are you making the most out of it? What are some out-of-the-box ways to derive maximum benefits from your mobile commerce app?

1. Offer Offers

Discounts and Offers never go out of style! It doesn’t matter if you are running an online business or a brick and mortar store, discounts would always do the trick. The ‘off’ word could turn way more heads than having Angelina Jolie as your Brand Ambassador does. Give your users offers like Special Day Sales, Deals of the Day and the like through your mobile app. One thing I am sure users do hate is the regret they would have for passing up on a great offer. Apps could also alert users about such offers through push notifications.

2. Operation Interaction

I am sure you know that most MNCs spend millions of bucks on their market research. But did you know that your mobile app could get it for you free of cost? Use your mobile app to crowd-source answers and to conduct polls and surveys about your brand and its products. The benefits of this idea would be two-fold. While it helps you understand the pulse of the users and what they are expecting from the products, it also helps keep them engaged on your app.

3. Reward Loyalty with Offers and other Value Added Benefits

In a time when customers are spoiled for choice with too many options, rewarding your loyal customers does make very good sense. Reward customers who make regular purchases through the app with user-specific offers. This could be cash-backs, promotional gift coupons or even free downloads of apps and music. The deals should be good enough to entice them to stick with your app for future purchases too. Having a referral program that is rewarding is another good idea you should consider. Your users would be doing all the marketing for you.

4. Make it as Easy and Simple as Possible

It is a lazy world full of lazy people! Make sure that your mobile commerce app is designed keeping that in mind. Your app should allow customers to place orders very easily. The steps involved should be least complicated and should help them place orders conveniently and quickly from any place they are in and at any time they want to. Design it in a way that it helps them do comparison shopping too.

Read more: How to Combat Abandoned Shopping Carts on Mobile

5. Push, Push and Push

One unbeatable superpower a mobile app gives you is the power of push notifications. Alert users about new arrivals, deals and offers using your app’s push notifications. Give out one liner ads about your brand from time to time. The benefits are again multi-fold. There is more chance for your app to be opened and for your users to be engaged ultimately leading to a better conversion rate in the end. The brand constantly remains in your user’s mind too.

Read more: Why Push Notifications must be part of your integral mobile commerce development and marketing plan?

6. It isn’t just about Sales

There is no strict rule that your mobile app should just be used to boost up your sales and revenue. It could in fact help you provide a better service for your customers and user-base. Wondering how? Try and develop your mobile app into an efficient mobile customer service and install a responsive complaint management system. The app could be used to collect user feedback about your products and services and to keep track of usage patterns of your customers.

DON’T MISS THE BUS

With the increased usage of phones for multiple purposes, it is very important for eCommerce brands to start making the most out of its mobile apps. It is a bus they would surely hate to miss as once you fall behind, catching up won’t be easy at all!

Push Notifications are one major way to get customers occupied on your apps at regular intervals. They have proved it also with numbers. Thousands of infographics and statistics mention that push notification open rates range between 47-80%. These open rates lead to customer engagement and finally to sales. Still, there are some brands who are yet to recognize power behind these small messages.

So, here’s a sum up of ABC of push notifications, their reaction rates across different industry verticals and what tips one should keep in mind while opting for push notifications strategy. Have a look below

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A perfect app marketing plan with proper execution is only way to make your mobile commerce strategy successful. You might have come across tons of marketing guide, success mantras for increasing your mobile app downloads with all sets of suggestions like good description of products, quick checkout process, discounts and offers and many more.

Have you got successful with those guides and plans for marketing mobile app? If not, try categorizing your efforts with placing these Ps in place for your app marketing – Product, Price, Place, Promotions, Physical Evidence, Process and People.

