Author Archives: MobiCommerce

About MobiCommerce

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.

News & Events
cover
by MobiCommerce | February 15, 2017

MobiCommerce launched its new version 3.0

When it comes to App, UI is all that matters a lot and here we come with the Version 3.0. An app version with stunning designs using latest iOS8 and android material design standards. No doubt, it gives you a Native like look & feel. It has improved User Experience and moreover User Interactive and that’s the reason which would make it more in demand.

In the latest version, Social logic has been integrated which means Facebook and Google login through Native SDK that allows easy logins for users and customers. Users can now avoid the whole process of registering with their details. Apart from this, the image loading has been optimized, now no more blank screen while loading the image. Yes! The images now will load as low quality to high and would make the user stick to your app rather than leaving it.

fb-login-google-login

The other changes integrated are:

Improved Product Filter: The range slider has been integrated that is you can set the actual bar in prices rather than restricting to an accurate rounding figure. It also simplifies the user chaos by giving the search option, now user can search the colours, brands and so on.

product-filter

Buy Now Button: It allows the customer to buy a product directly without lengthy cart & checkout process.

Deep Link: Deep Link will directly lead the customers to a specific product or product category page. If the app is already downloaded by the customer, it will directly take the customers to the particular page in app or else it will be redirected to the website.

buy-button-deep-link

In-App Push Notification Panel: This gives the entire history of Push Notifications shared in past i.e. Push Notification History.

Masonry Grid View: The most fascinating view where grid layout is based on columns. Its heights and rows are adjusted as per the images.

Advanced Widget System: This has improved the scope of personalizing the home page to a greater extent. The user can now display the number of products according to their preference and rest all can be viewed after clicking “View All”.

notification-masnory-widget

Magento Sign up Configuration: The default fields of Magento Sign up is now supported which would allow taking the details accurately and as required such as DOB, details for taxes, etc.

Push Notification Setting: This would allow the users to ON/OFF push notification settings as per their choices.

Reorder Button: In order history page, the reorder button gives the speed of placing the entire order again rather than selecting single ones. It would save time and efforts to greater extent.

Move to Wish List Function: The products that user has placed in cart and is willing to buy later can be moved to wish list easily.

Multi-website Support: Multiple websitesare supported, So now all magento stores and their view will be supported. It would be helpful if the user has websites in more than one language.

push-multiwebsite

Back Button Caching:  Now with this improvement back button is very fast and it takes quickly to any actions user has performed whether filter, search or simple clicks. It keeps track of all actions, there is no limit.

Improve Product Detail Page: The product description can be limited to the particular set of words and rest can be read by clicking on “Know More”. This avoids the lengthy product description giving a congested look.

Thus, the latest version of mobicommerce would give a great experience of shopping to the end users and would be overcoming the loopholes.

Request for Demo     Download MobiCommerce 3.0

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.
News & Events
mobicommerce-new-year-2017
by MobiCommerce | December 30, 2016

MobiCommerce Wishes You A Happy New Year

May your sales grow high as you welcome 2017

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.
News & Events
christmas-2016
by MobiCommerce | December 24, 2016

Mobicommerce wishes you a Merry Christmas

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.
eCommerce Mobile Commerce/mCommerce
ecommerce-resolutions-2017
by MobiCommerce | December 14, 2016

7 E-commerce Resolutions to Boost up your Sales in 2017

Resolution time! We are in the midway of December and 2017 is knocking our door. But before opening the door for new opportunities, we the people, love to make some plans and resolutions and e-commerce industry is no more an exception. E-commerce is growing, but still, majority customers prefer shopping online. So, how to increase the e-commerce sale in 2017? Here, we will give you some suggestions or rather resolution which should be adopted to become more successful in your eCommerce business.

But before that, we should consider another point– the trends. What will be the trends of e-commerce in 2017?

So, before writing down any strategies, let us have a look at the upcoming trends for better effective resolution.

E-commerce growth shifts towards Asia
It all started with the US, but now the e-commerce growth has been shifted towards Asia, and that is good news for us.

Mobile
People are more relying on Smartphone. It is not only the device used for calling and messaging, but also considered as a way to get the whole world in your hand.

The growth of artificial intelligence
This is a whole new concept which is yet to be applied in real life. However, it is predicted to be a trend by the end of 2017.

Competition
And yes, in 2017 the industry of e-commerce will be crowded than ever, and the competition will only increase.

E-wallet
This trend has been started from 2016 as people made their payments through different payment apps, but it has been predicted that this trend will embrace a massive place by the end of 2017.

These are just a few of the trends of 2017. Now, we are coming to the point – what resolution what should we make to increase e-commerce sales?

Let us enlighten you with some of the e-commerce resolutions you should try out in 2017.

#1. Mobile application
In this era of Smartphone, mobile apps are utterly necessary. The days of websites are over, get a makeover and enter the world of m-commerce applications. From different surveys and studies, you can see that mobile commerce app is dominating the world of e-commerce than desktop. So, make this resolution as the top one. According to IMRG Capgemini Q2 (May to July) report in the UK, out of the £24.2bn online spending during this quarter, £8.7bn spent through mobile devices and tablets.

