Brick and Mortar shopping has undergone a way beyond change to “Thumb Shopping”. MCommerce has outpaced the traditional shopping and acts as a consumer engagement tool driving sales. Mobile acts like an alternative storefront to the customers. At present, there are numerous reasons of opting for mCommerce.
Know it all World: Customers are delighted to gather more information with ease in today’s world. MCommerce is the new disruptive innovations which help users have multiple information on hand. Product information, promotions, offers, discount, social media sharing, reviews are all available using M-Commerce.
Immerse or Perish: MCommerce makes shopping more convenient to its customers. It is customizing your shop as per the device used by your customers. Around 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.
personalize and Retarget: Every devise a customer uses is an opportunity for the retailer to influence his/her customer. It helps in luring the customers to purchase the item they viewed previously. The efficiency of targeting the customers will be higher thus driving growth.
Growth of Mobile Payment Gateways: With the increase of safe, secure and fast transaction and checkout methods in mobile it makes easier for the customers to complete their purchase using mobile.
With the rate of growth of m-commerce online retailers need to adapt their business and facilitate consumer convenience. Those failing to opt for it are sure to lose on the battle of their final click and customers’ altogether. The thrust of mCommerce is sure to outpace current shopping experience to new territories. Adopting this change earlier will be a proactive move rather than a reactive move and losing the battle.