1. Product in your app marketing plan

Mobile Commerce or for that means any online shopping medium lacks ‘touch and feel’ aspect but I would not say ‘look and feel’. Powerful and beautifully captured images can give the right look and feel touch to your products on mobile app. So keep good, high-res and properly optimized images. Since we are talking about product, special care is needed on product pages of mobile app –

• Build a catchy call-to-action
• Good and high –res images of product with 360 degree views of products
• Product Videos – A study by retailer Ariat found that visits where a product video had been viewed had a conversion rate that was 160% higher than visits where no video was viewed.
• Nicely written copy of product description
• Information about returns/exchange of product
• Colors available, Size Guide or Variants available
• User Reviews – Studies says that reviews can increase sales by 18% on average
• Stock information – This can help create urgency among customers to buy the product
• Cross-Selling and Up-selling – Adding suggested products, products users may like, Shop the look etc. gives chance of up-selling and cross-selling of products

This screenshot from Walmart app fulfils most of the aspects of a clearly defined product pages and tick most of the check-boxes for product details page.

Image Source –Amazon.com

2. Pricing in your app marketing plan

Pricing in app marketing is very important, one of the reason majorities of users prefer shopping via mobile app is reduced prices there. With app only discounts, coupon codes to use during app shopping, special sales for mobile users, setting prices over mobile app is critical decision. Mention discounts and coupon codes which can be used for specific products very specifically.

There are high chances of customers abandoning shopping carts during checkout process. So, make sure that during checkout all products in bag of customers have defined prices considering discounts and offers. Be big, bold and catchy with call-to-action buttons.

Moreover specific price break-ups like shipping charges, handling charges, gift wrap charges and many more gives customer confidence why and for what are they paying you. Keep in mind to set all these price break ups specifically.

Image Source- Jabong.com

3. Place in your app marketing plan

Place is about taking your mobile app to your customers – submitting it to android or iOS playstore and let people access it from there. Place is all about finding best place to let customers access your mobile app for shopping.

Further more in case of ecommerce mobile apps, it also involves distribution channels, logistics partner, locations you serve (national and international), managing warehouse and distribution centres, and reverse logistics. Disclosing your logistics partner can build a certain sense of transparency and trust among customers. For that matter, zip code estimator for cash on delivery help customers to know about your place of distribution.

With description and indicators like this, people will easily know what and how to manage returns and exchanges, so be generous in guiding them about place of return and exchange. Zappos quote a good example of that

4. Promotions in your app marketing plan

Promotion of app includes elements like: mobile app advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Remember to make each touch point of the brand uniform to provide same brand experience to your customers.

Continuous finding out creative ways of promotions in app marketing plan is very important. App battles are won not just by increasing downloads but by engaging customers to shop from mobile app continuously.

Good screenshots, catching app icon, SMS and Push Notifications, call-to-action for app download on website and social media profiles, app links in marketing collaterals and email signature all these are some ways of promoting your app in best possible way.

App Store Optimization is also one the proven technique and need to be practiced mandatory for achieving desired results. App store optimization (ASO) is, at it’s core, search engine optimization (SEO) for the Google Play and App Store. Just like search engine optimization, app store optimization focuses on keyword relevance, search relevance and the keyword density in your description. Read this article from Buildfire to optimize your app store completely.

5. Process in your app marketing plan

Design your app process to give great brand experience to customers. The checkout process in mobile app is quite an important aspect where every touch point matter.

Image Source – www.codezero.ca

While designing checkout process for your mobile app, look for these aspects and try to check most of the boxes tick there.

Speed – While surfing on mobile app loading time needs to be less. With the slow internet and heavy site, most of the users become impatient and abandon carts from checkout pages.

Stay simple with form – Too much of everything is dangerous so just ask users to fill out the necessary information. Keep option of guest checkout mandatorily. So there will be no forced registration.

Progress indicators – A progress indicator of moving from one step to another gives customers an exact idea about when the process will be over and how much is left.

Payment Security – Reassurance about no frauds, secured online payments builds a trust with customers to shop online.

Payment Options – Be generous with payment options like credit card , debit card, paypal, internet banking and others.

No distractions – As we say no distractions that doesn’t mean less content, it means relevant content to complete the process.

6. Physical Evidence

This usually applies in terms of physical stores which includes ambience, color of furniture, lighting in store, and all those which gives look and feel to your physical outlets. I prefer to keep that in mobile app because good home screen, color combination, catchy call-to-action do the same thing for app here. One more thing here to include is user reviews which are also physically evident for other users about the experience of them with the brand.

