Tag: magento mobile app

mCommerce Solution Webinar

Live Webinar: Boost Conversions By 3x With Next-Gen Magento Mobile Commerce Solution

According to Statista, 52.2% of all website traffic worldwide was generated through mobile phones in 2018. It hardly surprises the number will continue to rise this year.

The way online commerce is rapidly growing, expectations of consumers-on-the-go have also increased and to fulfill the demand, entrepreneurs have to come up with fast and easy-to-navigate mobile experiences to generate more revenues.

Thankfully, next-gen mobile commerce enterprise-level solutions like Native Apps and Progressive Web Apps (PWAs) are built with multifold features to grow m-commerce businesses.

If you are in a similar spot:

1. Would you like to grow your e-retail store sales by 3X?
2. Afraid of venturing into lengthy app development processes?
3. Has mobile been a particularly tricky platform for you to tap?

If your answer is YES, register for our webinar and become just one step behind to breathe life into your eCommerce business.

Key-points covered in the webinar include:

  • Why Mobile Commerce?
  • Mobile Commerce Trends & Analysis
  • Ecommerce Mobile Site or Mobile Application?
  • Native Magento eCommerce App Solution
  • Redefining Technology – Progressive Web Apps
  • Tour Of MobiCommerce’s Mobile Commerce Solutions


Saurabh Baheti
VP – Ecommerce Sales

Saurabh Baheti is Vice President Sales at Mobicommerce. He holds 14+ years of experience in E-commerce, M-commerce software and applications, Travel Technology solutions, Telecom, mobile wallet and VoIP Technology solutions. Over these many years he possesses hands-on knowledge of the industry and business needs which shall enable you to understand the core and related areas of e-commerce business and technical needs in this era.

Date: 14th May, 2019
11:30 AM to 12:30 PM GMT

View Recording!

See you at our Live Webinar Session!

subscription commerce

Why Subscription Commerce is Popular?

With passing years, there is a noticeable change observed in the trends and patterns of the ecommerce industries. Ecommerce is no more confined to developing an ecommerce app and website. It has grown more. Convenience and demands of the consumers are the main factors which have led to the emergence of new concept called Subscription Commerce.

Basic Concept of Subscription Commerce

Well “Subscription” is new for ecommerce industry but it has a strong presence in the traditional format such as subscription of newspaper, magazines, TV channel subscription and many more. With the benefits experienced in it, it has now been introduced on consumer demands for online retail too which may incur many advantages through it.

Advantages of Subscription Commerce for Customers

1) Ease of ordering: Subscription commerce gives convenience to order the products or services instantly. Once you subscribe, you can enjoy the perks of receiving orders every month without ordering or reordering it again and again.

For e.g. Vegetables and groceries is something which need to be ordered on daily basis. Customers can easily subscribe for repeat orders and get them delivered daily without placing the order every day.

2) Timely Delivery: Get your products delivered timely every day, every month or every week without fail.

For e.g. Aged people can get their medicines delivered every month on time without any reminders or calls to the chemists.

Not only from the customer’s perspective, it is advantageous from retailer’s perspective too.

Advantages of Subscription Commerce for Retailers

1) Engage the customers: Post installing your app, its quiet difficult to keep your user engaged. Subscription Ecommerce can be one of the ways to remind them about you every month, week or quarter.

2) Long term relationship with the customer: Subscription business gives retailers the ability to communicate with their customers very often and a strong and long term relationship with them.

3) Affordable retention rate: When your customer subscribe for your products/services, the effort to bring them back is almost null. You do not have to spend on display retargeting, social, email, etc. to bring them back because they will automatically buy from you either every week, month or quarter which means you have lower or almost no retention cost.

4) High margins: You earn higher margins as the cost on the subscribed customer is almost zero and the revenue earned via them is fixed at regular intervals.

5) Stock forecasting: With knowing the orders well in advance, you get a better idea of how much to stock for future orders and there won’t be any wastage. You get the full- fledged order predictability.

6) Brand building: If a customer receives order on recurring basis, your brand becomes the part of their routine life, and further it can help in spreading a word about your brand. They can also promote your products and services indirectly via social media.

7) Consistent monthly revenue: Get a stable revenue graph with fixed monthly, weekly or quarterly revenue.

Apart from the above advantages, one of the biggest advantages is that acquiring a new customer in Subscription ecommerce means you hold a customer for a longer duration, rather than just a one-time purchase.

Recommended Blog: 8 Must Try Marketing Strategies While Launching Your eCommerce Store

Subscription commerce works well with only few industries. It doesn’t fit well for the industries like fashion, accessories, restaurants and electronics. But there are few industries that can earn maximum out of it.

Industry Verticals Where Subscription Commerce is Beneficial

Grocery: This is the best and the most suitable industry where the subscription ecommerce model can work well as groceries are something which needs to be ordered on weekly or monthly basis and that too in fixed quantity depending on the number of people residing in a family. Maximum chunk have a fixed set of grocery order list that they buy irrespective of any factors through your grocery app.

