Tag: ecommerce grocery stores

Know Why a Mobile App is Good for The Health of Your Grocery Business

Know Why a Mobile App is Good for The Health of Your Grocery Business

Grocery shopping – one of the most daunting daily chores, is now an easy and convenient task with it becoming online, but is it worth?

“A mobile app for grocery business?” The doubtful picture that one paints in mind is indeed understandable as getting an app developed for a business is not something everyone readily agrees to at the very first. The fear of expense, the success of the business, the need, all that clouds up and one gets stuck whether to make an app or not. But guess what, mobile apps are ruling and a business without a mobile app is now like a body without a soul.

About 2.7 billion smartphone users across the world spent 90% of mobile time on mobile apps, thus, mobile apps are expected to generate $189 billion in revenue by 2020.

The reason for such a huge success of mobile apps is because of its impact on the growth of a business. With convenient features like mobility, easy access, secure payments, wide audience etc. they have multiplied businesses in no time which already justifies why your grocery business needs a mobile app too. Still, we are going to dig even deeper why you must get one right now.

To Satisfy the Rising Mobile Shoppers 

Mobile apps have redefined the art of shopping. It has wiped out all the headaches associated with shopping like wandering from one shop to another in search of a product, standing in long queues, facing payment troubles at billing counters, carrying heavy shopping bags etc., since all can be done simply via a mobile app sitting at the comfort of your couch. It accounts to the main reason why mobile shoppers are rising every second especially the online grocery shoppers because it is a daily need as well as a hectic job.

Fresh fruits, vegetables, milk and all other essential household items are almost daily essentials and getting them at the doorstep is what customers are preferring the most today which has given a significant rise to grocery app usage. As per the statistics, the global online grocery market will reach 150 billion $ by 2025, which proves how much people prefer mobile apps in comparison to the grocery shops.

For those who are still wondering how an online grocery mobile app will be beneficial? Here are some advantages of grocery app development.

  1. Because it is the era of digitalization – With every business becoming online having mobile apps, the competition is getting tougher hence to survive you need to get digitized. By creating your supermarket app, you can always be available to your customers.
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  3. You get brand exposure – Since nowadays you will get customers more on mobile than anywhere else, with grocery mobile app development, you can get the exposure like never before. Once customers love your app, they will become regular shoppers and may even recommend it to others.
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  5. Apps are time savers – An online grocery app is nothing but a boon to customers since it makes the biggest and most difficult task i.e. grocery shopping, as light as a feather. It eliminates the need to move around with a shopping basket, searching products, comparing prices, looking for discounts and offers, even ending the long wait at the billing counter. Hence, those hours one spends on grocery shopping offline can be reduced to a few minutes with ecommerce grocery stores. This means more people will use your online grocery mobile app which implies more sales for you.
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  7. An opportunity to connect with customers – Customers make your business successful, therefore, by developing an online grocery mobile app, you can understand consumer behaviour as well build relations with them personally. By offering their needs, personalized offers and notifications, you can get closer to your customers which will make them stick to you forever.
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  9. Makes management easy and effective – Store management is not a child’s play. There are too many segments like inventory, orders, deliveries, invoices, offers, etc. that need to be handled carefully on a daily basis. Mobile apps make it all easy and effective with its interesting features. Everything can be maintained systematically in a mobile app which is why creating one becomes important.
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  11. Can attract busiest customers – The major reason behind the demand and rise for online grocery shopping is because of lack of time. Since in almost every home, all the members are working people today, nobody has the time to go grocery shopping. A mobile app comes handy there. It makes grocery shopping so much simpler that, not only a busy person can carry out the task anywhere, anytime, even an elderly at home unable to go shopping can do it via mobile apps, which means, there is no limit to the customers you can get via an online grocery mobile app

How Mobicommerce Can Help? 

By now you might have understood how important a mobile app is in today’s market. But, the secret of success also lies behind who you are trusting to develop a magento mobile app. There, Mobicommerce comes into the picture. The experience and expertise of mobile app development of Mobicommerce cannot be expressed in words because it is so huge. Mobicommerce knows how to make an app eligible for success hence handing over your grocery mobile app development to the team of Mobicommerce will only bring good fortune to your business.

Ready to develop yours? Reach out now!

You can find related articles here:
1. The Big Thing You Don’t Know that Online Grocery Shopping Is Back And This Time It Will Work
2. Why shifting your Grocery store (Kiraanas in India) to mobile platform is a good idea?

grocery app development

The Big Thing You Don’t Know that Online Grocery Shopping Is Back And This Time It Will Work

According to a recent report by Deutsche Bank Securities, only around three percent of grocery shopping happens online, as compared to 22 percent of apparel sales and 30 percent of electronics sales.