7. People

Human touch is irreplaceable and therefore you need a good customer care support over phone or chat or any other medium is necessary to handle brand touch points.

Source –
http://www.codezero.ca/blog
https://econsultancy.com/blog/65493-10-of-the-world-s-best-mobile-commerce-checkouts/
https://econsultancy.com/blog/65457-be-our-guest-a-guide-to-ecommerce-guest-checkout-best-practice#i.hryy5efudfg9x5
http://www.purelybranded.com/insights/the-four-ps-of-marketing/

VAMAS is one of the leading manufacturer in ready-to-wear designer blouses. They believe that ,with the growth of E-commerce in past few years, representing brand online is pretty much necessary and required in recent days.

With multiple outlets and franchisees all over India, it becomes much easier for the customers to purchase online. Again, with the mobile application, it further becomes easier for the customer to check the new collections and place the order for the same within a few clicks.

So they thought of giving their customers a multi-channel experience in terms of having website as well as mobile app. With many options available for building app, they started looking for something which is highly successful with Magento integration and chose MobiCommerce.

As mentioned by them – “The best part of Mobicommerce, as most people would say, is that it is built on top of Magento, and hence the effective application inherits all the rich features in Magento.”

The Vamas team also said that they have good experience with MobiCommerce and nopain points have been encountered till now. With feature rich MobiCommerce app, they are sure that it will be accepted by end users as well and will add to company’s bottom line as well. They are promoting their app using google adwords as well as at their physical outlets.

They strongly believe that Mobile Commerce is need for every online store today and advised other industry peers to go for the same. To know more about building mobile app for Magento websites, contact MobiCommerce.

Anyone who has been in any type of customer sales position before knows the routine to making more sales.

More customer leads = more face to face meetings = increased sales. Which is why the majority of your marketing expenditure goes on finding new business.

For an e-commerce website that means more expenditure on pay per click or SEO to attract new customers. But could you make a better use of your marketing budget by examining your existing customer flow and improving it? Even small improvements in your checkout process could make a big difference to your bottom line profit.

The Rise Of The Phablet

More and more customers choose to do their buying on mobile devices. Mobile handset screen sizes are becoming bigger and “Phablets” are eroding Tablet market share.

And it’s going to get harder with the proliferation of “Phablets” and the associated User Experience problems that need to be solved. It is more important than ever that all the hard work you do to attract new buyers results in a positive shopping experience across mobile devices.

So why do so many mobile online shopping sessions end with an abandoned cart and an empty till? Here are the top fourteen reasons why people abandon their shopping carts:

Take Action Against Abandoned Carts

Now that we know why they abandon we can start doing something about it. On the basis that 80% of results are going to come from the top 20% causes let’s look at the first two:

1. Presented With Unexpected Costs

If over half of your intended purchases are curtailed because of unexpected costs then this is the first area to focus on. Do you provide information about delivery costs upfront? I know I’m often put off when I’ve decided to buy something and find the delivery cost tacked on at the end is unacceptable. Make all your charges for delivery and extras as transparent as possible so customers know what to expect when they reach the checkout button.

If VAT or Tax charges are applicable make sure your customer knows about them upfront. Finding out that the total cost is 20% more expensive due to extra charges is guaranteed to lead to abandonment.

2. Found A Better Price Elsewhere

Competing on price is taking a short circuit to the bottom of an e-commerce race you can never win. Unless you are extremely lucky to be in a niche marketplace with few other players then prices will always be compared. You can’t beat the drop shippers who compete solely on price but where possible adding more value to your product is always a more preferable way forward.

You can add value by providing more product information and offering a more personalised shopping experience. Push relevant offers and offer coupons. Utilise buy online/pick up in store wherever possible.

Improve Your Shopping Cart

Sometimes you don’t need to go to great expense or even time to fix problems that you didn’t know existed.

For example:

Make It Easy To Edit The Shopping List

Have you ever been half way through an online purchase and had to go backwards and forwards checking your shopping basket as you go? Provide a visible basket that can be seen on every page so that the customer knows exactly what they have before they approach the checkout.

