Tag: PWA solution

In order to improve user experience, businesses are increasingly turning to progressive web apps, which combine the best features of regular apps and websites. 

Ecommerce businesses which have created mobile-first PWAs have seen significantly faster page loading times, better conversion rates and improved engagement. On average, a website using PWA can increase speed performance by 63% compared to its previous mobile app, and pages load 2-4 times faster with PWA.

So let’s explore what PWAs are all about for B2B ecommerce services.

What is PWA?

Progressive Web Application is a web app that utilises web browser features and APIs to make a cross-platform web application look like a Native one and deliver the same user experience. In simple terms, it is a type of Native application that opens with the help of a browser and is possible to download on the mobile home screen. It can offer additional features based on what the device supports, providing push notifications, offline capability, and almost native app speed and look.

Progressive Web App development is done with modern techniques like HTML, CSS, and JavaScript. This assists in making the mobile user experience much more refined than a usual mobile-optimised website. 

This is why PWA apps development is becoming crucial for E-commerce B2B businesses to generate sales. However, other businesses can also benefit from these technologies to create an app-like experience for their customers and enhance their potential sales and revenues.

Benefits of PWAs for E-commerce B2B

Customer engagement

Re-engage customers by using location monitoring and PWA push notifications. With tailored notifications on abandoned carts, flash promotions, or seasonal discounts, these tools assist eCommerce firms in targeting the appropriate customers at the right moment to boost conversions.

Security

PWAs offer security for both user data and digital assets of your store because they are rendered using HTTPS protocol.

Continuous innovation

Updates, customisations, new features, or fixes can be pushed into the application easily as the app runs only on a single code.

Speed 

According to Google, 53% of visitors will leave a website if it takes more than three seconds to load. PWAs load rapidly and can meet customers’ expectations for rapid access.

Responsiveness

Different businesses use different screen sizes for their eCommerce store, and the developers are responsible for ensuring various users enjoy the store experience regardless of the device they use. PWA are a perfect option for such responsive designs.

PWA technology

Well-designed PWAs can enhance overall performance in search results. Security, a responsive layout, and quick page load all improve user experiences and enhance your website’s technical search engine optimisation (SEO).

New functionality and features can be implemented straight away, and because users always have the latest version, customer support queries can be reduced. 

Compared to many mobile apps, PWAs offer superior security because they are created utilising the most recent web protocols. 

PWAs can remove the need for development teams to create and develop separate iOS or Android versions of their native applications, which can be expensive.

Are PWAs the future?

Gartner estimates that PWAs will act as the bridge between mobile app capabilities and web experiences. Some companies have already decided that PWAs are a better alternative than keeping a website and one or even more mobile applications.

With more than half of web traffic coming from mobile phones, providing the best user experience is becoming an important need. PWAs can be the next logical step for B2B organisations that don’t already have a mobile app to complement their e-commerce website.

Final thoughts

Progressive Web Applications are well known for providing value to E-commerce B2b businesses. With low data use, reduced bounce rates, engaging user experiences, and fast page loading, search engine performance for your website will enhance.
B2B ecommerce website development offers significant benefits over native websites and traditional mobile apps by integrating the best features. They are not only assisting businesses to gain more website traffic from organic search but are also turning more website visitors into eCommerce transactions and leads.

The mobile platform has not only changed the way humans communicate today but also redefined their buying patterns. Research shows that 96% of Americans own a smartphone, and considering 69% have shopped on mobile at least once in their lives shows that this technology is here to stay. Businesses must leverage that.

Interestingly, the monopoly of mobile apps was challenged several years ago with the advent of Progressive Web Apps. Short for PWAs, they are a powerful combination of the web technologies such as HTML, JavaScript, and CSS and the feel and functionality similar to an actual native app. PWAs do not require any downloads and can be delivered through the web.

