Tag: B2B ecommerce multivendor marketplaces

B2B Marketplace 01

Why Investing In The B2B Ecommerce Marketplace Technology Is Important For Manufacturers, Distributors And Wholesalers

Retailers have always been quick to embrace eCommerce. From selling clothing and sporting equipment to garden goods and groceries online, they seemed to have hit the jackpot with both B2B and B2C online mediums.

However, the same can’t be said about B2B manufacturers, distributors, and wholesalers. For starters – the vast majority of them don’t enjoy the high-profit margins or the revenue growth that a mature eCommerce business generates.

The B2B manufacturers, distributors, and wholesalers lag because they are not sure how if their customers want to buy online. Not so surprisingly, manual transactions account for 49.3% of all sales by manufacturers and distributors.

A survey conducted by B2BecNew states 50% of them don’t even have an eCommerce website, let alone any other option of selling their business online. With the B2B marketplaces and eCommerce websites collectively a $1tn market, things are bound to take a turn for the good.

The B2B manufacturers, distributors, and wholesalers now show an urgency to get into the game. That means, out of those who don’t have an online presence, 75% plan to launch a website within two years while almost 59% of them plan to do it within a year.

However, having an eCommerce website is not just enough. You must also invest in a proper B2B eCommerce marketplace technology. Here are four reasons why:

Enjoy higher profit margins

Consumers tend to spend more on an online transaction due to product recommendations, pop-ups instigating impulsive buying, and easy to navigate websites. The more eCommerce sites are more comfortable to navigate and browse through; the more transactions will they attract.

Whether you are a manufacturer, distributor, or a wholesaler, a user-friendly website will grant you profit margins that are several points higher if you have an eCommerce store. One of the biggest reasons for the same is an automated order entry that reduces waste productivity and customer dissatisfaction by upping a typical order value from $150 to $50.

And that can happen only when you invest in a robust marketplace technology, an online multi-vendor marketplace software on Magento, to be precise. But before purchasing one, make sure tally the costs and look for vital features such as payment gateways, integration with ERP, admin controls, customization properties, and more. Sign up for several demos before selecting one.

Too often, B2B companies don’t take the time to research the technology and dive straight into the world of eCommerce. Don’t make that mistake.

Leverage supply chain management

The emergence of eCommerce has been disruptive, not just for consumers but also for retailers, manufacturers, and distributors. There was a time when only one distributor could only access the supply chain.

However, by joining hands with multiple vendors and distributors, eCommerce retailers have managed to offer not only various products but also faster deliveries. Moreover, the consumers of today are used to having the order status on their fingertips.

Anything less than that causes immense dissatisfaction to them. As a manufacturer, wholesaler, or distributor, you must strive to give your customers an impeccable customer service. And that includes image optimization, detailed product information, social selling, a dedicated customer care team, and more.

Join hands with multiple verticals across the industry for that. Leverage supply chain management. But to manage it all, get the right B2B multi-vendor marketplace eCommerce software for the best results.

Upsell and cross-sell your customers

It is true eCommerce brings you closer to potential customers from every part of the world. But when that happens, why leave the golden opportunity to upsell and cross-sell them? B2B distributor sales reps, for instance, are masters at predicting their customers’ needs.

That is how distributors generate maximum leads and convert them to profitable transactions. However, to do that, the reps must be free of taking orders manually, and that’s only possible when the right Magento marketplace software solution is in place.

That way, they can focus on talking to customers about new product offerings and opportunities to grow their relationship with the customers. The eCommerce marketplace technology has brought a shift in the typical sales approach and given birth to a different type of relationship between the customer, retailer, and the distributor – one that should be leveraged properly.

Helps manage data

It’s a fact: manufacturers, distributors, and wholesalers have to invest in data management to be able to grow in the eCommerce space. If you don’t have the right systems in place to maintain and use data, you cannot compete in the digital world, let alone succeed.

For starters, the infrastructure must align with the supply chain function. From the mobile app, CRM, and website to shipping and warehouse – the success of your eCommerce store relies on the interconnectivity of the data collected.

