If you are uncertain about the co-relation between mobile and business, it is high time you accept the fact that Mobile is no longer a future but it is the present. Our day today activities are getting mobile rather than stagnant the conventional way, however the wearable device is yet to take off the market,the statistics say it all. A leading Media states that ”The mobile industry will be valued for more than $1.6 trillion and the numbers are expected to rise up to multi-trillions in next 10 years” from now.
With the increase in mobile usage, there has been a vast change in the consumer’s shopping habit. With increase in the number of various payment options and the security protocols consumers find it a better preferred source to shop through mobile. Now this puts a lot of online businesses into pressure to create a prominent mobile presence. For any business to attract customers over the mobile app it becomes a need to deliver a user-friendly mobile app which is as easy as using the desktop site. Studies by tech experts say that “76 per cent of shoppers so mobile shopping while at home while whereas 31 per cent of mobile users shop while at work”.
- Around 67 per cent of mobile users have installed an ecommerce app on their smartphones
- 30 per cent of mobile app users have more than four applications installed in their smartphones
Ecommerce experts recommend not to compromise on mobile applications however put efforts in making them more user friendly to enhance user experience. A usual mobile shopper use mobile to search the store information, compare pricing, check for discount coupons and read the reviewsand rating of the product.
What is it that businesses need to do to enhance shopping experience?
Enhance Mobile experience:
Although your online store has the best of brands available and best of support you might provide but if the mobile app is not that user friendly all the other efforts are worthless. 43% of shoppers claim that they prefer purchasing on ecommerce sites that are available on as a desktop version as well as a mobile application.
Create a prominent social media presence:
While retailers struggle to achieve sales numbers through social media, studies reveal one third of the sale has been made by being influenced through social media or friends sharing their purchase over social media. Hence a prominent social media presence is required where you can promote your products; share discounts and offers whereas customers can give the rating and review of their overall purchasing experience with you. This real time active social media sharing helps a lot in boosting up the sales numbers.
Add Push notification:
Apart from providing the mobile experience it is good to send alerts when the sale is about to begin and this will boost up the sales.
Ensure Data Security:
No matter how user-friendly your app may be, if there are security issues then it will create a negative impact. Ensure your clients of the data security which will give them confidence of a safe financial transaction.
Multiple Payment Options:
Facilitate customers will multiple payment options for their convenience.
With increase in the number of people using mobile app days are not far when mCommerce will take over eCommerce for the only reason as it gives flexibility and mobility.