That’s primarily because consumers are used to entering a store and choosing their groceries themselves. And while the turn of the millennium did witness some businesses such as Webvan entering the online grocery space, they failed to garner attention and make profits, and eventually retreated.

When online grocery shopping first took off a decade ago, most consumers did not have access to a mobile phone or even broadband in many cases. Now, however, with smartphones and internet sales becoming ubiquitous, the behavior to transact online exists.

In a recent Deloitte survey, 41% of customers stated that they neither liked nor disliked shopping for perishable items and beverages at grocery stores.

That shows that even though many customers enjoy the experience of shopping at a physical grocery store, several others are willing to opt for online shopping. No wonder, space has given rise to grocery shopping app development.

And, with brands such as Amazon and eBay paving the way for eCommerce marketplaces, today’s consumers – especially millennials and Gen Z – regard online shopping as a part of daily life. The time is thus ripe for online grocery business to ride the eCommerce marketplace wave and thrive.

Adding to that, let’s discuss how and why the online grocery business model works:

  1. Centralized yet decentralized

Just like Uber, online grocery brands such as Instacart, a San Francisco-based grocery start-up, do not have a central hub of workers. Instead, the workforce is present at different shopping points to instantly respond to incoming orders.

  1. Zero warehouse woes

They also do not need to run warehouses or maintain inventories – all they need to manage operations are vehicles for their workforce and smartphones. This saves these brands millions in set-up costs and allows them to focus on logistics, a wide selection of goods from different retailers, and timely delivery.

  1. Consistent premium quality

Customers are always on the lookout for cheaper options that offer the same high quality. By bringing their costs down to a minimum, online grocery brands can bring fresh groceries to buyers’ doorstep and thus save them time and money.

  1. Guaranteed convenience

The most significant point in favor of online grocery shopping is its convenience, which is a major plus for busy millennials and Gen Z buyers who are always using their smartphones and are heavily inclined towards mobile shopping than the generations before them.

  1. Loyalty programs

A Deloitte report has stated that there are a good many customers “who are not emotionally attached to the physical shopping process and might consider online-shopping options if they were offered.”

That mindset presents online grocery stores an excellent opportunity to win customers over with incentives such as discounts, delivery benefits, and loyalty points that can lead to increased savings and freebies for the consumers.

Retail giants are also betting heavily on online grocery sales.

In 2017, Walmart acquired last-mile delivery company Parcel, while Amazon bought Whole Foods and started offering grocery deliveries for Prime members across the United States. Rapid grocery delivery app development has made that possible.

Also, in 2017, Target announced its purchase of same-day delivery company Shipt. Recently, FreshDirect opened a 400000-square-foot delivery center with high levels of automation to cater to regions beyond Washington DC, New York, and New Jersey.

Given the resources at their disposal, brands like Amazon and Walmart can offer hefty discounts and thus take up a significant share of the online grocery market, thanks to the increased grocery mobile app development.

Another major player is Peapod, a dotcom survivor that has been in the grocery delivery business for over 30 years now.

Online grocery shopping is here to stay

However, online grocery shopping will take some time to catch on fully – although its rise has begun. A large fraction of people still prefer to physically visit a store and buy their groceries, mainly because they can assess the quality of different items themselves.

Many also enjoy the experience of going and buying their ingredients. At the same time, other innovations in grocery shopping will also act as competition for online deliveries.

For instance, Amazon dipped into grocery app development and recently launched its highly successful Go Stores, which allow customers to enter the store, pick up their items, and leave without having to wait in line to pay.

Other brands such as Walmart and Safeway offer “click and collect” facilities, in which customers can order their groceries online, drive to the stores, and pick up their items.

Summing it up

So, if you want to get a headstart, the right tech support can take you places. Imagine having a scalable, fully-tested online store to sell groceries to your customers.  Approach an expert like MobiCommerce to help you build a grocery mobile app in a jiffy. They will help you set up a storefront that not only works across devices but also is branded for your business.

Make sure your grocery management app comes with various features such as easy reordering, smart search, user-friendly navigation that make shopping easy for your customers and gives you the flexibility to manage everything from a single admin panel.

That would make selling your grocery easier online, right?  It’s true! Because, in the end, businesses that can take proper advantage of the thriving scenario with quality service and timely delivery will win the day.

So, make sure you jump on the online grocery space at the earliest!