Read more: Mobile Commerce – A Success Saga

#2. Drone delivery and returns
Though, it is a very new idea in the realm of e-commerce; it will eventually take the place of normal delivery. Unlike offline shopping, people do not get the product on the same day they are ordering. But it is highly necessary, and people even want to make extra pay for same-day delivery. And not only deliveries but returns are also one of the pain-point of online shopping. This can be made easy with drone service.

#3. Chatbots
After Google Allo introduced in the US with funny Google Assistant; Chatbots will be a new trend of 2017. According to Bi Intelligence, people are using messaging apps much more than social media. It will help to increase your customer support and sale of products. It will engage customers in a better way. So, do not forget to put Chatbots on your resolution list.

Chatbots

#4. Combine the systems
Combine your online business with offline! With the introduction of Amazon’s new Checkout free retail store, we can predict safely that this trend will grow more in 2017. It does not matter how e-commerce is growing but still customers rely more on touching the product before buying. And with ‘checkout free’ option, eCommerce will grow and retail stores too.

#5. Predictive analysis
Embrace your perfect marketing strategy in 2017 with the help of predictive analysis. Big Data will help you in determining a customer’s purchasing habits, preference and even maybe the next purchase. This will help you to increase you e-commerce sale more rapidly.

#6. Keep your data clear
In the case of online shopping; people mainly rely on the reviews and photos of a particular product. So, keep updating your product description, real-time photos of the product and obviously reviews. These things help a lot in increasing your business sale.

#7. More offers and discounts
Offers and discounts are what attract customers toward online shopping in spite of having many disadvantages. So yes, more black Fridays are coming this year!

Verdict
No one can predict the position of any business growth accurately. And e-commerce industry is no exception. However, as a newly growing field, eCommerce industry is still pretty much unstable and is in constant need of comprehensive strategies to boost it up. So, if you are planning to boost up your e-commerce sale in 2017, make your resolution accordingly and obviously do not forget the above strategies for a better and a secure way to increase your sale.

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.
eCommerce Mobile Apps
mobile-app-battle
by MobiCommerce | November 9, 2016

Mobile App Battle of Flipkart, Amazon and Snapdeal : A Close Look

Mobile Commerce – this term has a lot to say. Since there are myriads of strategies introduced to boost online market during festive seasons, the giants of mobile eCommerce are able to easily roll up with attractive business concepts to tempt their customers to buy during Diwali festival. All eCommercetycoons such as Flipkart, Amazon and Snapdeal offered 5 days of festive sale on heavy discounted price. 5 days were divided among various categories like apparels, household, electronics, mobile, furniture’s etc. Along with crazy and tempting discount offers, this time Flipkart and Snapdeal have applied one more tactic by collaborating with Bajaj Finance – No cost EMI. If the customer has Bajaj Finance card then customer can shop on EMI without paying any additional interest on it.

Let’s talk aboutFlipkart’s big billion day sale!

Within just an hour of its launch, one lakh foot wears were sold. As per the estimate of an industry on normal/regular days, value of fashion and lifestyle products sold by Flipkart is Rs700 to 1000/- whereas on big billion day sale, it got increased to Rs. 2500 to 3000!

There were over 20 million total visitswithin just 19 hours after the announcement of big billion day sales. As per Flipkart, they sold millions of products in first 10 hours. From the total traffic of 20 million, 60% was sale of fashion and lifestyle products were boosted. Add to this, mobile apps gave 73% of business, whereas desktops helped generate only 15% of business.

Let’s talk about Amazon

Surveys stated that, it took the place of Google Play and Apple App store under shopping category. According to stats, from Amazon they saw five times growth in mobile app and were able to generate 80% of the traffic. Online transactions taking place over the apps also increased by 7 times. Moreover, Samsung, Lenovo, Xiaomi had become the most prominent brands among the mobile category sales.

Along with mobile, mobile accessories sales raised 5 times more. Also, consumers’ electronics grew 20 times where as fashion category showed 44 times growth. Auto category growth was five times along with unexpected growth in furniture category of 12 times within 3 days of sale.

Snapdeal Did It Well Too!

After Flipkart and Amazon it was time for Snapdeal to introduce its season sale and let’s see how the sales performance was for Snapdeal. According to the latest stats,Snapdeal sales volume overall have surged 9-10 times higher than the other e-tailers websites. There was a sharp change in the quantity of sales; it was because of the partnership with key brands. Most of the sales were from Mobile app which covers almost 70-80% of total sales during the season.

As per Snapdeal they sold 10 products per second which includes Smartphone every 6 second, laptop every 20 seconds, on every 30 seconds a tablet, a pair of footwear every 10 seconds and many others. There was 100% sales growth this year as witnessed to the previous year. Categories like fashion and electronics played exceptionally well up to the mark and on the other side home décor and furnishing also came out to their expectations.

