8 Tips In Creating Engaging Product Descriptions In Your E-Commerce Site

eCommerce | January 26, 2016
By MobiCommerce
e-commerce product description

Perhaps the biggest challenge business people and marketers face today is how to connect best with their target customers. To be effective, marketers should know how to present their products attractively to their customers. Successful salespeople engage prospective buyers and audience with powerful presentations through face-to-face or phone presentations. Skilled marketers persuade their customers by making them think that they need the products they sell. But, digital marketing presents a challenging spin in your product presentation online.

Difference in digital selling

Selling online is limited to showing products through images, audio and video while explaining them through text. Prospective customers cannot personally experience your products before purchasing. For example, in selling clothes, your consumers want to see and get a feel of them. However, it is a challenge to do this online by presenting your products with just visuals and audio.

Indeed, selling online needs a different strategy. Marketers need new tools to build up their brand and persuade their prospects to buy. Luckily for marketers, computer technology has become so advanced that even people without a formal background in designing, text editing, non-programming can participate in digital marketing. With minimal training, these technologies will provide improved artistry and value to the content on your product pages.

The eight tips

Now that you are armed with multiple tools for marketing your e-commerce website, the next question is, how can you promote your product pages? Here are some tips you could follow to build product pages thatwill generate sales:

Without a well-thought design and presentation of your product pages, the salability of your products is at serious risk in an industry with 80% failure rate. Follow the tips above to gain an edge in ensuring the marketability of your brand and products.

This article is written by Japs Buidon. He is a Social Media Specialist and SEO from a renowned magento development company in florida. He loves hiking as well as electronics.

MobiCommerce

MobiCommerce is a leading end-to-end eCommerce software solutions provider. Known for developing scalable and feature-rich Marketplaces, eCommerce websites, mobile apps, and Progressive Web Apps (PWAs), MobiCommerce boasts of being more feature-rich and fast as compared to its competitors. It has a steady clientele from the GCC and Europe.

Recent Blogs

Magento 2 Mobile App Builder

How MobiCommerce’s Magento 2 Mobile App Builder Helps to Grow Business Digitally

Are you looking to improve the conversion rate of your online business? Do you want to launch a fully-featured mobile app quickly in the market? If so, you are reading the right blog.  According to a report by Bankmycell, the total population of smartphone users in the world today is 6.648 billion. As you see,… Continue reading How MobiCommerce’s Magento 2 Mobile App Builder Helps to Grow Business Digitally

0 comments
B2B eCommerce Platform KPIs

5 Critical B2B eCommerce Platform KPIs You Need to Consider

Do you have a B2B eCommerce marketplace platform? Are you looking for ways to know if your marketplace is moving in the right direction?  There are specific metrics available that can help to measure your eCommerce store success.  But,  What does it mean by KPIs metrics in eCommerce?  Which are the crucial metrics to measure… Continue reading 5 Critical B2B eCommerce Platform KPIs You Need to Consider

0 comments
Multi-vendor Marketplace Software Features

Core Features of Multi-vendor Marketplace Software You Must Know

Have you decided to create a multi-vendor marketplace solution? Want to know about the essential features of an eCommerce marketplace software? If you are looking to develop an eCommerce solution, it is the right time to grab the opportunity of the global marketplace. In fact, according to Statista, the global eCommerce market revenues from 2019… Continue reading Core Features of Multi-vendor Marketplace Software You Must Know

0 comments

Want to stay up to date?

Sign up for our newsletter and be the first to receive all the latest updates.

Ready to bring your ‘A’ game?

Beat branded competition with our innovative eCommerce development solutions.

Request a callback from us by filling the form below.

Get your project estimate. Brainstorm business ideas. Book a demo. Get complete support and so much more!