Shoppers’ emotions governs their experience with your mobile shop

Mcommerce | Mobile Shopping | September 12, 2015
By MobiCommerce
shoppers-emotions

Mobile Commerce is next emerging trend and making headlines every now and then for newspapers, magazines, technology blogs, writers and many other platforms. Online shoppers’ are salivating on mobile commerce because of easy access to brands via their mobile apps (Mobile Shops), push notifications, easy payment gateways and many other frills offered by mobile commerce.

Have you ever noticed many times you have excellent content, flawless design, faster load times, and all other aspects of mobile commerce in place and still users are not able to connect to your brand on mobile. The same shopper is able to connect well when he is shopping from some other brand on mobile.

The reason behind this is the shoppers’ emotions involved in the purchasing process via mobile commerce or offline shopping. Purchasing decisions are mostly triggered by moods and emotions of individuals rather than facts and figures.

With mobile commerce, customers’ expectations change a lot and they want rich-user experience one time and every time. If your mobile shop have everything what is needed to be successful in your business and that particular segment of shopping but users’ are not able to find their area of interest, the blame would shift to mobile shopping experience.

Their feelings again are governed by occasions (wedding, festivals, gifts or others), product (Luxury or normal product), brand (Elite or normal brand) and many other aspects.

Mobile shopping marketers thus need to understand these basic aspects of shoppers ‘emotions and process their online shopping experience. They can do it generally by —

How mobile shopping experience can be enhanced to comply with shoppers’ emotions?

Nobody wanted to miss the bus second time and if you have encountered the above situation once, you would not like to repeat the same.

Study your target audience and give them a strong reason to come to your mobile shopping via app or website. Apart from the core product or offering, that emotional touch or connect should be established on mobile front also.

It can be in form of informative blogs, notifications, newsletters and other incentives to make them more customized and personalized for the audience. Right now with rich user interface and right technology all this is possible with Mobile apps during mobile shopping experience.

Mobile Experience is already creating the multi-channel user experience for users and audience around. This means at all channels and platforms brand must deliver the same experience to users. This helps in creating the trust for brand performance for a brand and helps in providing the seamless shopping experience to them.

The key elements of mobile shopping must be able to connect to moods and emotions of shoppers’. The basic functionalities like design of app or website, content placement, load time, visual effects, call-to-actions, landing pages and other elements must be in place to strike the right chord for the audience.

Mobile Shopping is gaining huge popularity and thus can’t be ignored. Mobile apps and website need to be updated with current trends and above all, they should be, in sync with customer expectations. For more information on Mobile Apps or to get your Mobile App strategy right, visit www.mobicommerce.net.

MobiCommerce

MobiCommerce is a leading end-to-end eCommerce software solutions provider. Known for developing scalable and feature-rich Marketplaces, eCommerce websites, mobile apps, and Progressive Web Apps (PWAs), MobiCommerce boasts of being more feature-rich and fast as compared to its competitors. It has a steady clientele from the GCC and Europe.

Recent Blogs

How Mobicommerce can help you to set-up Your Online Grocery Business?

Are you looking to start your own grocery delivery business? Or want to develop a grocery delivery application? No doubt, the scope of the grocery business is good for the future. In fact, according to GrandViewResearch, the global B2C eCommerce market revenue is projected to be USD 7.6 trillion by 2028. This brings a great… Continue reading How Mobicommerce can help you to set-up Your Online Grocery Business?

0 comments
eCommerce Trends in Dubai

Develop a Scalable eCommerce Mobile App with MobiCommerce

Have an idea for making an eCommerce platform? Are you confused about where to start? Or which platform to choose for Magento eCommerce development? As per Trends BuiltWith, there are around 189,062 live websites that are using the Magento tool. So, there is no doubt that Magento is one of the best eCommerce tools to… Continue reading Develop a Scalable eCommerce Mobile App with MobiCommerce

0 comments
B2B eCommerce Trends

The B2B eCommerce Trends, Challenges & Opportunities

Through the amid of pandemic, every aspect of the business started to look for digital transformation. As a result, the eCommerce industry continues to evolve over the next few years. In fact, the InsideIntelligence report shows that B2B sites sales will reach $1.77 trillion in 2022, a sharp 12% growth from the prior year, 2021.… Continue reading The B2B eCommerce Trends, Challenges & Opportunities

0 comments

Want to stay up to date?

Sign up for our newsletter and be the first to receive all the latest updates.

Ready to bring your ‘A’ game?

Beat branded competition with our innovative eCommerce development solutions.

Request a callback from us by filling the form below.

Get your project estimate. Brainstorm business ideas. Book a demo. Get complete support and so much more!