Top 7 Mobile App Features For Better Customer Engagement

Mobile Apps | Mobile Commerce | June 14, 2017
By MobiCommerce

Have you ever got the feeling of disappointment of not getting a product as described in the store? Well, you are not alone! With the inception of the virtual world, such disappointments have only increased more and more amongst people. And by the virtual world, we meant to include mobile e-commerce apps as well. It is very rare happening that you downloaded an e-commerce app in your mobile and liked it immediately. And maybe in seven heavens, you may get one such app that has each feature you have ever craved for. However, it is easy to criticize others, but whenever you are in the same position of the creator, many points just slip out of mind. To help you out in such situation, we will discuss top 7 such must have features that will help you to engage more customers. Keep reading.

#1. Upgraded User Interface

The first concern in engaging your customer should include the user interface or UI. Your mobile app should be well updated with the latest version of the Android and IOS8 as well. If not, lots of customers will be deprived of visiting your app, and it should be avoided at any cost. It not only brings bad reviews, but it also reduces customer engagement and conversions as well.

#2. Better User Experience

The user experience is a complex field to dive in. It is a vast area, and many things can be included in this field, although you cannot satisfy all the customers at the same time. However, simple User Experience or UX is best preferred. To enhance the user experience, you should include personalised widget system, deep link, social media logins, quick guest checkout, advanced product filter, customized views such as masonry grid view or layout editor, etc. However, depending on your business type, you can include many other features as well to simplify the UX.

#3. Push notification

Another great feature one should add to increase their conversion rate is push notification. Push notifications are always handy, and it gives customers precise information about many things that are going in an app without opening that app. However, push notification should always be included strategically; otherwise it will be a complete waste.

As per the study report shared by David Mitchell, Push notifications have a 97% response rate.

Read more: How Push App Notifications can Enhance Customer Retention

#4. RTL support

RTL means right to left. Only a very few languages in this world use the RTL text direction but those few languages cover more than billion of people, and among them, the most important region is the Middle East. So, if you are launching an app worldwide, never forget to make it supportive of RTL. Otherwise, you will be missing one big chunk of customers.

Read more: Why MobiCommerce is Most Preferred mCommerce Platform in Middle East Countries?

#5. Better globalization

A mobile app should have a great globalization feature to grab a bigger customer base and to increase the conversion rate. For such purpose, multi-lingual feature, multi-currency feature, multi-store setup feature should be added in any mobile apps.

#6. Offers, coupons and discounts

Another great feature to attract customers to your mobile app is to give different attractive offers, discounts, coupons, etc. Whenever customers see that coupons and different offers are available on your apps, they are more likely to install it and use it. Let’s see what Think with Google Says about app re-engagement.

#7. Feedback and analytics

Feedbacks are an excellent way to engage customers, and it is true for mobile applications as well. The feedback and analytics option in your mobile app can increase your client retention. Whenever new customers think of installing any app, they first scroll through the feedback area. From a survey of PeopleClaim, it has been seen that 70% of customers consult product feedback or reviews before making a final purchase decision. Also, a good analytics and tracking system also helps to engage more customers.


We all know and it is pretty much clear that it is not easy to attract customers to install mobile apps. As much as people install mobile apps, they uninstall it at the faster rate. From aKantar/ITRstudy report, it has shown that in a span of 1 year, almost 89% of customers are likely to uninstall an app. However, if the above seven features and characteristics are being kept in mind, the uninstall rate might be reduced for your mobile apps. Also, there are other features as well that helps to increase the conversion rate of the customers such as more visual representation because it has been proved from the report of Kissmetrics that 93% of our brain are more perceptive to visual presentation, frequently held contests, more video representations, better advertisement on social medias etc. can be extremely helpful in promoting your mobile apps. But before applying these secondary features, one must implement the primary feature which is mentioned above to create the base customer retention place. Happy featuring!


MobiCommerce is a leading end-to-end eCommerce software solutions provider. Known for developing scalable and feature-rich Marketplaces, eCommerce websites, mobile apps, and Progressive Web Apps (PWAs), MobiCommerce boasts of being more feature-rich and fast as compared to its competitors. It has a steady clientele from the GCC and Europe.

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