Mobile might sound small but one should not underestimate the power of the conjoint terminology “Mobile Marketing”. As per a study from Deloitte, More than $500 billion in sales and nearly 20 percent of all in-store retail sales are now influenced by mobile content and in 2016, that number is expected to jump to more than 50 percent.
With the omnipresence of Smartphones today, Personnel Computers are gathering dust lying idle at home. It’s official now that in certain parts of the world, there are now more Google search queries on smartphones than on desktop computers.Retailers are losing on a great share of their potential revenue if they are ignoring the mobile front of their digital commerce. Responsive websites and mobile application are the big door entries to ocean of profit for their businesses.
In January 2015, cell phones and tablets produced 53% of an aggregate 157 million online visits to 50 retail destinations that to m-business innovation supplier Branding Brand tracks, an 18% expansion from January 2014, when cell phones and tablets created 45% of an aggregate 155 million online visits. Cell phones represented 41% of all activity. Looking at January 2014 ($355 million aggregate income) to January 2015 ($364 million aggregate income), the offer of income on cell phones took off from 8% to 12%.
Creating an effective online and mobile presence is critical for businesses to stay competitive and relevant to their customers. A huge opportunity is “up for grabs” to anyone with effective mobile marketing strategy. Many companies are yet to visualise at this moment. This will not only help to build a direct link with the customers but also to the competitor’s customers. Companies embracing mobile marketing now will surely be way ahead of their competitors. Consumers armed with their digital gadget are customising their shopping experiences and are having a deeper interaction with the stores and brands. Retailers must quickly adjust to this changing landscape and meet customers’ expectation. More the channels, more the market share. Mobile media can be used for a holistic marketing approach by retailers and attract more customers.
As the online and mobile shopping unfolds, retailers should focus on how they can better engage with the consumers via mobile marketing. Mobile being a personal device is an immense potential channel for marketers and advertiser. There is a growing connectivity with almost all important tasks being completed using smart phones. Even the third world has adopted it and is growing. Thus, more access which means more business. Accurate targeting of consumers and localisation are flavours of mobile marketing. In other words, mobile is truly being the medium for branding and direct marketing purposes. Thus, it’s time to rethink and protect ones business from suffering, if someone is treating Mobile as a secondary priority.
In order to improve user experience, businesses are increasingly turning to progressive web apps, which combine the best features of regular apps and websites. Ecommerce businesses which have created mobile-first PWAs have seen significantly faster page loading times, better conversion rates and improved engagement. On average, a website using PWA can increase speed performance by… Continue reading PWA benefits: Ways to Leverage it for B2B eCommerce services
If you have a grocery store and you are looking to take your business to the next level, then this is the right time to invest in grocery mobile apps. A report by Oberlo suggests that online grocery sales in the US are expected to reach $160.91 by 2023. Not only this, the revenue continues… Continue reading How to Build a No-Code Online Grocery App in 2023?
Most businesses create an app to establish their business in the digital world. But after some time, these businesses end up investing much more money by creating different versions and similar apps for different operating systems to stay relevant in the market. Later on, this choice of businesses becomes painful as they spend more money… Continue reading How to Build Modern and Offline Progressive Web Apps
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