How PWAs Outperform Native Apps in eCommerce

Although the amount of revenue that mobile apps drove globally exceeded $580 billion in 2020, there are several ways in which PWAs outperform them:

1. Loading speed

Since PWAs use service workers to manage requests, caching, and storing shell data, they load quicker than a native app — even without the internet. However, the data would not refresh until the app is reconnected to the internet.

But that is a small price to pay when it comes to delivering excellent user experience. Since loading speeds have a tremendous impact on user retention and engagement, this is a critical benefit of a PWA.

2. Development cost

Building a PWA that runs on multiple operating costs and platforms is cheaper than developing a native app from scratch for both Android and iOS. In fact, it would dramatically reduce your workload as you would not have to invest time updating it and adding new features to it now and then. Managing PWAs is hassle-free.

3. Storage space

Native apps take up space on the mobile phone. The heavier the app, the more space it will take — which is not favorable in the long run. With PWAs, that is never a problem. The end users can access the PWA’s full functionality without having to worry about the storage space.

4. App visibility

Unlike native apps that can be downloaded from the app store, PWAs can be accessed on the browser. A PWA is basically an app-imitating website that needs to be search optimized, increasing the opportunities for organic growth and engagement.

Key Features Of Mobi PWA Solution

Our Progressive Web App Builder is everything you need to achieve success and consistent growth in your eCommerce business. It is compatible with Magento 2.3 version and enables you to create blazing fast and reliable customer experiences on mobile.

Mobi PWA delivers the convenience and utility of the mobile app combined with the reach and engagement of a website in a way that benefits both end customers and eCommerce business owners. Here are ten features of Mobi PWA to know about:

1. Lightning fast speed

Speed is everything online, and if you want to capture your audience’s attention for the long haul, you must deliver a storefront where it loads the pages fast. Mobi PWAs use service workers to do local caching and fetch data. This means the page content within milliseconds — even without the internet connection. Who does not want that?

2. More customer engagement

You want your customers to be receptive to your offerings. Your business success depends on it! Mobi PWA is engineered to bridge the gap between demand delivery with smooth checkout, simple UI, and fast speed. You can enjoy 50% higher customer engagement rates with our PWAs. That is a guarantee!

3. Native functionalities

Our mobile-first UX emphasizes making shopping easy for your customers. Besides, our PWA app builders are highly secure, multi-browser-responsive, and SEO-friendly. You can send push notifications and give access from the device’s home screen — without installing it!

4. Multi-platform solution

Your customers are everywhere, which is why developing an app for just one platform is a huge mistake. Mobi PWA is designed to deliver a unified experience across devices. Whether it is mobile or desktop, they will browse through and shop the same way.

5. Marketing compatibility

Knowing how your storefront is performing across platforms is imperative for business growth. Our Mobi PWA helps you analyze your marketing efforts by easily integrating with Facebook Pixel, SEMrush, and Google Analytics. Numbers speak volumes; listen.

6. Flawless user experience

Eliminate the distracting navigation menu on the top and the address bar at the bottom to enable your customers to see the big picture. Allow them to “add your app to home screen” without downloading the app from the app store.

7. Page builder functionality

MobiCommerce wants you to envision the PWA of your dreams, where our proprietary page builder comes in handy. Allow yourself to design the app interface however you like. Create the homepage and category pages using our advanced widgets. You do not need any technical expertise to do this.

8. Multiple integrations and add-ons possible

Our developers will ensure your PWA has all the necessary integrations in place. For instance, if you want smooth web browsing functionality, we would suggest PrestaShop. If security is a huge factor for you, we will go with WooCommerce. Similarly, we would integrate your app with other tools like SEMrush and GA.

9. Responsive and engaging UI

PWAs allow you to offer your end-users a unified experience on the browser and the app installed on their devices. As the interface would be the same on both platforms, the user would not have to learn browsing through more than one interface.