Provide Thumbnail Images

When you are shopping in a store you know exactly what’s in your basket because you can see it all. As you hand over items to the cashier you can double check the right sizes and colours as you go. Providing thumbnail images in your checkout process is a great way to reassure customers they have the right items in their basket.

Add Visible Security Badges

many people feel uncomfortable giving up their card details online so make their environment seem as secure as possible by providing highly visible security badges.

Use 3D Secure

Most UK banks now support 3D secure authentication and customers can be put off if it’s not present. Use a payment gateway that supports 3D secure or equivalent security protection.

The Easiest And Best Method Of All

Use friends and family to browse your store and make dummy purchases. Try to find the least tech savvy people you know to use your store and you might find the results eye opening. It’s often the case that YOU know how to use the navigation but a complete newcomer to online shopping may find it difficult to use. User experience (UX) testing should be a big part of your fight against shopping cart abandonment.

Abandoned Cart Emails

Most popular shopping carts have “abandoned cart emails” that can be customised and combined with coupon codes to entice customers to retrieve their shopping cart. It’s a great feature when used properly but don’t forget to take the time to configure it accurately. You don’t want to be sending out emails to people who had their credit card declined for example.

Summary

They say prevention is better than the cure and in the case of abandoned shopping carts it’s true. You’ll probably never discover all the reasons people abandon but using the mobile device and testing the checkout process with technophobes has to be the simplest and easiest fix there is out there.

After that make sure there are no nasty surprises when customers reach the checkout and reassure them with security images and trust.

Investing in right technology and choosing a technology partner is crucial and time-taking job. Choosing a right mobile app development partner is the same case.

When technologies is directly able to pull-up or pull-down your bottom line, it’s definitely a big game. MobiCommerce has definitely helped more than 100 brands with onset of mobile app journey for their customers as well as for them.

Though these renowned brands worked hard to set other ingredients like customer service, products, marketing strategy in place, mobile app development is tackled by MobiCommerce. As a result these clients got excellent app reviews on playstore and good installations within few days and months of getting live.

Let’s introduce few of these apps developed by MobiCommerce

My Pet Shop – This app is meant for all of the shopping needs of a pet owner. Right from their food, toys, chewies to even pet-friendly hotels, this has it all. A different kind of eCommerce store chose MobiCommerce for handling their app development and team did it really well. Our team delivered the app after configuring all the must-have ecommerce features like payment options, shipping estimator, guest checkout, changeable product grid, enabled google analytics and other requirements. In less than a month of going live, My Pet Shop has more than 5000 installs and reviews for functionality and UI of their app too.

Julicci – Julicci is one of the largest fashion ecommerce brand of middle east and chose MobiCommerce to take their mobile journey ahead. With over 450 brands and 40,000 products on their website, moving to mobile app was a crucial decision for them and requires someone with robust features and success legacy with such huge brands before. MobiCommerce delivered their app to support their large product portfolio, making their way easy.

Chinaonline – China online claims themselves to be one of the largest portal for shopping categories like: Fashion, electronics and mobiles, tablets and iPad, laptops, original perfumes, digital camera, original watches, sporting goods, shoes, makeup, health and beauty, kitchen and dining in Pakistan. They have product assortment of over 600,000 products and got good deals and discounts for online shopping. Mobile app is obviously their choice of taking the business forward and MobiCommerce did the expected.

MobiCommerce has more than 100 clients across the world in different segments with one need of going on mobile. Though mobile app success is also dependent on the proper marketing, client engagement and retention but the foundation is laid by proper product and technology in place. We welcome all our customers this month for on-boarding with us for their mobile app journey.

While there are 1.6 million applications available for Android users, and a total of 1.5 million apps available on iOS, 46% of smartphone owners use as little as 1 to 5 apps weekly. According to the Pew Research Center Report from November 2015, 43% of users uninstall an app right after downloading it.

In this type of an extremely competitive current, building, marketing and launching an app has become an indisputable challenge for even large companies, not just smaller developers. From your idea to your QA, two basic but baffling steps are defining the success of your app. And here is what you need to know about them.

