Tag: ecommerce solution provider

Unless you have been living under a rock, you will agree how the current digital landscape is more focused on the consumers than ever before.

Not only are they spoiled for choice but also they demand to have a shopping experience that enables them to purchase from various touchpoints, and that transcends all mediums such as mobile, IoT wearables, PWAs, social media, and so on.

If you want to gain a competitive edge in the market minus the hassle, the answer is headless commerce for digital delivery.

What is headless commerce?

In simple words, it refers to an eCommerce solution where its frontend and backend aspects are decoupled. Meaning, the “head,” which comprises the user interface, digital marketplace, social commerce, and more, can be updated or changed separately without hampering the backend.

A headless eCommerce solution lets you tap into the full potential of online retail and ensure an incredible user experience because you can customize the features and functionalities of your eCommerce storefront without shaking the foundation, i.e., the backend.

Four benefits of headless commerce for online merchants

1. Faster time-to-market

Building a multi-channel retail experience with a transitional eCommerce platform can be painfully slow. In headless commerce, the content and products are placed centrally and delivered via API to all platforms.

This ensures faster time-to-market when adopting new channels, entering new geographies, and so on. Fashion e-retailer Net-A-Porter, running on a single Java codebase, now does multiple releases a day after moving to this technology.

2. Flexibility for developers

Headless commerce enables you to select the eCommerce platform which best suits your business requirements while also allowing you to choose an appropriate frontend — be it a PWA, CMS, or a DXP. The great choice in options helps developers streamline their processes and be more efficient — without disturbing the workflow.

3. Omnichannel consumer experience

Even though consumer demands change over time, they want to receive a consistent buying experience across channels and devices.

Thanks to headless, you can use dynamic commerce capabilities to your advantage, such as product information management, merchant tools, shopping cart flexibility, and so on, and connect your eCommerce storefront through the API to any CX frontend.

That means — you can share your products, blog content, company videos across channels without re-architecting your eCommerce platform.

4. Seamless integrations

An API-driven headless commerce platform enables frictionless integration with other platforms like ERP, CRM, and MarTech tools. This eliminates the need for partial integrations that are often complex and involve plugins requiring timely updations.

Integrations are time-saving and straightforward in headless commerce as the frontend UI layer is synchronized with the backend but not connected. With the suitable API, you can ensure the data flow happens bi-directionally, reducing manual labor.

Four headless commerce use cases

1. Customization for different regions

You can create subsets of page content for web apps and sites in the backend, pulling appropriate messaging for region-specific channels. This helps increase customer conversions.

2. Formatting for different delivery methods

Not every device is meant to achieve a standard sale. For instance, smartphone apps help find product information and wishlists. They enable leisure browsing. In comparison, the desktop could be the place where consumers close the deal.

Headless commerce enables you to adapt the touchpoints to deliver information or experiences that your customers are looking to get.

3. Overcome language obstacles

Although Google and other translation engines help translate professional web content in different languages, they produce a less than ideal outcome. For example, the English language uses infinitive modifiers for verbs, making the French translation awkward.

Headless commerce enables you to accurately encode the content with proper characters and alphabets before syndication.

4. Allow for better optimization

Headless commerce nudges you to try different templates and test various approaches on the system. For instance, you could experiment with different backend search solutions with the same frontend search capability. That is how Amazon gets to know its customers. The tech giant makes changes constantly, measures the impact, and then optimizes the functionality.

Five technology trends in headless frontend headless architecture

1. GraphQL (for APIs)

It is an open-source data query and manipulation language which enables robust API development. It makes optimizing queries over the network to data sources possible. Meaning, if no prices are requested for a product range, there is no need to load them to the frontend.

GraphQL allows you to get all the required data for one request. For instance, if a request is made to view the shopping cart, it will also fetch the number of products and the complete user profile. The language enables you to build access points to business processes from external apps and third-party sources.

2. High performance

Ecommerce storefronts with superior speeds will always be favored. Headless commerce works with only real-time data sources having a response speed of 150 cms or less.

The technology can consolidate and cache data from non-real-time data sources such as legacy systems and ERPs, which are traditionally not ready to load data at the time of a request.

Therefore, speed up your store by shifting display logic to the frontend, streamlining the backend, and accelerating its performance with a PWA. That is what makes headless eCommerce platforms ideal for online trade data consolidation and enrichment.

3. Impressive scalability

Headless commerce scales itself at the same pace as the business itself. It deploys several scalable storage sources and non-relative databases such as Redis, Elasticsearch and Azure Cosmos DB, and so on to ensure the storefront expands as its load increases.

That enables you to adapt to consumer trends faster by working on both frontend and backend development simultaneously, across platforms, in a programming language of your choice.

4. Core functionality extensibility

Headless commerce is all about ensuring you enjoy better market competitiveness and eCommerce profitability. Since it allows A/B testing of different templates on the backend and frontend, finding the ideal combination for your eCommerce business is not a problem.