Therefore, upgrade your front-end systems to ensure the best possible experience for your customers and overhaul the back-end systems for your staff. Look at any Magento marketplace software solution that can take care of all your needs, and especially help you manage data.


According to the B2B Ecommerce Market Report, an increasing number of are investing resources into their eCommerce stores or doing business on multiple B2B marketplaces. The scenario is favorable, and if they continue moving in the direction, the results will be phenomenal.

Event or Show Booking Marketplace

Event or Show Booking Marketplace are Growing in South East Asia

Event management and all related businesses are running strong in South East Asia. With recent reports showing the emergence of a staggering number of millionaire businesspersons in this region, it is no surprise that conference, seminars and even private parties are on the rise. Naturally, event management companies native to the region as well as from outside are keenly interested in tapping into this market.

However, it is not so easy to penetrate this market as it is already saturated with high-end event planning and management service providers. So, smaller companies take advantage of multivendor marketplace options to optimize their business cycles. Generally, these platforms utilize Magento multivendor marketplace extensions to deliver the widest options to clients and also offer specialized services.

Now when it comes to these multivendor platforms, there are tons of other factors which will need to be considered. And all of it depends upon the online marketplace interface that you adopt. Since all bookings are done online and many happen on short notice, having a responsive, customized and easily used marketplace interface is key to success. Below, we have compiled a list of some of the most critical features that you must have in your multivendor marketplace script:

Top Features Your Event/Show Booking Ecommerce Multivendor Marketplace Must Have?

1. Region-specific Services

Customization is the name of the game in the world today and the event planning industry is no exception. South East Asia, in particular, is a culturally diverse region featuring blends of novelty and tradition. To successfully cater to potential clients from this region, your Magento marketplace software needs to be able to accommodate these different facets.

Exploration of services based on thematic similarities like cuisines, décor, purpose etc is a good way to help clients get what they want in quick time. If your marketplace platform can deliver this then it can potentially become a leading presence in the market.

2. Variety Ensures Success

One of the main reasons why event planning services offered via B2B ecommerce multivendor marketplaces are so popular is convenience. Having multiple businesses offer competitive services under one platform allows clients to compare and choose the best for their needs.

So, in order for your marketplace platform to get successful, you need to offer a wide number of options. This refers not only to companies but also services. Of course, there is a definite amount of value in specializing in say business events. However, the more diverse your list of vendors, the higher the chance of long-term growth and success.

3. Tier-based Services

Having a multivendor marketplace for your event planning and show booking services is only the start. Even if you have many options, it is not necessary that clients will be willing to go through them all to choose the one that will fit them best. So, it is important to structure the services on the basis of tiers.

There are many ways to establish tiers in your marketplace. All of them must be calibrated to provide a unique cross-section of services to clients. This is critical for helping them make the right selection. For example, a show booking service based on the venue charges should be combined with the potential catering and décor options. Similarly, multiple day bookings should be combined with the cumulative valuation of overall costs at a fairly lowered price.

4. AI-based Suggestions

Artificial Intelligence can be a great help for B2B multivendor ecommerce systems. They can help clients understand where their needs can be most easily and economically met. The AI can factor in vital things like location, budget, type of event etc. and provide smart suggestions to clients for the best experience.

Having a smart AI which can provide the best suggestions and navigational help to clients requires the use of highly-qualified Magento marketplace software builders. In order to ensure this, check the total validated work experience of your developers as well as their actual skills. This will help you get a fair idea of how much value for money you are getting.

5. Season-specific Service Options

One of the most effective ways of catering to any event booking market is to offer season specific services. Consider the most important times of the year when business and personal events are frequently held. During these times, you can offer lucrative discounts or complementary services through your multivendor market script. If you already have a good presence, then consider how you can expand it. All of this will help solidify your market reputation and popularity.


Event planning, booking,and management is a vast field and a very profitable one. It is also highly competitive and so, multivendor ecommerce marketplaces for this platform have risen to prominence. If you are planning to establish a dominant marketplace for these services, consider the factors we have mentioned above. This will help you cater to your clients in the best way possible and rapidly grow your enterprise.