Mobile Commerce is next emerging trend and making headlines every now and then for newspapers, magazines, technology blogs, writers and many other platforms. Online shoppers’ are salivating on mobile commerce because of easy access to brands via their mobile apps(Mobile Shops), push notifications, easy payment gateways and many other frills offered by mobile commerce.
Have you ever noticed many times you have excellent content, flawless design, faster load times, and all other aspects of mobile commerce in place and still users are not able to connect to your brand on mobile. The same shopper is able to connect well when he is shopping from some other brand on mobile.
The reason behind this is the shoppers’ emotions involved in the purchasing process via mobile commerce or offline shopping. Purchasing decisions are mostly triggered by moods and emotions of individuals rather than facts and figures.
With mobile commerce, customers’ expectations change a lot and they want rich-user experience one time and every time. If your mobile shop have everything what is needed to be successful in your business and that particular segment of shopping but users’ are not able to find their area of interest, the blame would shift to mobile shopping experience.
Their feelings again are governed by occasions (wedding, festivals, gifts or others), product (Luxury or normal product), brand (Elite or normal brand) and many other aspects.
Mobile shopping marketers thus need to understand these basic aspects of shoppers ‘emotions and process their online shopping experience. They can do it generally by —
- Feedback from customers
- Taking lessons from bad experience by Shoppers
- Personal touch on mobile shopping experience
How mobile shopping experience can be enhanced to comply with shoppers’ emotions?
Nobody wanted to miss the bus second time and if you have encountered the above situation once, you would not like to repeat the same.
- Give them a strong reason for mobile shopping
Study your target audience and give them a strong reason to come to your mobile shopping via app or website. Apart from the core product or offering, that emotional touch or connect should be established on mobile front also.
It can be in form of informative blogs, notifications, newsletters and other incentives to make them more customized and personalized for audience. Right now with rich user interface and right technology all this is possible with Mobile apps during mobile shopping experience.
- Multi-Channel experience must be consistent
Mobile Experience is already creating multi-channel user experience for users and audience around. This means at all channels and platforms brand must deliver same experience to users. This helps in creating trust for brand performance for brand and helps in providing seamless shopping experience to them.
- Key Elements of mobile shopping able to connect to mood of shoppers’
The key elements of mobile shopping must be able to connect to moods and emotions of shoppers’. The basic functionalities like design of app or website, content placement, load time, visual effects, call-to-actions, landing pages and other elements must be in place to strike the right chord for the audience.
Mobile Shopping is gaining huge popularity and thus can’t be ignored. Mobile apps and website need to be updated with current trends and above all, they should be, in sync with customer expectations. For more information on Mobile Apps or to get your Mobile App strategy right, visit www.mobicommerce.net.