1. Building a Useful App

Don’t launch an app that you are not using yourself. The answer might be as simple as that. If you don’t have a product that you are using on a daily basis don’t expect from others to use it as often as you would want them to (on a daily basis preferably.) Being emotionally objective should be your priority, because you can easily get sidetracked by the look, feel and overall project that you’ve built yourself.

The trick is to always think about your product from the perspective of the end user. Although your app should be safe for use, reliable, scalable, it also needs an intuitive UI and a thorough research work behind it. Make sure to maintain your focus, target your model audience, and always rely on analytics when you’re in doubt. Feel free to get inspired by other developers and if you think that you can offer a better version of some product — go for it.

2. Marketing an App

Marketing an app is still an unfamiliar territory, and this is why a great majority of marketing “experts” advise developers to build a great app, and let the product sell itself. Making an app useful should obviously be your priority. On the other hand, if you were considering marketing an app via QR codes, know that a total of 2% of US residents scan those. The solution is simple: go social. Social media marketing has become one of the most effective strategies across different markets and industries. If you have a PPC strategy, make sure that you are targeting your audience. On the other hand, video marketing is always a good idea. Online videos add up to 50% of all mobile traffic. This is why the best idea is to connect to influencers and get them to review your app. If you are paying for this sort of promotion, evaluate the price in accordance to the views and number of subscribers that this person has.

Ideally, you already have a fan base of your own and you have a good relationship with your audience, so you can market the video by yourself. Or get a friend or a member of the family to record the first video of your app at work and post it. This relates only to indie developers, if you are working for an established company and you’re hiring friends and family that is nepotism in the workplace, of course.

Now for the final step, when launching your app you should already have a pre-defined pricing strategy. Unsurprisingly, free apps get the most traction, but you decide which strategy is the best answer for your business model.

MobiCommerce is delivering mobile eCommerce solutions to many brands. We have customers from national as well as international markets. This makes our team proud and we love to flaunt about this. MobiCommerce is gaining popularity in India as well as in other countries because of wide range of features we offer in our mobile apps. From Kolhapur to OHIO, we are getting clients across the world and this makes us GLOCAL in terms of our planning and execution of our projects. MobiCommerce is revolving round the globe. The reason being these two clients come from entirely different countries and different businesses as well.

Ezygrocery.in is a Kolhapur based online grocery store serving the needs of customers there. Henris 16 offers mind blowing collection of Prom Dresses from Sherri Hill and Jovani based in Ohio, USA.

Ezygrocery serves grocery items like pulses, edible oils etc. Henri’s 16 is an aspirational brand for gown and prom dresses.

Ezygrocery is enabling mobile commerce in Tier-II city of developing country like India whereas Henri’s 16 is serving people across the geography.

Ezygrocery has started their operations in 2015 while Henri’s have been in the business for quite a long time now.

Both the brands have significant differences in their customers, products, business nature and longevity but mobile commerce or mobile app is need of both the brands. This implies Mobile App works best for retail or online businesses who want to enter Mobile Commerce.

Mobile Apps enable your customers to reach you anytime and anywhere, on the go. With features like Multi-lingual and Multi-Currency support, push notifications, secured payment gateways, store locators and many more, it’s really important for businesses to go on mobile.

Congratulations to both EzyGrocery and Henri’s 16 for their mobile app journey and thanks for giving us the opportunity to serve them in best possible way.

While travelling to office, while waiting for bus at bus stop, while standing in a queue at bank, everyone was in some kind of I-Want-To (Buy, Know, Go, Learn) moments.

I recently got married in December and pledged to myself, that I would not do shopping for entire two months; still I kept on browsing things on apps. We also had a mini vacation after marriage and thought of concentrating more on savings but somehow travel and tourism apps have been hit upon by me every now and then.

I was thinking few days back that if I am not intended to buy things as of now why I keep on looking at these apps and things. As an answer to this, I came across an article in TOI published on 3rd January. The headline was like — 2016: The year of Habit Commerce

As the article mentioned, CEO and Co-founder, Snapdeal rightly said 2016 marks the beginning of digital habits for consumer and this is really interesting for eCommerce industry.