Here are the numbers which are being rolled out nowadays.

“Are you kidding me?”This is the reaction people give after reading thebelow figures.

Whopping Sales through Mobile Apps

How These Big Companies Can Claim Above Numbers?

Amazon released the numbers a day before and claimed 15 million units in five days of sales. Flipkart along with myntra and Jabong sales collection, claimed 15.5 million units.Snapdeal claimed to have 11 million units sold along with some cash-back offers from free-charge wallet. For Amazon it was the most important membership area which worked out well during this sale season. Using the prime numbers there is no fair match with Snapdeal and Flipkart which does not include any special customers.

Flipkart worked out technically this time and so it did not disappoint any of its customers, like previous year. Flipkart claimed that, this time they were ready to handle traffic which would be expected during those 5 days sales. On the other hand,Snapdeal and Amazon were never a part of any such technical issues.

Phew! The e-commerce giants played amazingly with their mobile apps.

An Immediate Verdict

Flipkart was on top and no one made it up to cross Flipkart! Thus it is a winner who is moresuccessful than others. The rivals are still standing behind Amazon and Snapdeal.

Stats are impressive and these had made customers buy things at economical level which in turn is helping these eCommerce platforms as well as small and large retailers and wholesalers. It’s like a 360 degree chain working when we talk about e-commerce!

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.
Mobile Apps Mobile Commerce/mCommerce
push-notification
by MobiCommerce | October 21, 2016

How Push App Notifications can Enhance Customer Retention

The world today wants things to be precise and handy. Start-ups are surfacing faster than ever, all thanks to the magnified power of the digital world. Cell phones are now the business platforms and Skype calls have become meeting rooms. When mobile phones are becoming backbones of the professions, the booming eCommerce market is looking up to them as well. Desktop versions of e-commerce websites are customized to be user-friendly, bug-free and light. When a person can’t carry a desktop, laptop or an iPad wherever he goes, the mobile phone serves the purpose. As a result, every good e-commerce website would like to have a handy mobile application.

Do People use ‘all’ the Applications they download?

However, it is a common observation that most of the people don’t use frequently the apps they download. Latest stats say that 23% users used apps only once after installation.

Facts reveal that only 4% of the iOS downloaded applications survived after 90 days.

Moreover, 62% of the smartphone application users use an application less than 11 times. However, mobile app push notifications seem to make a difference.

Changing the Scenario

Mobile app push notifications are the ones that you get on your lock screen from e-commerce and other websites, viewing the latest sales, product availability, etc. They notify the customer even when an app is not even launched, which helps in increasing engagement. As a customer, it’s good to receive push notifications since one gets latest updates on the lock screen without even scrolling through the app or website. It saves time and effort. A mix of email notifications, desktop notifications, and mobile app notifications keeps the user updated about the brand and latest products, offers or discounts.

The Power of Push Notifications: A Survey

As per the Kahuna mobile marketing report, the app retention rate after 30, 60 and 90 days more than doubled when push notifications were introduced for app.

It was observed that after 90 days, 27.6% of the apps that supported push notifications were retained, while only 10.1% of the other apps were able to sustain. After a 30 day period, apps that had push app notifications incurred a positive retention rate of 125%. This should be enough to speak about the power of push notifications. It is fairly understandable; when you get notifications about something, you don’t forget it.

Master the Technique of In App Push Notifications

However, a set of guidelines needs to be in place to make full use of push notifications. How would you as a user respond when you get the same notification repeatedly? What if the notifications you get are not of your interest? What if the notification talks about a discount, but when you follow the link you realize that it is just ‘click and bait?’ Well, these instances irritate any user and he or she ends up opting out of notifications or uninstalls your app! The beginning signs can be higher app exit rate and lower response rate.

To override these factors, one needs to become a loyal brand that cares about its customers. A good e-commerce website or any other business, in general, should partition its users based on their preferences and then send notifications that interest them. It must limit the number of notifications and make them crispy and promising. Some apps provide notifications when a user launches an app to do a task. Instead, the in-app notifications should appear when the user is about to exit the app after he has used it. Also, the app must have easy to opt out of notification feature. From the DMA survey report of 1000 consumers, 69% people agreed to receive push notifications, however, 78% of the people revealed that they would immediately delete the application if the in app notifications were redundant.

The Epilogue

To put in a nutshell, in-app notifications can do wonders in the world of e-commerce. Apps can gain e-commerce websites up to 3 times more profit. If a person opts in to receive notifications from an e-commerce site, chances are that they are already interested in your products; that’s why they opted for reminders! 54% of these ‘prospective’ buyers actually shop from your website. Overall, you get a 300% enhanced chance to boost up your sales. Mobile push notifications are a great source of conversion unless one does some homework and uses them wisely.

MobiCommerce is a platform to transform your online store into a mobile shop with the help of Magento Extension. It makes your business available to mobile users, simplify shopping experience and promote your business with mobile presence.