Resolution time! We are in the midway of December and 2017 is knocking our door. But before opening the door for new opportunities, we the people, love to make some plans and resolutions and e-commerce industry is no more an exception. E-commerce is growing, but still, majority customers prefer shopping online. So, how to increase the e-commerce sale in 2017? Here, we will give you some suggestions or rather resolution which should be adopted to become more successful in your eCommerce business.
But before that, we should consider another point– the trends. What will be the trends of e-commerce in 2017?
So, before writing down any strategies, let us have a look at the upcoming trends for better effective resolution.
E-commerce growth shifts towards Asia – It all started with the US, but now the e-commerce growth has been shifted towards Asia, and that is good news for us.
Mobile – People are more relying on Smartphone. It is not only the device used for calling and messaging, but also considered as a way to get the whole world in your hand.
The growth of artificial intelligence – This is a whole new concept which is yet to be applied in real life. However, it is predicted to be a trend by the end of 2017.
Competition – And yes, in 2017 the industry of e-commerce will be crowded than ever, and the competition will only increase.
E-wallet – This trend has been started from 2016 as people made their payments through different payment apps, but it has been predicted that this trend will embrace a massive place by the end of 2017.
These are just a few of the trends of 2017. Now, we are coming to the point – what resolution what should we make to increase e-commerce sales?
Let us enlighten you with some of the e-commerce resolutions you should try out in 2017.
#1. Mobile application
In this era of Smartphone, mobile apps are utterly necessary. The days of websites are over, get a makeover and enter the world of m-commerce applications. From different surveys and studies, you can see that mobile commerce app is dominating the world of e-commerce than desktop. So, make this resolution as the top one. According to IMRG Capgemini Q2 (May to July) report in the UK, out of the £24.2bn online spending during this quarter, £8.7bn spent through mobile devices and tablets.
Read more: Mobile Commerce – A Success Saga
#2. Drone delivery and returns
Though, it is a very new idea in the realm of e-commerce; it will eventually take the place of normal delivery. Unlike offline shopping, people do not get the product on the same day they are ordering. But it is highly necessary, and people even want to make extra pay for same-day delivery. And not only deliveries but returns are also one of the pain-point of online shopping. This can be made easy with drone service.
After Google Allo introduced in the US with funny Google Assistant; Chatbots will be a new trend of 2017. According to Bi Intelligence, people are using messaging apps much more than social media. It will help to increase your customer support and sale of products. It will engage customers in a better way. So, do not forget to put Chatbots on your resolution list.
#4. Combine the systems
Combine your online business with offline! With the introduction of Amazon’s new Checkout free retail store, we can predict safely that this trend will grow more in 2017. It does not matter how e-commerce is growing but still customers rely more on touching the product before buying. And with ‘checkout free’ option, eCommerce will grow and retail stores too.
#5. Predictive analysis
Embrace your perfect marketing strategy in 2017 with the help of predictive analysis. Big Data will help you in determining a customer’s purchasing habits, preference and even maybe the next purchase. This will help you to increase you e-commerce sale more rapidly.
#6. Keep your data clear
In the case of online shopping; people mainly rely on the reviews and photos of a particular product. So, keep updating your product description, real-time photos of the product and obviously reviews. These things help a lot in increasing your business sale.
#7. More offers and discounts
Offers and discounts are what attract customers toward online shopping in spite of having many disadvantages. So yes, more black Fridays are coming this year!Verdict
No one can predict the position of any business growth accurately. And e-commerce industry is no exception. However, as a newly growing field, eCommerce industry is still pretty much unstable and is in constant need of comprehensive strategies to boost it up. So, if you are planning to boost up your e-commerce sale in 2017, make your resolution accordingly and obviously do not forget the above strategies for a better and a secure way to increase your sale.