Gone few years were actually the days when one needs to push customers to go online and transact using online modes. But now with more internet penetration and increased smart phone subscriptions, people do browsing, surfing out of habits.

According to a survey, 50% of respondents report spending 1-3 hours a day online, whether engaged in social media or reading or writing blogs or other sites. 28% spend 3-5 hours online and 15% spend more than 5 hours per day.

How can online players take advantage of Digital habits of Consumer?

1. Habit of window shopping online

Just like me, there are lacs of customers who keep on browsing via apps and abandon shopping carts without making a purchase. But this certainly allows brands or businesses to have an idea what can be the most likely product that consumer is looking to buy in his/her next shopping cycle.

Just to be on their top of mind, you can provide them with informational content rather than the promotional one. Next time whenever they will be looking for solution of same problem, for sure you will be first they will recall and you can convert them into their customers.

2. Habit of information search before making purchase decision

Personalized Marketing is again going to be very instrumental as customers now look for personalized solutions to their problems. Again out of digital habits, people comment, like on social media for the solution they are looking for, whether they are on decision making stage or information gathering stage and brands can measure these sentiments.

There are tools which can measure social sentiments of people on social media. Some of them are Tweetstats, Facebook insights, Google analytics and many more. On the basis of results, you can target them differently based on their requirements and you are
going to convert them directly into sales.

3. Habit of browsing mobile most of the time

Habits are bound to be with us and so as our smart phones. We look for mobile in case we want to book tickets, book Ola Cab, Order Cheese Bust from Dominos, book tickets for upcoming movie or just do window shopping on any app. And surely it’s out of increasing digital habits.

Strong mobile presence is needed to be on top of mind of your consumer. Mobile presence doesn’t just mean mobile apps, a user friendly interface, faster loading time, sufficient payment methods, security and authentication, are just few things one need to consider while investing in mobile space. In addition, market your apps properly to reach to your audience.

4. Habit of staying connected

One habit which apps and social media sites have given all of us is to remain connected with peers, family, friends, and our loved ones. Even the TV Commercials of Money Transfer, being away from family and celebrating special days and moments with them online are quite common these days.

So be a part of their habit and always remain connected to them in one or the other way, Pinterest, Instagram, Reddit, Quora and many more are few such platforms where you can be part of their daily and digital life.

5. Habit of looking for sale, discounts and coupons

In online shopping also, price remains important factor. Many a times, people abandoned shopping carts just because of prices. Keep on updating them about coming sale, discounts or new arrivals via your notifications or emails.

Brands or online retailers can make most of the digital habits of consumers and that’s how they can stand out of competition. As rightly said 2016 will be the year of Habit Commerce, brands now need to understand and concentrate on habits of consumers to make their communication and connection rightly strike the chords of customers.

MobiCommerce has one more milestone to talk about as the product has now been extended to PrestaShop platform as well. A company has recently its latest version for MobiCommerce with super exciting features of widget system, personalization, store locators and many more.

The company has planned PrestaShop release worldwide and is now available to customers from today. After receiving good response from Magento Users, they are all set to market MobiCommerce to PrestaShop community with the same frequency.

MobiCommerce has been an excellent product to those who are looking for quick fix solution for taking their online businesses on mobile. They capitalize on their easy installation process with few clicks and building a full-fledged app for businesses.

Basically, the whole set of features of MobiCommerce will remain same for Magento and PrestaShop. The installation and get started process will be different based on two platforms. Since the UI of both these platforms differ, the team customized UI of MobiCommerce to make customers easily accustomed to the usage of MobiCommerce.

Rakesh Jain, Co-founder, MobiCommerce said, “We made plans to launch MobiCommerce on these two platforms at the time we launched a new version of our product. We wanted to check the response first with Magento and released it first. After getting good response in just one month, we thought of making move with PrestaShop platform and team did it quite well. I thank my team and clients for constant support and dedication.”

MobiCommerce is constantly upgrading its support and technical staff to cater to wide and growing number of clientele. The company has also expanded its sales staff to be able to answer all its clients in the stipulated amount of time.

There are also plans to extend the product to more such platforms like OpenCart, WooCommerce, NopCommerce and several other players but at a later stage of business.