10. Most powerful tech stack

Build a high-performance PWA on Magento that has proven its mettle in the market for boosting user engagement, conversions, and the bottom line. Mobi PWA is exactly the eCommerce PWA solution you want — robust and timeless.

Combine the strength of Magento with the richness of React Native, which comes with a best-in-class JavaScript library for building user interfaces.

In a nutshell, if you aim to fetch maximum traffic to the app without compromising the user interface, Mobi PWA delivers that smoothly and cost-effectively.

Four PWA examples in eCommerce

There is no doubt that PWAs are reliable, incredibly fast, and highly engaging. They have found their worth in eCommerce and how. Here are a few examples:

1. India’s eCommerce poster boy, Flipkart, adopted the PWA technology and fetched 3X more user engagement and lower data usage and 40% higher re-engagement.

2. Alibaba’s PWA achieved around 76% higher conversions across browsers, 4X higher interaction due to the “Add To Homescreen” prompt, and 30% and 14% more monthly active users on Android and iOS.

3. The world’s leading hotel search engine, Trivago, increased its user engagement by 150% after launching a PWA.

4. Top African eCommerce site Jumia reduced its bounce rate by 50% and gained 12X more users after introducing a PWA for their online business. They also witnessed a 33% higher conversion rate.

Over to you

PWAs certainly offer a ton of benefits to the eCommerce landscape, enabling online shops to engage users for the long haul and enjoy higher conversions. If you have not given PWAs a thought until now, Mobi PWA is the right choice for you, and you know why! We are the best Progressive Web App builder. So, do not waste time. Just book your demo here to get started with MobiCommerce.

PWAs have proven to achieve 50% higher conversion rates for eCommerce companies along with a better customer experience and higher searchability on the web app.

No wonder popular eCommerce brands like Alibaba, MakeMyTrip, Jumia, and George.com launched their PWA-enabled websites. Alibaba achieved 76% higher conversions across the web and mobile browsers!

Learn how you can enhance your online store performance using Progressive Web App technology.

MobiCommerce is one of the early movers in PWA development with successful implementation. Our full-fledged framework is built over preferred React technology stack.

Key points will discuss in the webinar,

• PWA – a next-gen eCommerce solution
• Exciting features of PWA
• Why PWA for better user experience and higher conversion rate
• PWA for Desktop & Mobile – suitable for all size of devices
• The reasons why PWA eCommerce performs better in Google Search engine
• Live Demo of MobiCommerce Magento PWA solution
• Successful case studies of PWA solution

Presentators –
Danish Hussain
eCommerce Expert
Dipika Jadwani
MARCOM Expert

25th September, 2019 – 12.30 PM to 1.30 PM GMT

View Recording!

See you at live Webinar!

PWAs have proven to achieve 50% higher conversion rates for eCommerce companies along with a better customer experience and higher searchability on the web app.

No wonder popular eCommerce brands like Alibaba, MakeMyTrip, Jumia, and George.com launched their PWA-enabled websites. Alibaba achieved 76% higher conversions across the web and mobile browsers!

Learn how you can enhance your online store performance using Progressive Web App technology. Attend the exclusive live webinar to see live demo of Magento PWA solution.

Key points will discuss in the webinar,

PWA – a next-gen Mobile eCommerce solution

A brief about PWA technology and current trends

Exciting features of PWA

Why PWA for better user experience and higher conversion rate

PWA for Desktop & Mobile – suitable for all size of devices

The reasons why PWA eCommerce performs better in Google Search engine

Live Demo of MobiCommerce Magento PWA solution

Successful case studies of PWA solution

Presentators –
Danish Hussain
eCommerce Expert
Dipika Jadwani
MARCOM Expert

Date: 28th August, 2019, Wednesday
Timing: 12.30 PM to 1.30 PM GMT

View Recording

See you at live Webinar!

Google first introduced Progressive Web Apps (PWAs) in 2015 with an aim to reduce app fatigue and poor app discovery rates by creating an enhanced website that could function just like a native mobile app.