You can extend the core functionality of your online store on different levels, such as:

• Core persistent models
• Core API contracts
• Override implementation

For instance, you can replace the default implementation with personalized business rules — replace price list rules with dynamic price mechanisms or integration with your ERP system.

5. Heightened security

Security is never a problem because the headless commerce development process is undertaken with modern safety protocols that make it challenging for hackers to breach the frontend or backend of your eCommerce application.

As there is a single data structure to monitor and control instead of a multi-headed monolithic system, this decreases the risk of critical failure. Moreover, the CMS functionality can be hidden under one or more layers of the codebase, keeping it away from the prying eyes of the hackers.

In addition, the APIs provide content to a headless CMS that is primarily read-only mode which again reduces the risk of a cyber attack. Plus, temporary issues on either frontend or backend would not compromise the continuity of the online store.

Over to you

Smart voice assistants, in-store interfaces, and Amazon Dash buttons are giving consumers new ways to explore product information and place orders. Ecommerce companies that do not adapt to the evolving technologies get left behind.

Headless commerce solves many problems, giving you the power to deliver content on different devices and touchpoints through APIs. A decoupled eCommerce platform is the present and future. So what are you waiting for?

Deliver the most unique user experience by creating a fantastic shopping experience with a powerful headless website builder. Use MobiCommerce!

The lockdown period gave a major spin-off to consumer behavior such that online ordering became an overnight habit. But the question is, will it be just a pandemic hangover or a forever manner?

An invisible virus brought a complete halt to all our lives. From washing hands thoroughly, wearing masks, social distancing and now vaccines, we may be able to speed up the recovery from the damage this pandemic has caused. However, the end is distant and uncertain. The deadly pandemic impacted all areas of our life and we could see new behaviors emerging in work, learning, communication, lifestyle, travel, health, entertainment, and the drastic one – shopping.

The moment the pandemic stepped into our lives, from businesses to consumers, all have taken refuge in the world wide web. Online selling and buying started becoming the new normal, in fact, the only mode of survival during the pandemic. Only those already online or businesses that re-evaluated their development strategies and invested in a smart eCommerce solution saved its face from the fall and rose stronger. So, what happened?

Well, eCommerce was here for many years but pre-COVID-19 the majority of the people refrained from purchasing online due to lack of trust, fear of fraud, and not being able to buy products at a good bargain. Preference for perishable/essential items and items with a big price tag, online, was also less. Hence, businesses relied on footfalls to check their growth and test the effectiveness of their marketing strategies. Online traffic was never considered as a measure of their success. Not long ago, a face-to-face meeting was considered inevitable to finalize a deal or maintain trust in clients. However, COVID-19 changed all that overnight.

Also Read: 7 Steps to Prepare Your Ecommerce Business for Continuity and Unexpected Future Post-COVID-19

The Behavioral Change: Temporary or Permanent?

The outbreak of online ordering that happened during the lockdown appears to soon become a permanent thing looking at the way the consumer preferences are changing due to:

Digital penetration: With the ease and availability of smartphones and cheap 4G network, online ordering started becoming more convenient than shopping offline, risking life among the crowd. The way digitalization has enabled consumers from distant places to order their necessities at their doorstep during such unprecedented times has helped build trust and loyalty in online shopping.

The COVID-19 fear: The fear of getting COVID-19 has not ended yet which is a good thing as it is one of the best measures to curb the spread of the pandemic. The more the fear, the less will people come in contact. Thus, it is the fear that caused the paradigm shift in consumer behaviour as people began shopping online more than going out. Although everything is back on track, a majority of consumers still prefer shopping online which may follow in the coming years too.

A Note for Retailers

With the emergence of new world order, i.e., consumers ordering online, retailers need to make a few changes in their way of business to survive and sail through the pandemic and the future ahead like:

• For starters, offline retailers must approach an eCommerce solution provider right away and develop their online presence to safeguard their futures.
• Embracing an omnichannel ecosystem and merging their online and offline operations would bring more benefits than they can imagine.
• Retailers already having an online presence must along with their eCommerce mobile app development company, revamp their eCommerce solution with innovative and latest ways in terms of features, content, appearance etc., to keep customers hooked to their store.
• A boost in social media presence would cause no harm as customers are always hanging out there, and reaching out to them where they are, is a chance no retailer must miss.
• With growing online competition, it is important to maintain the store visibility, and hence; retailers must focus on capitalizing on their existing customer data to drive traffic to their online store.
• Multiple payment options, easy navigation, simple checkout process, order tracking, personalization, all these features are what customers are looking for in any online business solution, therefore; ensure you have it all covered while getting your mobile commerce solutions developed at the hands of an experienced mcommerce app builder.

In A Nutshell, COVID-19 Brought with Itself Winds of Change

The COVID-19 pandemic introduced a new world order, changing the course of workflow and creating space for more creative innovations, digitally. So, if you are looking to reclaim your business, we at Mobicommerce are here to help you. Power your online store digitally today for greater reach and accessibility in the future.

