With regards to eCommerce, Amazon.com is the reigning king. In addition to offering millions of different products, it also offers a high end user experience through their professional customer service and digital best practices. Although today’s eCommerce business owner has a plethora of options when it comes to how and where to sell their goods, Amazon offers an established platform with plenty of benefits for the savvy business owner.
Here are a few reasons why, if you are into eCommerce, you need to be on Amazon:
1. You have access to an already established clientele.
As one of the world’s largest online retailers, Amazon has a client base of nearly 300 million, and this number is quickly growing. For a consumer goods business, this is particularly ideal because it would cost a tremendous amount of money to get the sales and impressions that Amazon provides.
2. Trust and credibility are keys to driving growth.
Consumers will be considerably more likely to make a purchase through Amazon, rather than buying goods through a website they are unfamiliar with. Amazon is a well-known company with an established reputation.
3. Amazon offers superior back end support and infrastructure.
Ecommerce business owners who currently conduct business via Amazon have praised the company back end infrastructure, which they believe offers excellent support for selling. Amazon offers an all in one platform, which can handle everything from credit card processing to tax calculations to inventory tracking. Because all of these elements are already present, a seller does not need to figure out how to do all of the setup themselves.
4. FBA — Shipping & Fulfillment
In what many view as an added bonus, this marketing conglomerate enables sellers to ship their inventory directly to Amazon’s warehouse. For a fee, Amazon.com will then handle the sales of the product, order fulfillment, returns, and any additional customer service issues that might arise. This enables an eCommerce business owner to avoid many of the headaches that are associated with maintaining an affiliate channel.
5. Third Party Tools
Amazon even allows third party developers to create connected productivity tools, using their MWS (Marketplace Web Service) system, to help its sellers. These tools can be invaluable to sellers as they allow an even greater level of automation to those who choose to use them. Some of the most common third party tools include Amazon Repricers, which work like an agent working 27/7 to ensure your products are intelligently priced to stay competitive yet profitable compared to the competition. Another example are Multichannel Fulfillment Solutions that allow you to use a single central inventory for all your marketplaces whether it be Amazon, your own website or even EBay and more too. The immense size of the eCommerce business means it attracts the very best of developers to ensure the platform and its tools are always one step ahead.
6. Referrals Are Invaluable
It also offers an excellent, automatic algorithm for recommended purchases. For example, a buyer may visit Amazon for the purpose of purchasing a product that Seller A doesn’t offer; however, Seller A’s product may come up as a recommended purchase as the buyer is purchasing a product from Seller B. Furthermore, it growing number of affiliates will link consumers to a seller’s product through Twitter, Facebook, blogs, and even Instagram. This alleviates the seller from having to contend with the more tedious aspects of operating an affiliate program.
If you maintain your own e-commerce website, then you will be able to exercise more control over your specific brand, your products, and promotions and pricing; however, at the end of the day, it is imperative that your eCommerce business be visible where your targeted demographic is most likely to be looking for your product. In many cases, Amazon will be one of the first places a consumer goes to look for the product they want. As such, having an Amazon channel will only be an asset to your business and its growth.