In the last two years, PWAs have proven to achieve 50% higher conversion rates for eCommerce companies along with a better customer experience and higher searchability on the web app.

No wonder popular eCommerce brands like Alibaba, MakeMyTrip, Jumia, and George.com launched their PWA-enabled websites!

Did you know Alibaba achieved 76% higher conversions across the web and mobile browsers and increased its interaction rate from Add to Home screen by four times – all because of its web app!

But what’s so great about a PWA?

Unlike native apps, PWAs are written in standard web languages, don’t require any installation and run on web browsers.

Image Source

The fact that they have an advanced loading experience and better internet discoverability cost a fraction of what it takes to build a native mobile app and can be accessed offline makes them all the more appealing!

Soon, PWAs are expected to replace many Android and iOS apps and currently have enough strength to improve the mobile platform. The development and maintenance costs alone are supposed to be higher than 33% if a PWA can serve all mobile web needs.

The PWA community expands and how!

In 2018, Magento rolled out the PWA Studio – a suite of tools for developers and merchants to use to build and maintain eCommerce storefronts, with an app-like functionality, on top of Magento 2.

The Studio enables a framework which adheres to the Magento “principle of extensibility.”

That means the framework allows easy addition of new functionalities and capabilities as and when it grows – which is ideal in the case of eCommerce sites that are continually adding new product pages or upgrading user-interface.

There are three primary tools that Magento’s PWA Studio includes:

1. A PWA-buildpack that comprises development tools for a Magento PWA storefront.
2. Peregrine which contains UI components for a Magento PWA.
3. Venia, a proof of concept of Magento 2 that is built using the PWA Studio tools.

On further research, we found that the Studio boasts of the following four core features:

• Flexibility to personalize content and add local preferences
• Deployment of innovative commerce and CMS theming
• Purpose-built developer tools for fast prototyping, helpful debugging, productive feedback, and increased productivity
• Modularized component architecture to help drive opportunities for extension resellers

 

Adding to that, here are five basic concepts of the Magento PWA Studio make it a favorable choice when it comes developing PWAs:

Image source

1) Application Shell

What is that, you ask? It is a simple PHTML file that is curated at the beginning of a project and is rarely edited as the project progresses and evolves.

The Application Shells forms the basis for the HTML response and holds responsibility for:

• Indexable and socially linkable metadata for the webpages
• Minimal branded UI during the page loading time
• In-lined critical CSS and global data
• Seed JavaScript file to shorten the PWA runtime and the time it takes to load the entire page data

2) Application framework

Once the PWA is up and running on the Magento platform, it only interacts with the data via API calls. That is because it runs on a new core JavaScript framework which ensures a unidirectional data flow pattern.

3) API layer

The functionality enables the developer to work on a new style of API and on new methods that can provider lighter and more customized responses, unlike the REST designs. Such a feature enables the PWA to provide a web experience to its users that is similar to native mobile apps.

4) React

If your goal is to create an interactive UI, then you must deploy React which is a JavaScript library for user interfaces. It expedites the PWA development by:

• Ensuring an appropriate solution is chosen for the project
• Creating complex interfaces for any application state
• By rendering the UI correctly when the state changes
• By instigating developers to build modular and UI components for coding easily

5) GraphQL

If you are looking for an alternative to REST endpoints, then GraphQL is ideal. It’s mainly a service layer of the service and data query language of the client.

A single GraphQL can comprise requests for combinations of multiple data sets. PWAs decrease the server call numbers and data returned amount, and thus enhance the performance.

Over to you

The world of PWA is transforming rapidly, and Magento PWA Studio is expected to be the next big thing for the mobile web. With so many attractive features in the kitty, that isn’t surprising at all!

However, if the Magento PWA Studio is not your cup of tea, other options in the market can build your eCommerce storefront PWA for even a better deal.

