We came across a recent study from CMO council regarding mobile commerce trend and the facts and figures shared. The mcommerce is expected to trend pretty well in the coming years. The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer. 33.7 million Shoppers prefer shopping over mobile application. In-app purchases will account for 64% of total smartphone app revenue in 2015. 61% of mobile shoppers fall in the age group of 18-35. 43% of shoppers use mobile phones directly from the phone. 46% of smartphone users have made a purchase through their mobile phone.
There are multiple things shoppers shop nowadays and here is what’s trending the most 19% of the total shoppers, shopped apparels, 17% food and beverage, 13% electronics, 11% home furnishing, 6% sports shopping, 5% jewelry, 12% other goods this gives a clear picture of what’s booming in the mobile shopping.
Figures say 78% of smartphone users access a retail site via a mobile app, while 32% of consumers used their smartphones to search better prices on consumer items, 63% of shoppers enjoy shopping over mobile apps, while 52% used their smartphones to search product reviews.
Some interesting facts are:
- Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017
- The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites
- Flurry’s most recent study shows 86% of mobile usage is within apps.
- 64% of Small Businesses prefer having a fully functional mobile app for their online store shortly