 

 

 

 

 

 

 

Planning to set up a multi-store online presence? The most important step for that is to choose an effective and reliable eCommerce platform and that is none other than MobiCommerce.

It is rightly said that when you are considering something why not think big? Because a lot of them are typically taking a “one-size-fits-all” approach when it comes to online business. The competition of eCommerce sites is getting hotter day by day but unfortunately, there are very few who take the road less travelled i.e. the road of multi-store e-commerce.

What’s such a big deal about Multi-store e-commerce? 

Multi-store e-commerce is nothing but a combination of several shopping stores which can be managed from one admin panel which can be yours. Under the umbrella of your brand’s ownership, you can then run multiple storefronts, experimenting with multiple product lines, store designs, marketing strategies, segmented customer targeting, and much more, by assigning multiple administrators and staff to manage a specific store.

What will a multi-store ecommerce solution do for a business? 

It is quite natural to fear about taking such a step and opening a multi-store e-commerce solution than single e-commerce but, guess what? Opting for it is the best and smartest way to beat the competition in today’s market. Why? Because a multi-store ecommerce solution is no less than a jackpot.

The implementation of multiple online stores can benefit in several ways. First of all, since each storefront of yours will be promoting your brand, you will obtain a better online presence. To add more, greater visibility, higher traffic and conversions, wider customer base, global exposure, high ROI, the list goes on…… are some of the fruits you can enjoy.

Now, all of these can be possible only if your multi-store ecommerce solution is built right i.e. at the hands of the best ecommerce solution company because it all depends on how eligible it is to run multiple stores and attract multiple vendors as well as customers. To make that possible, you need someone who is a seasoned player in the field of ecommerce solutions services like MobiCommerce. You may ask why MobiCommerce? The following are the reasons;

Why Mobicommerce is Entitled to be the Best Multi-store E-commerce Solution?

Due to the extensive experience and expertise in developing innovative and promising e-commerce solutions for small and medium businesses across the globe, delivering the best quality work at the fastest turn-around time, MobiCommerce became the most sought out B2B and B2C E-commerce and M-commerce App Development Company.

The reason it also excelled in being the best multi-store ecommerce platform is because of its approach and set of tools and features it provides to set up a multi-store business which is as follows;

1. Excellent Storefront Features: Mobicommerce understands that every store owner desires to deliver an amazing user experience and gain 2X store revenue for which it offers customer-centric storefront features like mobile-friendliness, fully-tested Android and iOS branded native apps that can be used to send automatic B2C notifications and more, customer account creation through which a customer can view order history, update shipping addresses, access account information, and even review products and vendors from the dashboard, customer loyalty program, advanced product search and filtering, daily deals & gift cards, payment options like e-wallet and store credits, quick and easy social media log in, one-page checkout, e-mail and SMS notifications to keep customers updated, multi-vendor orders management, delivery time & date preferences and so on.

2. Marketing and Promotional Features: Mobicommerce allows each storefront to market and promote products with the cross-selling and up-selling feature. It is built with the most current SEO best practices that make the marketplace easily visible to the search engines. It allows you to set up gift coupons and discounts that customers can use on your website, web app, or mobile apps. Apart from that, social media sharing, mobile deep linking, push notifications, one-step checkout, related product recommendations are the other features which will make your multi-store e-commerce solution a star among the crowd.

3. Marketplace Owner Panel: Mobicommerce makes it easy for you to manage your multiple stores with an efficient admin panel which includes all necessary features like vendor management, commission management, advance vendor payout system, tax management, vendor ratings and reviews, order management and much more.

4. Vendor Panel Feature: Where each vendor of your marketplace will get a unique store to display and promote their products within your marketplace. Moreover, it also provides a dedicated dashboard using which each vendor of your marketplace can manage their store without any interferences. Other management features like vendor catalog and order control, vendor membership, accounts & MIS and more will keep your vendors happy and content.

5. Shipping and Payment: Mobicommerce marketplace comes with features that make shipping and payment easier to manage, including several automated features that save your time and money like real-time and manual shipping calculations, 3rd party payment integrations, logistics management, and multi-shipping options.

In short, it does not matter what kind of marketplace you have in mind, be it a generic, on-demand delivery, on-demand service, booking, or B2B multi-vendor marketplace, Mobicommerce knows what each one needs and serves features for all accordingly.

Conclusion

You will easily come across a lot of ecommerce development companies that offer a multi-store e-commerce solution but, you will get a complete omnichannel sales solution only from Mobicommerce. Everyone wishes for a feature-rich, customizable, scalable, and fully-tested marketplace with quick go-live ability which Mobicommerce fulfils smartly, efficiently and cost-effectively.

So, look no more if you want to attract customers, impress vendors, and optimize sales because Mobicommerce has already proved why it is the best ecommerce solution provider among the competitors and hence you must go for it.