Pharmacy: Pharma industry is the one who can use the subscription model partially for their ecommerce app. For e.g. diabetes requires a monthly refill that is fixed so for such health issues, subscription ecommerce perfectly fits which provides convenience to the customers with timely delivery of medicines via their online pharmacy app.

Laundry & Dry Cleaning: This is one of the potential industry where the subscription commerce plays an important role as laundries are something which need to be done either daily or weekly and if you generate a certain amount of subscriptions through your laundry app, you can earn sufficient just through recurring orders that if you do not grab new customers then too you will never incur a loss.

Spa & Salon: Even spa and salon industry can follow subscription model partially for the services like quarterly haircuts, threading, waxing and so on which need to be done within specific time period.

Viewing the above we can conclude that the subscription commerce is the future of ecommerce industry and recurring subscriptions are the biggest win for any ecommerce sites.

With recurring revenue, perfect inventory forecasting, and fixed customers, Subscription Ecommerce has a great potential in near future.

Marketing Strategies eCommerce Store

8 Must Try Marketing Strategies While Launching Your eCommerce Store

For retailers, having their own ecommerce store in this era is a must much like food and clothing required for the sake of surviving. Building an ecommerce mobile app or ecommerce website just won’t fulfil your purpose of expanding your business rather it would be just a vague step taken. To pull out the best out of your ecommerce store, it is mandatory to spread a word prior its launch. Most of the retailers fail all because of a weak launch plan for their ecommerce store.

Well if you are planning to start-up with your ecommerce store or create a mobile app for your ecommerce website, Try out the below 8 effective launching strategy for your ecommerce store:

1) Content Marketing: It all starts with content. Content forms an important part as what all needs to be placed in Videos, PR, Product detail page and other media needs to be decided well in advance. How you want to project your estore among your targeted audience totally depends on your content. For your content, having a strategy is essential. It should be something you plan up week wise or to be precise day wise. While deciding the content strategy, understand your target audience their interest level, their age group and how you can convince them to visit your ecommerce store.

Plan up each and every small step like planning to post contents on social media, setting your calendar for publishing the PR’s and ads or any other.

2) Email Marketing: As per a study conducted by direct marketing association, Email has an ROI of around 4,300%. Moreover,

  • It has an effective reach coz 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • It has also been found that 70% of audience make use of coupons codes they receive via email.
  • Also, 60% of people subscribe to an email list just to receive special offers from a particular business.

Above stats prove that email marketing would prove an effective methodology while launching your new ecommerce mobile app or website.

3)Social Media Marketing: A trending or you can say a default marketing strategy nowadays as 80% of your target audience spend around 3 hours a day on social platforms. Facebook, Twitter, Instagram are the popular ones which almost every individual uses. While Pinterest, Linked in and others are used quiet often by mid-aged group audience. You just have to analyse your set of audience and their presence on particular platform and just target that platform rather than wasting your time and money on all platforms.

4)Offline Marketing: In addition to online marketing, do explore the offline media too like Print media- Newspaper ad, Magazine ad, Leaflet, Hoardings and many more.

When to do what is very important while enabling the offline channel. It is suggested that if you are a well-established business, you can try out offline marketing as per your business requirements while for a start-up, it is advisable to go for an online channel first and at later stage when the funding or revenues are generated, offline channel can be a wise choice.

Recommended Blog: How to promote eCommerce mobile app and website using QR Code

5)Local Marketing:If your business falls under a category where you require establishing a local presence, do not forget to go for local marketing such as, if you own a brick and mortar store, reaching out to customers near your store with geo-location tools and local search engine targeting are proven to be an effective launch strategy.

6)Promote through PPC and SEO: An effective way to launch is exploring the Pay per click and SEO as 70% of people own a smartphone and uses the search option effectively. It is being advised that the Paid advertising should not always be the first option for a start-up as it requires funding therefore it can be the best way to generate sales if you have an ample amount of marketing funds or you can put your efforts in SEO strategies and grab an organic crowd.

7)Leverage PR Platforms: PR is something which gives your business an instant boost. All you need to do is list down the publicationsread by your target market/audience, segment it to different focuses with different pitch lines and there you go, results would be visible to you. Your ecommerce app and website would be spreaded at a go.

8)Bloggers & Influencers: When you are all new to your audience, Influencers and bloggers help you out in fixing your products/services on your consumers mind coz they are passionate about a particular topic and can attract followers having the same interest. You can easily amplify your reach with their help.

Now that you’ve ticked all the 8 points of the launch plan, it’s time to get the fruits out of it. If you’ve implemented everything listed above, you should surely have a healthy reach as well as following on the social media and an effective subscriber list of customer ready to visit and purchase from your ecommerce store.