PWA (Progressive Web App) can be illustrated as a blend of a mobile app and a website, bringing out the best elements of both and giving users an amazing experience.  A PWA has to ensure that it meets certain requirements giving an app like feel. PWA has the upper hand compared to apps because it uses some of the latest web features to give an app like experience to its users.  It has gained immense popularity in the IT world in a very short span of time.

What is a Progressive Web App?

PWA is a website that looks and performs like a mobile app, which clearly means that you can add this to your Smartphone’s main screen, send push notifications, work offline, or access the hardware of the device. Do all you want from this progressive web app. Yes, even without a clear network this app will work smoothly, not be hampering your actions within the app.

Many have benefitted after adopting the PWA. Let us look at some facts

• By Building a PWA Garbarino’s conversion rate increased by 27%, visitors returned by 13%, their page views increased by 35% and they also saw a decrease in their bounce rate by 9%.
• BookMyShow’s conversion rate increased by 80% and they also saw a dramatic increase in revenue after they launched its PWA.

Top 7 Benefits of Progressive Web App

#1. The Offline Mode

It is the world of internet and everything will stop if the internet is not working. The poor internet does not allow a complete and proper display of websites sometimes. With PWA, the offline mode is one of the biggest benefits. You can make any changes and they are saved automatically. To make an offline page all you will need is a brand logo, some information and some features you wish to highlight. If you have a business that will require a catalog then your customers can see the products in the offline mode. This not only keeps the customer engaged but will also help to retain them.

#2. App-Like Feeling

Another feature to highlight about the Progressive Web apps is that they give you an app-like feeling, yet having all the website features with the dynamic data & access to the database. It lets the user operate in similar settings. Customers are looking for something that is easily accessible, with the more than half the world spending time on mobile apps, PWAs will give users the liberty to check updates and other details on their phone. It will feel like an app, but works like a website.

#3. Performance Enhanced

Progressive Web Apps are much faster than mobile apps. The technology used in creating a PWA is what makes it faster. Even in flaky networks, you get a seamless navigation. The animations are smooth making it fun to use this app. PWA is fast loading.

• More than 40% of users bounce from the website because it takes more than 3 seconds to load.
• Recently Forbes adopted PWA and said that PWA loads in 2.5 seconds on mobile compared to 6.5 seconds in the previous site. Impression increased by 10% per session.

#4. No Install & Download Time

Unlike other apps, PWA’s do not need a lot of time to download or install. You do not need to go through Google Play or App store, but you can directly download the app on your device. You do not need to wait for the app to download and then install. There is no need to go through any app store submission. These apps do not need to be published on Google Play or Apple App Store. You can download them easily with links and sharing also gets easy. All you have to do is share the link on various social media platforms that allow them to install the app without going to the app store. It is as simple as that.

#5. Maximize Reach

The mobile web users have increased over the years. A PWA helps businesses to reach maximum users across various platforms in less time and less effort in development. Where the competition if you have the ability to reach more users in less time you are definitely at an added advantage.

#6. Amalgamated Customer Experience

Exchanging your native apps with PWAs means to give your customers access to the same version of apps. Having this uniformity across all platforms ensures that you are delivering consistently dominant and enhanced user experience to all your users.

#7. Enhanced Conversions

Being able to access the catalog or the app even in no network zones enhances your conversion rate. PWA helps to increase your conversion rate by increasing prospective reach with low acquisition cost.

“Flipkart, India’s largest e-commerce site, decided to combine their web presence and native app into a Progressive Web Application that has resulted in a 70% increase in conversions.”

Progressive Web Apps is the bridges the gap between mobile apps and websites. You will not be able to get these features from Native App or e-commerce websites. PWA has not only eased the work of admin but it has also enhanced user experience. All businesses have understood this and have stated adopting the new trend of PWA.

Conclusion

PWA is a long-term investment that will bring numerous benefits to your business. Adopting PWA will add wings to the success of business and giving it an amazing growth.